Pinnacle Wealth Planning Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, business succession planning, estate planning, family office services, insurance, philanthropic planning, and tax planning. Financial planning was provided to 1,000 clients last fiscal year.
Pinnacle Wealth Planning Services reports 1,088 clients. They include 587 individual clients, 477 high-net-worth individuals, and 11 pension and profit-sharing plans. Of its assets, 99.3% ($2.12B across 3,966 accounts) are managed with discretion; $15.5M across 28 accounts are not. It advised 40 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 54% | 7% |
| High-net-worth individuals | 44% | 90% |
| Banking or thrift institutions | Fewer than 5 | 0% |
| Pension and profit-sharing plans | 1% | <1% |
| Charitable organizations | <1% | <1% |
| Other client typesState or municipal government entities; Other investment advisers; Insurance companies; Sovereign wealth funds and foreign official institutions; Corporations and other businesses | <1% | 1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 587 | $159M | 7.5% | $271K |
| High-net-worth individuals | 477 | $1.93B | 90.4% | $4.05M |
| Banking or thrift institutions | Fewer than 5 | $0 | 0.0% | — |
| Pension and profit-sharing plans | 11 | $10.1M | 0.5% | $920K |
| Charitable organizations | 6 | $12.4M | 0.6% | $2.07M |
| State or municipal government entities | Fewer than 5 | $0 | 0.0% | — |
| Other investment advisers | Fewer than 5 | $0 | 0.0% | — |
| Insurance companies | Fewer than 5 | $0 | 0.0% | — |
| Sovereign wealth funds and foreign official institutions | Fewer than 5 | $0 | 0.0% | — |
| Corporations and other businesses | 7 | $22.7M | 1.1% | $3.25M |
| Total | 1,088 | $2.14B | 100% | — |
- Clients
- 587
- Regulatory AUM
- $159M
- AUM share
- 7.5%
- Avg. per client
- $271K
- Clients
- 477
- Regulatory AUM
- $1.93B
- AUM share
- 90.4%
- Avg. per client
- $4.05M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 11
- Regulatory AUM
- $10.1M
- AUM share
- 0.5%
- Avg. per client
- $920K
- Clients
- 6
- Regulatory AUM
- $12.4M
- AUM share
- 0.6%
- Avg. per client
- $2.07M
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $0
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 7
- Regulatory AUM
- $22.7M
- AUM share
- 1.1%
- Avg. per client
- $3.25M
Total
- Clients
- 1,088
- Regulatory AUM
- $2.14B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 40
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Pinnacle Wealth Planning Services charges 0.40%–1.40% a year for its Wealth Management Program fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.40% |
| $500K–$1M | 1.00% |
| $1M–$2M | 0.90% |
| $2M–$3M | 0.80% |
| $3M–$4M | 0.70% |
| $4M–$5M | 0.60% |
| $5M–$10M | 0.50% |
| $10M and above | 0.40% |
Fee details and sources
Other fees
- Asset tracking
- Non-wealth management clients are charged 0.15% of non-managed assets tracked, from the first dollar; a one-time $250 fee applies when Pinnacle opens a non-managed account.
- Financial planning for non-wealth management clients
- One-time fee of $3,000 to $20,000, billed half at signing and half on completion of the financial plan.
The leadership team of Pinnacle Wealth Planning Services includes President Keith Heichel and Chief Compliance Officer Kory Wiita. It has 35 employees, 19 of them in advisory roles.
Leadership
- Keith HeichelPresident & CEO
- Kory WiitaChief Compliance Officer
- William HeichelChairman of the Board
- Scott HeichelCIO
- David HeichelChief Marketing Officer
- Jennifer HendersonCFO
- Adam HeichelCo-Trustee of the Adam J. Heichel Irrevocable Trust Dated 2010
Investment adviser representatives
20 representatives listed in the SEC register as of 9 October 2026.
- Scott Martin Brihn
- William Joseph Cunningham
- Robert William Danuloff
- Anthony Gigliotti
- David William Heichel
- Keith Allen Heichel
- Kevin Heichel
- Scott Andrew Heichel
- William David Heichel
- Jennifer Suzanne Henderson
- Richard Frank Kammer
- Alex Joseph Kulka
- Wesley Laurenson
- Andrew Charles Lerda-Plog
- Christopher W Meek
- Blake Alexander Rudolph
- Gregory M Spickard
- Verdayne Lee Wendling
- Kory J Wiita
- Joshua Edmund Wright
Staff
- 35 employees
- 19 in advisory functions
- 19 state-registered reps
- 25 soliciting firms
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The Keith A. Heichel Irrevocable Trust Dated 2020
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The Keith A. Heichel
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The Jennifer S Henderson Irrevocable Trust Dated 2020
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The Jennifer S Henderson
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The David S. Heichel Irrevocable Trust Dated 2020
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The Adam Heichel Irrevocable Trust Dated 2020
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
The Scott A. Heichel Irrevocable Trust Dated 2020
since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
Scott Heichel
Control person · since December 2020
- Owns 10% to 25% of Pinnacle Wealth Planning Services, Inc.
David Heichel
Control person · since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
Jennifer Henderson
Control person · since January 2007
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
Keith Heichel
Control person · since January 2011
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
The David S. Heichel Irrevocable Trust Dated 2016
since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
The David S. Heichel
since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
The Scott A. Heichel Irrevocable Trust Dated 2010
since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
The Scott A. Heichel
since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
The Adam Heichel Irrevocable Trust Dated 2010
since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
The Adam Heichel
since December 2020
- Owns 5% to 10% of Pinnacle Wealth Planning Services, Inc.
Adam Heichel
since December 2010
Pinnacle Wealth Planning Services’ regulatory assets grew from $1.5B (May 2021) to $2.14B (July 2026); clients rose from 732 to 1,088 and employees from 24 to 35. In 2024, Danuloff Financial Services joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $2.14B | 1,088 | 35 | 7 |
| July 2025 | $1.94B | 1,011 | 35 | 6 |
| June 2024 | $1.73B | 887 | 30 | 6 |
| March 2023 | $1.61B | 875 | 25 | 6 |
| March 2022 | $1.99B | 835 | 24 | 4 |
| May 2021 | $1.5B | 732 | 24 | 4 |
Firms that joined
20241 joined
- Danuloff Financial ServicesNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Pinnacle Wealth Planning Services has 6 offices (1 private residence, listed without an address), with 6 listed addresses in Florida and Ohio.
Ohio · 4 listed addresses
- 6 West 3rd St., Ste 100, MansfieldHQ
- 1684 Medina Road, Medina
- 131 Dillmont Drive, Columbus
- 8816 Tyler BLVD, Mentor
Florida · 2 listed addresses
- 5460 Lena Road, Bradenton
- 1110 Pinellas Bayway, Tierra Verde
Other business names
Pinnacle Wealth Planning Services has reported 3 other business names to the SEC.
- Pinnacle Advisors
- Pinnacle Family Office
- Pinnacle Fiduciary Consulting Group
Contact and registration details
- Legal name
- Pinnacle Wealth Planning Services, Inc.
- Headquarters
- 6 West 3rd St., Ste 100, Mansfield, OH 44902
- Website
- pinnacleadvisors.com
- Phone
- 419-526-5226
- SEC file
- 801-51715
- Founded
- 1998
- Structure
- Ohio corporation
- Fiscal year end
- December
Pinnacle Wealth Planning Services uses Charles Schwab ($600M) as custodian for its separately managed accounts. Pinnacle Wealth Planning Services has custody of $986M in client assets for 1,098 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $600M100%
At year end, Pinnacle Wealth Planning Services’ separately managed accounts were mostly in funds (78%) and stocks (13%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.05B across 2,749 positions; the largest are SPDR Series Trust (10.6%), Vaneck ETF Trust (7.7%) and Energy Transfer L P (3.9%).
What the accounts hold
- Stocks13%
- Funds78%
- Bonds8%
- State and local bonds6%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- Cash2%
Reported 13F holdings
- $1.05B
- Reported 13F value
- 2,749
- Positions
- 37.9%
- In the 10 largest
- +8.5%
- Value vs. prior quarter
- SPDR Series Trust · ST Str Sp600 Sml10.6%
- Vaneck ETF Trust · IG Floa Rate ETF7.7%
- Energy Transfer L P · Com UT Ltd Ptn3.9%
- SPDR Series Trust · ST Str P500val3.6%
- SPDR Series Trust · ST Str Aggre ETF2.5%
- Apple Inc.2.5%
- Nvidia Corporation2.2%
- SPDR Series Trust · ST Str P500grw2.2%
- iShares TR · Eafe Value ETF1.4%
- SPDR Series Trust · ST Str P500etf1.4%
Together, the ten largest are 37.9% of reported value.
How many clients does Pinnacle Wealth Planning Services have?
Pinnacle Wealth Planning Services has 1,088 clients and manages $2.14 billion for them, as of July 2026. They include 587 individual clients, 477 high-net-worth individuals, and 11 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 July 2026
What services does Pinnacle Wealth Planning Services offer?
Pinnacle Wealth Planning Services provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, business succession planning, estate planning, family office services, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Pinnacle Wealth Planning Services charge?
Pinnacle Wealth Planning Services charges 0.40%–1.40% a year for its Wealth Management Program fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Which custodians does Pinnacle Wealth Planning Services use?
Pinnacle Wealth Planning Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $600M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 July 2026
How many financial advisors does Pinnacle Wealth Planning Services have?
Pinnacle Wealth Planning Services has 19 investment adviser representatives registered with state securities authorities, out of 35 employees, and 19 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Pinnacle Wealth Planning Services invest in?
At the end of its last fiscal year, Pinnacle Wealth Planning Services’ separately managed accounts held 78% registered funds (mutual funds, ETFs, BDCs), 13% exchange-traded equities, 6% state and local bonds, 2% cash and equivalents, 1% U.S. government and agency bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Pinnacle Wealth Planning Services?
Pinnacle Wealth Planning Services’ direct owners are Jennifer Henderson, Keith Heichel, the Keith A. Heichel Irrevocable Trust Dated 2020, the Keith A. Heichel, the Jennifer S Henderson Irrevocable Trust Dated 2020, the Jennifer S Henderson, the David S. Heichel Irrevocable Trust Dated 2016, the David S. Heichel, the Scott A. Heichel Irrevocable Trust Dated 2010, the Scott A. Heichel, the Adam Heichel Irrevocable Trust Dated 2010, the Adam Heichel, the David S. Heichel Irrevocable Trust Dated 2020, the Adam Heichel Irrevocable Trust Dated 2020, the Scott A. Heichel Irrevocable Trust Dated 2020, Scott Heichel, David Heichel and Adam Heichel, each holding 25% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 27 July 2026
How does Pinnacle Wealth Planning Services get paid?
Pinnacle Wealth Planning Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Pinnacle Wealth Planning Services registered with the SEC?
Yes, Pinnacle Wealth Planning Services has been registered with the SEC as an investment adviser since 30 May 1996. Its CRD number is 106817 and its SEC file number is 801-51715.
Source: Form ADV Part 1A, Item 1, filed 27 July 2026; IAPD firm record
How do I contact Pinnacle Wealth Planning Services?
Pinnacle Wealth Planning Services’ main office is at 6 West 3rd St., Ste 100, Mansfield, OH 44902. Its phone number is 419-526-5226. Its website is pinnacleadvisors.com.