{"url":"https://nivawealth.com/firms/planguide-financial-329089","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/329089","regulatoryAum":277250000,"crd":"329089","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"5911869","suffix":null,"lastName":"GULATI","firstName":"SUMIT","middleName":null},{"crd":"8344569","suffix":null,"lastName":"THEKKEKARA","firstName":"TONY","middleName":"MATHEW"}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"secFileNumber":"801-135492","legalName":"Planguide Financial LLC","displayName":"PlanGuide Financial","slug":"planguide-financial-329089","website":"https://planguidefinancial.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/329089/1f96092e0c4e1274-r1.webp","tone":"light","width":405,"height":200,"sourceUrl":"https://planguidefinancial.com/","sourceLabel":"Planguide Financial, website"},"classification":{"segment":"institutions","segmentLabel":"Institutional","type":"institutional_asset_manager","typeLabel":"Asset manager","feeDisclosure":"payment_only"},"founded":null,"organization":"Texas limited liability company","fiscalYearEnd":"December","headquarters":{"street":"180 State Street, Suite 225","city":"Southlake","state":"TX","stateName":"Texas","country":"United States","postalCode":"76092"},"tradeNames":["Planguide Financial LLC"],"registration":{"secApproved":"9 March 2026","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":null,"staff":{"employees":1,"advisory":1,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":277250000,"discretionary":50600000,"discretionaryAccounts":1,"nonDiscretionary":226650000,"nonDiscretionaryAccounts":8,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Pension and profit-sharing plans","clients":10,"regulatoryAum":277250000}],"feePrograms":[],"brochureCoverage":{"scope":"known_documents","status":"not_processed","checkedAt":null,"documents":[]},"custodians":[{"name":"Tiaa-Cref Individual & Institutional Services, LLC","shortName":"Tiaa-Cref Individual & Institutional Services","location":"New York, NY","smaAssets":277250000}],"custodyNote":"PlanGuide Financial does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Sumit Gulati","title":"Executive Director & Chief Compliance Officer","crd":"5911869"}],"ownership":[{"label":"Sumit Gulati","detail":"Executive director & chief compliance officer in the 75% or more ownership band and a control person, since October 2023."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Texas","offices":1,"addresses":[{"street":"180 State Street, Suite 225","city":"Southlake","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"775-379-9729","stateRegisteredReps":1,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Portfolio management for businesses (other than small businesses) or institutional clients","Pension consulting services"],"financialPlanningClients":"0","assetMix":[{"label":"Securities issued by registered investment companies or business development companies","percent":100}],"privateFunds":0},"sources":{"adv1FilingDate":"16 June 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/329089/PDF/329089.pdf","brochureDate":null,"brochureUrl":null,"iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-21","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does PlanGuide Financial have?","answer":"PlanGuide Financial has 10 clients and manages $277 million for them, as of June 2026. They include 10 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 16 June 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does PlanGuide Financial offer?","answer":"PlanGuide Financial provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does PlanGuide Financial use?","answer":"PlanGuide Financial’s separately managed account assets are held at Tiaa-Cref Individual & Institutional Services, LLC (New York, NY), with $277M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 June 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does PlanGuide Financial have?","answer":"PlanGuide Financial has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does PlanGuide Financial invest in?","answer":"At the end of its last fiscal year, PlanGuide Financial’s separately managed accounts held 100% registered funds (mutual funds, ETFs, BDCs).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns PlanGuide Financial?","answer":"PlanGuide Financial’s direct owner is Sumit Gulati (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 16 June 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does PlanGuide Financial get paid?","answer":"PlanGuide Financial is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact PlanGuide Financial?","answer":"PlanGuide Financial’s main office is at 180 State Street, Suite 225, Southlake, TX 76092. Its phone number is 775-379-9729. Its website is planguidefinancial.com.","source":"Form ADV Part 1A, Item 1.F, filed 16 June 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}