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Daniel Peters, portrait

Daniel Peters

Director of Operations / Owner at Prism Planning Partners in Libertyville, IL

Investment adviser registrationUpdated

Daniel Peters is Director of Operations / Owner of Prism Planning Partners, LLC, an investment adviser managing $242M, and works from its Libertyville, IL office. Daniel Peters has been registered as an investment adviser representative through Prism Planning Partners since 1 August 2018, has 19 years in the industry across 3 firms and has passed the Series 7 and Series 66.

19
Years in industry
8
Years at firm
3
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

Daniel Peters has been Director of Operations / Owner of Prism Planning Partners since January 2023, is not listed as a control person, but directly owns between 10% and 25% of the firm.

Prism Planning Partners, LLC is a Libertyville, IL firm with $242M under management, 151 clients and 4 advisers across 2 offices, as of its March 2026 filing.

Dan Peters is Chief Operating Officer of Prism Planning Partners. He has almost 20 years of experience in the financial services industry and has served families, professionals, and business owners since 2005. Peters joined Prism soon after its founding in 2018. As Director of Operations & Financial Planning, he works with individuals and businesses on financial issues, with a focus on retirement planning and income protection.

Daniel Peters’ longest registration was 10 years at Securian Financial Services, Inc. (2006–2017). Before joining Prism Planning Partners in 2018, Daniel Peters was registered through Alera Investment Advisors, LLC and Securian Financial Services, Inc.

  1. – present · 8 years
    Libertyville, IL · Adviser representative · Firm CRD 290485
  2. Alera Investment Advisors, LLC
    – · under a year
    Deerfield, IL · Adviser representative · Firm CRD 287906
  3. Securian Financial Services, Inc.
    – · 10 years
    Deerfield, IL · Adviser representative · Firm CRD 15296

Credentials and registrations

Professional designations

Listed by Prism Planning Partners

  • CFP®

Investment adviser representative registrations

Daniel Peters is registered as an investment adviser representative in Illinois, since August 2018.

  • IllinoisSince 1 August 2018

Examinations

SIECredited
Name
Securities Industry Essentials Examination
Series 6610 November 2006
Name
Uniform Combined State Law Examination
Series 724 October 2006
Name
General Securities Representative Examination

Key facts

Full name
Daniel William Peters
CRD
5224241
Firm
Prism Planning Partners · CRD 290485
Role
Director of Operations / Owner
Office
321 S. MILWAUKEE AVENUE, Libertyville, IL 60048
Registration
Investment adviser registration
In the industry since
October 2006
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does Daniel Peters work?

Daniel Peters has been Director of Operations / Owner of Prism Planning Partners, LLC since January 2023.

Source: Form ADV, Schedule A, filed 2 March 2026

Is Daniel Peters a financial advisor?

Yes. Daniel Peters has a current investment-adviser registration in Illinois, through Prism Planning Partners since August 2018.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does Daniel Peters have?

Daniel Peters has 19 years in the financial industry, since October 2006, across 3 adviser firms.

Source: IAPD individual record, checked 22 October 2026

What exams has Daniel Peters passed?

Daniel Peters has passed 2 licensing exams: the Series 7 and Series 66. The earliest, the Series 7, was passed in October 2006. FINRA credited Daniel Peters with the SIE, which began in October 2018.

Source: IAPD individual record, checked 22 October 2026

Where did Daniel Peters work before Prism Planning Partners?

Before Prism Planning Partners, Daniel Peters was registered through Securian Financial Services, Inc., December 2006 to November 2017.

Source: IAPD individual record, checked 22 October 2026

Where is Daniel Peters based?

Daniel Peters’ registered office is in Libertyville, IL.

Source: IAPD individual record, checked 22 October 2026

Is Daniel Peters registered with FINRA?

No. Daniel Peters has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

Is Daniel Peters a CFP?

Prism Planning Partners lists Daniel Peters with the CFP credential (“CFP®”) on its website. CFP Board confirms certification status.

Source: Dan Peters biography, prismplanningpartners.com

How can I verify Daniel Peters’ record?

Search CRD 5224241 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes Daniel Peters’ full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at Prism Planning Partners

Sources

  1. IAPD individual record, CRD 5224241, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of Prism Planning Partners, LLC, filed 2 March 2026. Title, control and ownership bands.
  3. Prism Planning Partners team page. Biography, education, credentials, awards and the portrait, reproduced for identification.