Prism Planning Partners provides financial planning, portfolio management for individuals and small businesses, business succession planning, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning. Financial planning was provided to 51–100 clients last fiscal year.
Prism Planning Partners reports 151 clients. They include 96 individual clients and 55 high-net-worth individuals. Of its assets, 100.0% ($242M across 482 accounts) are managed with discretion. It advised 13 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 64% | 8% |
| High-net-worth individuals | 36% | 92% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 96 | $19.8M | 8.2% | $207K |
| High-net-worth individuals | 55 | $222M | 91.8% | $4.03M |
| Total | 151 | $242M | 100% | $1.6M |
- Clients
- 96
- Regulatory AUM
- $19.8M
- AUM share
- 8.2%
- Avg. per client
- $207K
- Clients
- 55
- Regulatory AUM
- $222M
- AUM share
- 91.8%
- Avg. per client
- $4.03M
Total
- Clients
- 151
- Regulatory AUM
- $242M
- AUM share
- 100%
- Avg. per client
- $1.6M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 13
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Prism Planning Partners charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.25% |
| $1M–$2M | 1.00% |
| $2M and above | 0.50% |
Fee details and sources
Other fees
- Consulting Services
- Consulting services are billed at an hourly rate between $350 and $500.
- Financial Planning Services
- Financial planning is generally a flat rate of $6,500, which may be higher for complex plans.
Ronald Bernstein owns 50% to 75% of Prism Planning Partners. The leadership team of Prism Planning Partners includes Chief Compliance Officer Nicole Sullivan. It has 4 employees.
Leadership
Nicole SullivanChief Compliance Officer, Co-Founder
Ronald BernsteinManaging Member
Daniel PetersDirector of Operations / Owner
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 4 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 50% to 75% of Prism Planning Partners, LLC
Ronald Bernstein
Control person · since October 2017
- Owns 25% to 50% of Prism Planning Partners, LLC
Nicole Sullivan
Control person · since October 2017
- Owns 10% to 25% of Prism Planning Partners, LLC
Daniel Peters
since January 2023
Prism Planning Partners’ regulatory assets grew 1.8× from $133M (February 2022) to $242M (March 2026); clients rose from 80 to 151 and employees from 3 to 4.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $242M | 151 | 4 | 2 |
| March 2025 | $191M | 118 | 4 | 1 |
| March 2024 | $164M | 93 | 3 | 1 |
| March 2023 | $139M | 87 | 3 | 1 |
| February 2022 | $133M | 80 | 3 | 1 |
Besides its headquarters, Prism Planning Partners has 1 office (1 private residence, listed without an address), with 1 listed address in Illinois.
Illinois · 1 listed address
- 321 S. Milwaukee Avenue, LibertyvilleHQ
Contact and registration details
- Legal name
- Prism Planning Partners, LLC
- Headquarters
- 321 S. Milwaukee Avenue, Libertyville, IL 60048
- Website
- prismplanningpartners.com
- Phone
- 847-250-9870
- @prismplanningpartners
- SEC file
- 801-123514
- Founded
- 2018
- Structure
- Illinois LLC
- Fiscal year end
- December
Prism Planning Partners uses Fidelity ($242M) as custodian for its separately managed accounts. Prism Planning Partners does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $242M100%
At year end, Prism Planning Partners’ separately managed accounts were largely in stocks (47%) and funds (43%). Its reported 13F holdings for the quarter ended 30 June 2026 total $94.5M across 35 positions; the largest are iShares TR (30.3%), iShares TR (12.0%) and Vanguard Scottsdale Fds (10.5%).
What the accounts hold
- Stocks47%
- Funds43%
- Bonds8%
- U.S. government and agency bonds5%
- State and local bonds3%
- Cash2%
Reported 13F holdings
- $94.5M
- Reported 13F value
- 35
- Positions
- 85.7%
- In the 10 largest
- +11.8%
- Value vs. prior quarter
- iShares TR · Core S&P Ttl Stk30.3%
- iShares TR · Core MSCI Intl12.0%
- Vanguard Scottsdale Fds · Inter Term Treas10.5%
- Dimensional ETF Trust · Emerging Mkts CO6.4%
- EA Series Trust · Brid Omn Sma ETF6.3%
- American Centy ETF TR · Intl Smcp Vlu5.9%
- Dimensional ETF Trust · Shor Dur Fix ETF5.4%
- Vanguard Malvern Fds · Strm Infproidx4.2%
- Dimensional ETF Trust · Internatnal Val3.0%
- Apple Inc.1.8%
Together, the ten largest are 85.7% of reported value.
How many clients does Prism Planning Partners have?
Prism Planning Partners has 151 clients and manages $242 million for them, as of March 2026. They include 96 individual clients and 55 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026
What services does Prism Planning Partners offer?
Prism Planning Partners provides financial planning, portfolio management for individuals and small businesses, business succession planning, education planning, estate planning, insurance, philanthropic planning, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Prism Planning Partners charge?
Prism Planning Partners charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: PRISM PLANNING PARTNERS FORM ADV PART 2A, filed 2 March 2026
Which custodians does Prism Planning Partners use?
Prism Planning Partners’ separately managed account assets are held at National Financial Services LLC (Boston, MA), with $242M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026
How many financial advisors does Prism Planning Partners have?
Prism Planning Partners has 4 investment adviser representatives registered with state securities authorities, out of 4 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Prism Planning Partners invest in?
At the end of its last fiscal year, Prism Planning Partners’ separately managed accounts held 47% exchange-traded equities, 43% registered funds (mutual funds, ETFs, BDCs), 5% U.S. government and agency bonds, 3% state and local bonds and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Prism Planning Partners?
Prism Planning Partners’ direct owners are Ronald Bernstein (50% to 75%), Nicole Sullivan (25% to 50%) and Daniel Peters (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026
How does Prism Planning Partners get paid?
Prism Planning Partners is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Prism Planning Partners?
Prism Planning Partners’ main office is at 321 S. Milwaukee Avenue, Libertyville, IL 60048. Its phone number is 847-250-9870. Its website is prismplanningpartners.com.