Prentice Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 500 clients last fiscal year.
Prentice Wealth Management reports 1,029 clients. They include 974 individual clients, 50 high-net-worth individuals, and 5 corporations and other businesses. Of its assets, 97.0% ($550M across 1,031 accounts) are managed with discretion; $17.2M across 3 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 95% | 73% |
| High-net-worth individuals | 5% | 23% |
| Charitable organizations | Fewer than 5 | <1% |
| Other investment advisers | Fewer than 5 | <1% |
| Corporations and other businesses | <1% | 3% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 974 | $416M | 73.4% | $427K |
| High-net-worth individuals | 50 | $132M | 23.3% | $2.64M |
| Charitable organizations | Fewer than 5 | $1.57M | 0.3% | — |
| Other investment advisers | Fewer than 5 | $3.4M | 0.6% | — |
| Corporations and other businesses | 5 | $14.2M | 2.5% | $2.85M |
| Total | 1,029 | $568M | 100% | — |
- Clients
- 974
- Regulatory AUM
- $416M
- AUM share
- 73.4%
- Avg. per client
- $427K
- Clients
- 50
- Regulatory AUM
- $132M
- AUM share
- 23.3%
- Avg. per client
- $2.64M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.57M
- AUM share
- 0.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $3.4M
- AUM share
- 0.6%
- Avg. per client
- —
- Clients
- 5
- Regulatory AUM
- $14.2M
- AUM share
- 2.5%
- Avg. per client
- $2.85M
Total
- Clients
- 1,029
- Regulatory AUM
- $568M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 500
Prentice Wealth Management charges 0.30%–1.60% a year for its Asset Management. The fee is billed in advance and is negotiable. The brochure also prices 3 other services, listed under fee details.
Fee details and sources
Other fees
- Divorce Consulting Services
- Billed at $300 an hour, based on scope and complexity, and may be waived or reduced at the advisor’s sole discretion.
- Financial Planning Services
- A flat fee set by the scope and complexity of each plan, from $195 to $25,000, payable on completion of the financial analysis phase.
- KBC Subscription Services
- A fixed subscription fee of up to $2,500 per month, billed quarterly in advance and negotiable.
William Prentice owns 75% or more of Prentice Wealth Management. The leadership team of Prentice Wealth Management includes Chief Investment Officer Shawn Tesoro and Chief Compliance Officer William Prentice. It has 14 employees, 4 of them in advisory roles.
Leadership
- William PrenticeChief Compliance Officer / Managing Member
- Shawn TesoroChief Investment Officer / Part Owner
Investment adviser representatives
5 representatives listed in the SEC register as of 9 October 2026.
- William James Prentice II
- Andrew Lansing Schuler
- Shawn Stephen Tesoro
- Anthony R Vaccaro
- Michelle Denise Werth
Staff
- 14 employees
- 4 in advisory functions
- 4 state-registered reps
- 3 broker-dealer reps
- 4 insurance agents
- 3 soliciting firms
- Owns 75% or more of Prentice Wealth Management LLC
William Prentice
Control person · since January 2012
- Owns 25% to 50% of Prentice Wealth Management LLC
Shawn Tesoro
Control person · since January 2018
Prentice Wealth Management’s regulatory assets grew 2.3× from $252M (May 2021) to $568M (May 2026); clients rose from 606 to 1,029 and employees from 11 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| May 2026 | $568M | 1,029 | 14 | 3 |
| July 2025 | $467M | 912 | 14 | 3 |
| March 2024 | $393M | 799 | 11 | 3 |
| April 2023 | $295M | 677 | 12 | 2 |
| May 2022 | $359M | 716 | 11 | 2 |
| May 2021 | $252M | 606 | 11 | 2 |
Besides its headquarters, Prentice Wealth Management has 2 offices (1 private residence, listed without an address), with 2 listed addresses in New York.
New York · 2 listed addresses
- 1150 Penfield RD., RochesterHQ
- 45 Oswego St, Baldwinsville
Other business names
Prentice Wealth Management has reported 2 other business names to the SEC.
- Knightbridge Capital
- Werth Wealth Planning, LLC
Contact and registration details
- Legal name
- Prentice Wealth Management LLC
- Headquarters
- 1150 Penfield RD., Rochester, NY 14625
- Website
- prenticewealth.com
- Phone
- 585-218-0001
- @prentice-wealth-mangement-llc
- SEC file
- 801-76490
- Structure
- New York LLC
- Fiscal year end
- December
Prentice Wealth Management uses Charles Schwab ($543M) as custodian for its separately managed accounts. Prentice Wealth Management has custody of $16.4M in client assets for 41 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $543M100%
At year end, Prentice Wealth Management’s separately managed accounts were mostly in funds (64%) and stocks (19%). Its reported 13F holdings for the quarter ended 30 June 2026 total $484M across 126 positions; the largest are iShares TR (13.9%), Vanguard Index Fds (9.6%) and Vanguard Intl Equity Index F (9.2%).
What the accounts hold
- Stocks19%
- Funds64%
- Bonds10%
- Investment grade corporate bonds8%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash5%
- Other2%
- Annuities2%
Reported 13F holdings
- $484M
- Reported 13F value
- 126
- Positions
- 60.3%
- In the 10 largest
- +9.3%
- Value vs. prior quarter
- iShares TR · Core US Aggbd ET13.9%
- Vanguard Index Fds · Total Stk Mkt9.6%
- Vanguard Intl Equity Index F · TT Wrld ST ETF9.2%
- Schwab Strategic TR · US Tips ETF5.9%
- Franklin Templeton ETF TR · High Yield Corp.5.4%
- Invesco Exchange Traded FD T · S&P 100 Eql Wigh3.8%
- Select Sector SPDR TR · ST Str Real ETF3.5%
- Franklin Templeton ETF TR · Senior Loan ETF3.1%
- Fidelity Covington Trust · High Divid ETF3.0%
- J P Morgan Exchange Traded F · Equity Premium2.9%
Together, the ten largest are 60.3% of reported value.
How many clients does Prentice Wealth Management have?
Prentice Wealth Management has 1,029 clients and manages $568 million for them, as of May 2026. They include 974 individual clients, 50 high-net-worth individuals, and 5 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 May 2026
What services does Prentice Wealth Management offer?
Prentice Wealth Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Prentice Wealth Management charge?
Prentice Wealth Management charges 0.30%–1.60% a year for its Asset Management. The fee is billed in advance and is negotiable.
Source: FORM ADV PART 2A: FIRM BROCHURE, filed 23 February 2026
Which custodians does Prentice Wealth Management use?
Prentice Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $543M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 May 2026
How many financial advisors does Prentice Wealth Management have?
Prentice Wealth Management has 4 investment adviser representatives registered with state securities authorities, out of 14 employees, and 4 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Prentice Wealth Management invest in?
At the end of its last fiscal year, Prentice Wealth Management’s separately managed accounts held 64% registered funds (mutual funds, ETFs, BDCs), 19% exchange-traded equities, 8% investment grade corporate bonds, 5% cash and equivalents, 2% other, 1% U.S. government and agency bonds and 1% state and local bonds. The 2% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Prentice Wealth Management?
Prentice Wealth Management’s direct owners are William Prentice (75% or more) and Shawn Tesoro (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 26 May 2026
How does Prentice Wealth Management get paid?
Prentice Wealth Management is paid through a percentage of assets under management, hourly charges, subscription fees and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Prentice Wealth Management?
Prentice Wealth Management’s main office is at 1150 Penfield RD., Rochester, NY 14625. Its phone number is 585-218-0001. Its website is prenticewealth.com.