Platt Investment Counsel provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 101–250 clients last fiscal year.
Platt Investment Counsel reports 145 clients. They include 90 individual clients, 52 high-net-worth individuals and 3 charitable organizations. Of its assets, 100.0% ($154M across 382 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 17% |
| High-net-worth individuals | 36% | 76% |
| Charitable organizations | 2% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 90 | $26.8M | 17.5% | $298K |
| High-net-worth individuals | 52 | $117M | 76.0% | $2.25M |
| Charitable organizations | Fewer than 5 | $10M | 6.5% | $3.33M |
| Total | 145 | $154M | 100% | — |
- Clients
- 90
- Regulatory AUM
- $26.8M
- AUM share
- 17.5%
- Avg. per client
- $298K
- Clients
- 52
- Regulatory AUM
- $117M
- AUM share
- 76.0%
- Avg. per client
- $2.25M
- Clients
- Fewer than 5
- Regulatory AUM
- $10M
- AUM share
- 6.5%
- Avg. per client
- $3.33M
Total
- Clients
- 145
- Regulatory AUM
- $154M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Platt Investment Counsel charges 0.45%–0.70% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $500,000.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 0.70% |
| $2M–$4M | 0.55% |
| $4M and above | 0.45% |
Fee details and sources
Peter Platt owns 75% or more of Platt Investment Counsel. The leadership team of Platt Investment Counsel includes President Peter Platt. It has 1 employee.
Leadership
- Peter PlattPresident & Chief Compliance Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of Platt Investment Counsel, LLC
Peter Platt
Control person · since July 2022
- Owns 25% to 50% of Platt Investment Counsel, LLC
The Mary F. Platt Living Trust
Control person · since July 2022
- Owns 25% to 50% of The Mary F. Platt Living Trust
David Platt
Control person · since July 2022
Platt Investment Counsel’s regulatory assets grew from $138M (February 2021) to $154M (March 2026); clients rose from 131 to 145 and employees fell from 2 to 1.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $154M | 145 | 1 | 1 |
| March 2025 | $146M | 142 | 1 | 1 |
| January 2024 | $131M | 145 | 1 | 2 |
| January 2023 | $113M | 135 | 1 | 2 |
| July 2022 | $150M | 139 | 1 | 2 |
| February 2021 | $138M | 131 | 2 | 2 |
Besides its headquarters, Platt Investment Counsel has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Platt Investment Counsel, LLC
- Headquarters
- Not reported
- Website
- Not reported
- Phone
- 407-416-0066
- SEC file
- 801-112826
- Structure
- Minnesota LLC
- Fiscal year end
- December
Platt Investment Counsel uses Charles Schwab ($146M) as custodian for its separately managed accounts. Platt Investment Counsel has custody of $147M in client assets for 145 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $146M100%
At year end, Platt Investment Counsel’s separately managed accounts were mostly in funds (94%). Its reported 13F holdings for the quarter ended 30 June 2026 total $149M across 14 positions; the largest are Vanguard World FD (30.9%), Invesco Qqq TR (18.1%) and iShares TR (14.8%).
What the accounts hold
- Stocks1%
- Funds94%
- Cash5%
Reported 13F holdings
- $149M
- Reported 13F value
- 14
- Positions
- 99.1%
- In the 10 largest
- +14.9%
- Value vs. prior quarter
- Vanguard World FD · Esg US Stk ETF30.9%
- Invesco Qqq TR · Unit Ser 118.1%
- iShares TR · Core S&P Mcp ETF14.8%
- Vanguard BD Index Fds · Total Bnd Mrkt7.7%
- Vanguard Scottsdale Fds · Shrt Trm Corp. BD7.7%
- Vanguard BD Index Fds · Long Term Bond7.6%
- iShares TR · Russell 2000 ETF6.6%
- Vanguard Intl Equity Index F · Allwrld EX US5.1%
- Tesla Inc.0.4%
- Bristol-myers Squibb CO0.3%
Together, the ten largest are 99.1% of reported value.
How many clients does Platt Investment Counsel have?
Platt Investment Counsel has 145 clients and manages $154 million for them, as of March 2026. They include 90 individual clients, 52 high-net-worth individuals and 3 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 5 March 2026
What services does Platt Investment Counsel offer?
Platt Investment Counsel provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Platt Investment Counsel charge?
Platt Investment Counsel charges 0.45%–0.70% a year for its Portfolio Management Services. Each asset band is charged at its own rate. The fee is billed in arrears, is negotiable and requires an account of at least $500,000.
Source: FORM ADV PART 2 DISCLOSURE DOCUMENT, filed 5 March 2026
Which custodians does Platt Investment Counsel use?
Platt Investment Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $146M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 5 March 2026
How many financial advisors does Platt Investment Counsel have?
Platt Investment Counsel has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Platt Investment Counsel invest in?
At the end of its last fiscal year, Platt Investment Counsel’s separately managed accounts held 94% registered funds (mutual funds, ETFs, BDCs), 5% cash and equivalents and 1% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Platt Investment Counsel have a minimum investment?
Yes, Platt Investment Counsel’s minimum account size for its Portfolio Management Services is $500K.
Source: FORM ADV PART 2 DISCLOSURE DOCUMENT, filed 5 March 2026
Who owns Platt Investment Counsel?
Platt Investment Counsel is owned through a trust by David Platt. Its direct owners are Peter Platt (75% or more) and the Mary F. Platt Living Trust (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 5 March 2026
How does Platt Investment Counsel get paid?
Platt Investment Counsel is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Platt Investment Counsel?
Its phone number is 407-416-0066.