Protocol Wealth provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars. Financial planning was provided to 26–50 clients last fiscal year.
Protocol Wealth reports 49 clients. They include 34 high-net-worth individuals, 14 individual clients and 1 pooled investment vehicle. Of its assets, 55.6% ($85M across 30 accounts) are managed with discretion; $68M across 14 accounts are not. It advised 49 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 29% | 17% |
| High-net-worth individuals | 69% | 82% |
| Pooled investment vehicles | 2% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 14 | $26.7M | 17.4% | $1.9M |
| High-net-worth individuals | 34 | $126M | 82.4% | $3.71M |
| Pooled investment vehicles | 1 | $300K | 0.2% | $300K |
| Total | 49 | $153M | 100% | $3.12M |
- Clients
- 14
- Regulatory AUM
- $26.7M
- AUM share
- 17.4%
- Avg. per client
- $1.9M
- Clients
- 34
- Regulatory AUM
- $126M
- AUM share
- 82.4%
- Avg. per client
- $3.71M
- Clients
- 1
- Regulatory AUM
- $300K
- AUM share
- 0.2%
- Avg. per client
- $300K
Total
- Clients
- 49
- Regulatory AUM
- $153M
- AUM share
- 100%
- Avg. per client
- $3.12M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 49
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Protocol Wealth is paid through a percentage of assets under management, hourly charges, subscription fees, fixed fees (other than subscription fees) and performance-based fees. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Monthly planning retainer
- Monthly retainer for ongoing planning and advisory services, from $250 to $15,000 or more per month depending on complexity.
- Project fees
- Fixed project fees for limited-scope engagements, agreed in advance and varying with scope.
Forbidden Fruit Consulting, LLC owns 25% to 50% of Protocol Wealth. The leadership team of Protocol Wealth includes Chief Compliance Officer Adam Blumberg. It has 3 employees.
Staff
- 3 employees
- 3 in advisory functions
- 2 broker-dealer reps
- 1 soliciting firm
- Owns 25% to 50% of Protocol Wealth, LLC
Forbidden Fruit Consulting, LLC
Control person · since January 2026
- Owns 25% to 50% of Protocol Wealth, LLC
Rygiel Holdings LLC
Control person · since January 2026
- Owns 25% to 50% of Protocol Wealth, LLC
Leupold Capital Management LLC
Control person · since January 2026
Protocol Wealth’s regulatory assets grew Infinity× from $0 (April 2025) to $153M (October 2026); employees fell from 4 to 3.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Oct 2026October 2026 | $153M | 49 | 3 | 2 |
| Apr 2025April 2025 | $0 | 0 | 4 | 1 |
Besides its headquarters, Protocol Wealth has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Colorado · 1 listed address
- 201 Milwaukee Street, Suite 200, DenverHQ
Contact and registration details
- Legal name
- Protocol Wealth, LLC
- Headquarters
- 201 Milwaukee Street, Suite 200, Denver, CO 80206
- Website
- protocolwealth.io
- Phone
- 720-439-9055
- @protocolwealth
- SEC file
- 801-132382
- Structure
- Delaware LLC
- Fiscal year end
- December
Protocol Wealth’s named custodians for separately managed accounts are Altruist ($27.2M, 76%) and Charles Schwab ($8.75M, 24%). Protocol Wealth does not have custody of client assets.
- AltruistAltruist Financial LLC · Culver City, CA · $27.2M76%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $8.75M24%
At year end, Protocol Wealth’s separately managed accounts were largely in stocks (30%).
What the accounts hold
- Stocks30%
- Non-exchange-traded equities20%
- Exchange-traded equities10%
- Other70%
- Crypto currencies70%
How many clients does Protocol Wealth have?
Protocol Wealth has 49 clients and manages $153 million for them, as of October 2026. They include 34 high-net-worth individuals, 14 individual clients and 1 pooled investment vehicle.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does Protocol Wealth offer?
Protocol Wealth provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Protocol Wealth use?
Protocol Wealth’s separately managed account assets are held at Altruist Financial LLC (Culver City, CA), with $27.2M and Charles Schwab & Co., Inc. (Westlake, TX), with $8.75M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does Protocol Wealth have?
Protocol Wealth has 0 investment adviser representatives registered with state securities authorities, out of 3 employees, and 3 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Protocol Wealth invest in?
At the end of its last fiscal year, Protocol Wealth’s separately managed accounts held 70% other, 20% non-exchange-traded equities and 10% exchange-traded equities. The 70% other category is described as: Crypto Currencies.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Protocol Wealth?
Protocol Wealth’s direct owners are Forbidden Fruit Consulting, LLC, Rygiel Holdings LLC and Leupold Capital Management LLC, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does Protocol Wealth get paid?
Protocol Wealth is paid through a percentage of assets under management, hourly charges, subscription fees, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Protocol Wealth?
Protocol Wealth’s main office is at 201 Milwaukee Street, Suite 200, Denver, CO 80206. Its phone number is 720-439-9055. Its website is protocolwealth.io.
