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PlanGuide Financial

InstitutionalAsset manager

Southlake, TXCRD 329089Updated

PlanGuide Financial is an investment adviser based in Southlake, TX, registered with the SEC since 2026. It provides financial planning and investment management. Its clients include pension and profit-sharing plans. Its regulatory assets under management total $277 million, as filed on 16 June 2026.

10
Clients
Not reported
AUM per individual client
1
Advisory staff
1
Offices

From Form ADV filed 16 June 2026SEC record

Services and clients

PlanGuide Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.

PlanGuide Financial reports 10 pension and profit-sharing plans. Of its assets, 18.3% ($50.6M across 1 account) are managed with discretion; $227M across 8 accounts are not.

Clients and assets by client type
Clients10 clients
Assets$277M
Client typeClientsAssets
Pension and profit-sharing plans100%100%
Client breakdown and activity details
Pension and profit-sharing plans
Clients
10
Regulatory AUM
$277M
AUM share
100.0%
Avg. per client
$27.7M

Total

Clients
10
Regulatory AUM
$277M
AUM share
100%
Avg. per client
$27.7M
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
0
Private funds advised
0
Financial planning clients last fiscal year
0

Fees and minimums

PlanGuide Financial is paid through a percentage of assets under management and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.

Ownership and people

Sumit Gulati owns 75% or more of PlanGuide Financial. The leadership team of PlanGuide Financial includes Chief Compliance Officer Sumit Gulati. It has 1 employee.

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Staff

  • 1 employee
  • 1 in advisory functions
  • 1 state-registered rep
Who owns the firm
Planguide Financial LLC· the adviser
  • Sumit Gulati

    Control person · since October 2023

    Owns 75% or more of Planguide Financial LLC

Offices and registration details

Besides its headquarters, PlanGuide Financial has 0 offices, with 1 listed address in 1 state.

Listed office addresses by state

Texas · 1 listed address

  • 180 State Street, Suite 225, SouthlakeHQ

Other business names

PlanGuide Financial has reported 1 other business name to the SEC.

  • Planguide Financial LLC

Contact and registration details

Legal name
Planguide Financial LLC
Headquarters
180 State Street, Suite 225, Southlake, TX 76092
SEC file
801-135492
Structure
Texas LLC
Fiscal year end
December

Custodians

PlanGuide Financial’s named custodian for separately managed accounts is Tiaa-Cref Individual & Institutional Services ($277M). PlanGuide Financial does not have custody of client assets.

Reported separately managed account assets by custodian
$277M
named custodians
  • Tiaa-Cref Individual & Institutional ServicesTiaa-Cref Individual & Institutional Services, LLC · New York, NY · $277M100%

Investments and reported holdings

At year end, PlanGuide Financial’s separately managed accounts were mostly in funds (100%).

What the accounts hold

Separately managed account assets by class, year end
  • Funds100%

Common questions

How many clients does PlanGuide Financial have?

PlanGuide Financial has 10 clients and manages $277 million for them, as of June 2026. They include 10 pension and profit-sharing plans.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 June 2026

What services does PlanGuide Financial offer?

PlanGuide Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

Which custodians does PlanGuide Financial use?

PlanGuide Financial’s separately managed account assets are held at Tiaa-Cref Individual & Institutional Services, LLC (New York, NY), with $277M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 June 2026

How many financial advisors does PlanGuide Financial have?

PlanGuide Financial has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does PlanGuide Financial invest in?

At the end of its last fiscal year, PlanGuide Financial’s separately managed accounts held 100% registered funds (mutual funds, ETFs, BDCs).

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns PlanGuide Financial?

PlanGuide Financial’s direct owner is Sumit Gulati (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 16 June 2026

How does PlanGuide Financial get paid?

PlanGuide Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

How do I contact PlanGuide Financial?

PlanGuide Financial’s main office is at 180 State Street, Suite 225, Southlake, TX 76092. Its phone number is 775-379-9729. Its website is planguidefinancial.com.

Source: Form ADV Part 1A, Item 1.F, filed 16 June 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 16 June 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. IAPD firm record, CRD 329089.
  3. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one. The logo is reproduced for identification from Planguide Financial, website.

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