Portfolio Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Portfolio Advisors reports 238 clients. They include 158 individual clients and 80 high-net-worth individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $261M across 754 accounts are not. It advised 3 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 66% | 24% |
| High-net-worth individuals | 34% | 75% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 158 | $61.7M | 23.6% | $391K |
| High-net-worth individuals | 80 | $197M | 75.4% | $2.46M |
| Pension and profit-sharing plans | Fewer than 5 | $1.18M | 0.5% | — |
| Charitable organizations | Fewer than 5 | $1.39M | 0.5% | — |
| Total | 238 | $261M | 100% | — |
- Clients
- 158
- Regulatory AUM
- $61.7M
- AUM share
- 23.6%
- Avg. per client
- $391K
- Clients
- 80
- Regulatory AUM
- $197M
- AUM share
- 75.4%
- Avg. per client
- $2.46M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.18M
- AUM share
- 0.5%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $1.39M
- AUM share
- 0.5%
- Avg. per client
- —
Total
- Clients
- 238
- Regulatory AUM
- $261M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 3
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Portfolio Advisors charges 0.25%–1.00% a year for its Investment advisory services. The fee is billed in arrears, is negotiable and has a $3,605 annual minimum. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Estate settlement services
- Estate settlement services are billed at a negotiable $450 an hour, in six-minute increments, monthly in arrears.
- One-time project-based financial planning
- Each planning subject is a $1,500 fixed fee and each optional add-on is $500.
- Preliminary financial planning
- Preliminary financial planning is a negotiable fixed fee, generally $5,000 to $15,000, with up to 100% payable in advance.
- Standalone financial planning and consulting
- Standalone planning and consulting is a fixed fee individually negotiated; project-based hourly services are billed at a negotiable $500 an hour.
Ellis Family Trust owns 75% or more of Portfolio Advisors. Tina Mistry is CEO. It has 7 employees, 4 of them in advisory roles.
Leadership
- Tina MistryPresident, Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Compliance Officer
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
- Andrew James Mojica Flores
- Hugo Aron Gutierrez Mozqueda
- Tina Mistry
- Angel Valencia
Staff
- 7 employees
- 4 in advisory functions
- 3 state-registered reps
- 1 insurance agent
- Owns 75% or more of Portfolio Advisors, Inc.
Ellis Family Trust
Control person · since September 2021
Tina Mistry
Trustee · Control person · since September 2021
Portfolio Advisors’ regulatory assets grew from $205M (February 2021) to $261M (March 2026); clients fell from 271 to 238 and employees rose from 6 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $261M | 238 | 7 | 1 |
| June 2025 | $224M | 239 | 7 | 1 |
| May 2024 | $206M | 255 | 6 | 1 |
| February 2023 | $197M | 271 | 5 | 1 |
| March 2022 | $236M | 273 | 6 | 1 |
| February 2021 | $205M | 271 | 6 | 1 |
Besides its headquarters, Portfolio Advisors has 0 offices, with 1 listed address in California.
California · 1 listed address
- 7571 N. Remington Ave., Ste. 105, FresnoHQ
Contact and registration details
- Legal name
- Portfolio Advisors, Inc.
- Headquarters
- 7571 N. Remington Ave., Ste. 105, Fresno, CA 93711-5799
- Website
- portadvisors.com
- Phone
- 559-432-8400
- @15391054
- SEC file
- 801-38220
- Founded
- 1990
- Structure
- California corporation
- Fiscal year end
- December
Portfolio Advisors uses Charles Schwab ($250M) as custodian for its separately managed accounts. Portfolio Advisors has custody of $46.2M in client assets for 70 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $250M100%
At year end, Portfolio Advisors’ separately managed accounts were mostly in funds (94%).
What the accounts hold
- Stocks2%
- Funds94%
- Bonds1%
- Cash3%
How many clients does Portfolio Advisors have?
Portfolio Advisors has 238 clients and manages $261 million for them, as of March 2026. They include 158 individual clients and 80 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026
What services does Portfolio Advisors offer?
Portfolio Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Portfolio Advisors charge?
Portfolio Advisors charges 0.25%–1.00% a year for its Investment advisory services. The fee is billed in arrears, is negotiable and has a $3,605 annual minimum.
Which custodians does Portfolio Advisors use?
Portfolio Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $250M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 March 2026
How many financial advisors does Portfolio Advisors have?
Portfolio Advisors has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Portfolio Advisors invest in?
At the end of its last fiscal year, Portfolio Advisors’ separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents, 2% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Portfolio Advisors?
Portfolio Advisors’ direct owner is Ellis Family Trust (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 10 March 2026
How does Portfolio Advisors get paid?
Portfolio Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Portfolio Advisors?
Portfolio Advisors’ main office is at 7571 N. Remington Ave., Ste. 105, Fresno, CA 93711-5799. Its phone number is 559-432-8400. Its website is portadvisors.com.