{"url":"https://nivawealth.com/firms/portfolio-advisors-106111","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/106111","regulatoryAum":261154540,"crd":"106111","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6384742","suffix":null,"lastName":"FLORES","firstName":"ANDREW JAMES","middleName":"MOJICA"},{"crd":"8341500","suffix":null,"lastName":"Gutierrez Mozqueda","firstName":"Hugo","middleName":"Aron"},{"crd":"5520596","suffix":null,"lastName":"MISTRY","firstName":"TINA","middleName":null},{"crd":"8343026","suffix":null,"lastName":"Valencia","firstName":"Angel","middleName":null}],"total":4,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-02-26","regulatoryAum":205010504,"clients":271,"employees":6,"offices":1},{"filedOn":"2022-03-10","regulatoryAum":236251628,"clients":273,"employees":6,"offices":1},{"filedOn":"2023-02-24","regulatoryAum":196750557,"clients":271,"employees":5,"offices":1},{"filedOn":"2024-05-01","regulatoryAum":206237451,"clients":255,"employees":6,"offices":1},{"filedOn":"2025-06-25","regulatoryAum":224251297,"clients":239,"employees":7,"offices":1},{"filedOn":"2026-03-10","regulatoryAum":261154540,"clients":238,"employees":7,"offices":1}],"secFileNumber":"801-38220","legalName":"Portfolio Advisors, Inc.","displayName":"Portfolio Advisors","slug":"portfolio-advisors-106111","website":"https://portadvisors.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/106111/69812cf31f1ad800-r1.webp","tone":"light","width":780,"height":200,"sourceUrl":"https://www.portadvisors.com","sourceLabel":"Portfolio Advisors, Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/15391054","founded":"1990","organization":"California corporation","fiscalYearEnd":"December","headquarters":{"street":"7571 N. Remington Ave., Ste. 105","city":"Fresno","state":"CA","stateName":"California","country":"United States","postalCode":"93711-5799"},"tradeNames":[],"registration":{"secApproved":"1 February 1991","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1086505.9327731093,"staff":{"employees":7,"advisory":4,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":261154540,"discretionary":0,"discretionaryAccounts":0,"nonDiscretionary":261154540,"nonDiscretionaryAccounts":754,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":3},"clientTypes":[{"label":"Individuals (other than HNW)","clients":158,"regulatoryAum":61714112},{"label":"High-net-worth individuals","clients":80,"regulatoryAum":196874300},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":1177935},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":1388193}],"feePrograms":[{"role":"main","program":"Investment advisory services","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","versionId":1016093,"ratePeriod":"annual","fee_billing":"arrears","submittedOn":"2026-03-09","documentName":"ADV PART 2A FIRM BROCHURE","fee_rate_low":0.25,"fee_rate_high":1,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":"annual","fee_minimum_annual":3605},{"role":"other","program":"Estate settlement services","summary":"Estate settlement services are billed at a negotiable $450 an hour, in six-minute increments, monthly in arrears.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","versionId":1016093,"submittedOn":"2026-03-09","documentName":"ADV PART 2A FIRM BROCHURE"},{"role":"other","program":"One-time project-based financial planning","summary":"Each planning subject is a $1,500 fixed fee and each optional add-on is $500.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","versionId":1016093,"submittedOn":"2026-03-09","documentName":"ADV PART 2A FIRM BROCHURE"},{"role":"other","program":"Preliminary financial planning","summary":"Preliminary financial planning is a negotiable fixed fee, generally $5,000 to $15,000, with up to 100% payable in advance.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","versionId":1016093,"submittedOn":"2026-03-09","documentName":"ADV PART 2A FIRM BROCHURE"},{"role":"other","program":"Standalone financial planning and consulting","summary":"Standalone planning and consulting is a fixed fee individually negotiated; project-based hourly services are billed at a negotiable $500 an hour.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","versionId":1016093,"submittedOn":"2026-03-09","documentName":"ADV PART 2A FIRM BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T11:50:32.907548+00:00","documents":[{"name":"ADV PART 2A FIRM BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","versionId":1016093,"submittedOn":"2026-03-09"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":249751237}],"custodyNote":"Portfolio Advisors has custody of $46.2M in client assets for 70 clients.","otherCustodians":[],"leadership":[{"name":"Tina Mistry","title":"President, Chief Executive Officer, Chief Operating Officer, Chief Financial Officer, Chief Compliance Officer","crd":"5520596"}],"ownership":[{"label":"Ellis Family Trust","detail":"Owner in the 75% or more ownership band and a control person, since September 2021."},{"label":"Tina Mistry","detail":"Indirect owner: trustee of Ellis Family Trust and a control person, since September 2021.","parent":"Ellis Family Trust"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"California","offices":1,"addresses":[{"street":"7571 N. Remington Ave., Ste. 105","city":"Fresno","headquarters":true}]}],"brochureServices":["estate planning","insurance","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"559-432-8400","stateRegisteredReps":3,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)","Educational seminars/workshops"],"financialPlanningClients":"101-250","assetMix":[{"label":"Exchange-traded equity securities","percent":2},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":94},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"10 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/106111/PDF/106111.pdf","brochureDate":"9 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1016093","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Portfolio Advisors have?","answer":"Portfolio Advisors has 238 clients and manages $261 million for them, as of March 2026. They include 158 individual clients and 80 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 10 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Portfolio Advisors offer?","answer":"Portfolio Advisors provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, educational seminars, estate planning, insurance, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Portfolio Advisors charge?","answer":"Portfolio Advisors charges 0.25%–1.00% a year for its Investment advisory services. The fee is billed in arrears, is negotiable and has a $3,605 annual minimum.","source":"ADV PART 2A FIRM BROCHURE, filed 9 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Portfolio Advisors use?","answer":"Portfolio Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $250M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Portfolio Advisors have?","answer":"Portfolio Advisors has 3 investment adviser representatives registered with state securities authorities, out of 7 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Portfolio Advisors invest in?","answer":"At the end of its last fiscal year, Portfolio Advisors’ separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 3% cash and equivalents, 2% exchange-traded equities and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Portfolio Advisors?","answer":"Portfolio Advisors’ direct owner is Ellis Family Trust (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 10 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Portfolio Advisors get paid?","answer":"Portfolio Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Portfolio Advisors?","answer":"Portfolio Advisors’ main office is at 7571 N. Remington Ave., Ste. 105, Fresno, CA 93711-5799. Its phone number is 559-432-8400. Its website is portadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 10 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}