Primary Wealth Management provides portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Primary Wealth Management reports 331 clients. They include 220 individual clients, 49 other clients and 42 high-net-worth individuals. Of its assets, 100.0% ($158M across 825 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 20% |
| High-net-worth individuals | 13% | 38% |
| Pension and profit-sharing plans | 3% | 36% |
| Charitable organizations | 1% | 3% |
| Corporations and other businesses | 2% | 1% |
| Other client typesOther | 15% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 220 | $31.7M | 20.0% | $144K |
| High-net-worth individuals | 42 | $59.8M | 37.8% | $1.42M |
| Pension and profit-sharing plans | 9 | $57M | 36.1% | $6.33M |
| Charitable organizations | 4 | $4.07M | 2.6% | $1.02M |
| Corporations and other businesses | 7 | $1.88M | 1.2% | $269K |
| Other | 49 | $3.59M | 2.3% | $73.3K |
| Total | 331 | $158M | 100% | $477K |
- Clients
- 220
- Regulatory AUM
- $31.7M
- AUM share
- 20.0%
- Avg. per client
- $144K
- Clients
- 42
- Regulatory AUM
- $59.8M
- AUM share
- 37.8%
- Avg. per client
- $1.42M
- Clients
- 9
- Regulatory AUM
- $57M
- AUM share
- 36.1%
- Avg. per client
- $6.33M
- Clients
- 4
- Regulatory AUM
- $4.07M
- AUM share
- 2.6%
- Avg. per client
- $1.02M
- Clients
- 7
- Regulatory AUM
- $1.88M
- AUM share
- 1.2%
- Avg. per client
- $269K
- Clients
- 49
- Regulatory AUM
- $3.59M
- AUM share
- 2.3%
- Avg. per client
- $73.3K
Total
- Clients
- 331
- Regulatory AUM
- $158M
- AUM share
- 100%
- Avg. per client
- $477K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
Primary Wealth Management charges 0.80%–1.50% a year for its Investment Management. The fee is negotiable.
Fee details and sources
Traci Garnett-Froscheiser owns 75% or more of Primary Wealth Management. The leadership team of Primary Wealth Management includes President Traci Garnett-Froscheiser. It has 5 employees, 2 of them in advisory roles.
Leadership
- Traci Garnett-FroscheiserPresident, CCO
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 2 in advisory functions
- 2 state-registered reps
- 2 insurance agents
- Owns 75% or more of Primary Wealth Management, LLC
Traci Garnett-Froscheiser
Control person · since December 2015
Primary Wealth Management’s regulatory assets grew from $127M (January 2025) to $158M (February 2026); clients fell from 418 to 331 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $158M | 331 | 5 | 1 |
| January 2025 | $127M | 418 | 5 | 1 |
Besides its headquarters, Primary Wealth Management has 0 offices, with 1 listed address in Nebraska.
Nebraska · 1 listed address
- 2630 Eastside BLVD., BeatriceHQ
Contact and registration details
- Legal name
- Primary Wealth Management, LLC
- Headquarters
- 2630 Eastside BLVD., Beatrice, NE 68310
- Website
- garnettinvestments.com
- Phone
- 402-223-3433
- SEC file
- 801-131623
- Structure
- Nebraska LLC
- Fiscal year end
- December
Primary Wealth Management uses Charles Schwab ($97.4M) as custodian for its separately managed accounts. Primary Wealth Management has custody of $73.3M in client assets for 201 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $97.4M100%
At year end, Primary Wealth Management’s separately managed accounts were mostly in funds (87%) and cash (10%).
What the accounts hold
- Funds87%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash10%
How many clients does Primary Wealth Management have?
Primary Wealth Management has 331 clients and manages $158 million for them, as of February 2026. They include 220 individual clients, 49 other clients and 42 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 13 February 2026
What services does Primary Wealth Management offer?
Primary Wealth Management provides portfolio management for individuals and small businesses, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Primary Wealth Management charge?
Primary Wealth Management charges 0.80%–1.50% a year for its Investment Management. The fee is negotiable.
Source: FORM ADV PART 2A & 2B 021226, filed 13 February 2026
Which custodians does Primary Wealth Management use?
Primary Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $97.4M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 13 February 2026
How many financial advisors does Primary Wealth Management have?
Primary Wealth Management has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Primary Wealth Management invest in?
At the end of its last fiscal year, Primary Wealth Management’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents, 1% U.S. government and agency bonds, 1% state and local bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Primary Wealth Management?
Primary Wealth Management’s direct owner is Traci Garnett-Froscheiser (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 13 February 2026
How does Primary Wealth Management get paid?
Primary Wealth Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Primary Wealth Management registered with the SEC?
Yes, Primary Wealth Management has been registered with the SEC as an investment adviser since 16 December 2024. Its CRD number is 282370 and its SEC file number is 801-131623.
Source: Form ADV Part 1A, Item 1, filed 13 February 2026; IAPD firm record
How do I contact Primary Wealth Management?
Primary Wealth Management’s main office is at 2630 Eastside BLVD., Beatrice, NE 68310. Its phone number is 402-223-3433. Its website is garnettinvestments.com.