Pinafore Wealth Counsel provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 11–25 clients last fiscal year.
Pinafore Wealth Counsel reports 105 clients. They include 51 individual clients, 49 high-net-worth individuals and 4 charitable organizations. Of its assets, 92.8% ($161M across 302 accounts) are managed with discretion; $12.5M across 23 accounts are not. It advised 15 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 49% | 12% |
| High-net-worth individuals | 47% | 86% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 4% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 51 | $20.9M | 12.0% | $410K |
| High-net-worth individuals | 49 | $150M | 86.4% | $3.06M |
| Pension and profit-sharing plans | Fewer than 5 | $1.42M | 0.8% | $1.42M |
| Charitable organizations | Fewer than 5 | $1.28M | 0.7% | $320K |
| Total | 105 | $174M | 100% | — |
- Clients
- 51
- Regulatory AUM
- $20.9M
- AUM share
- 12.0%
- Avg. per client
- $410K
- Clients
- 49
- Regulatory AUM
- $150M
- AUM share
- 86.4%
- Avg. per client
- $3.06M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.42M
- AUM share
- 0.8%
- Avg. per client
- $1.42M
- Clients
- Fewer than 5
- Regulatory AUM
- $1.28M
- AUM share
- 0.7%
- Avg. per client
- $320K
Total
- Clients
- 105
- Regulatory AUM
- $174M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 15
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Pinafore Wealth Counsel charges 0.50%–1.25% a year for its Investment management services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$500K | 1.25% |
| $500K–$1.5M | 1.00% |
| $1.5M–$2.5M | 0.75% |
| $2.5M and above | 0.50% |
Fee details and sources
Other fees
- Financial planning and consulting
- Fixed fee of $6,500 to $15,000 for a financial plan; hourly single-subject consulting at $450 per hour, negotiable.
- Retirement consulting
- Annual advisory fee of 0.50% of plan assets, payable quarterly in advance.
Lisa Gabriel owns 75% or more of Pinafore Wealth Counsel. The leadership team of Pinafore Wealth Counsel includes President Lisa Gabriel. It has 2 employees.
Leadership
- Lisa GabrielPresident / CCO
- Byron GabrielShareholder
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- 1 insurance agent
- Owns 75% or more of Pinafore Wealth Counsel Inc.
Lisa Gabriel
Control person · since September 2014
- Owns 25% to 50% of Pinafore Wealth Counsel Inc.
Byron Gabriel
Control person · since February 2023
Pinafore Wealth Counsel’s regulatory assets grew from $129M (May 2024) to $174M (February 2026); clients rose from 94 to 105 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $174M | 105 | 2 | 2 |
| March 2025 | $133M | 95 | 2 | 2 |
| May 2024 | $129M | 94 | 2 | 2 |
Besides its headquarters, Pinafore Wealth Counsel has 1 office (1 private residence, listed without an address), with 1 listed address in North Carolina.
North Carolina · 1 listed address
- 3622 Lyckan Pkwy, Ste 3004, DurhamHQ
Contact and registration details
- Legal name
- Pinafore Wealth Counsel Inc.
- Headquarters
- 3622 Lyckan Pkwy, Ste 3004, Durham, NC 27707
- Website
- pinaforewealth.com
- Phone
- 919-213-0458
- SEC file
- 801-130577
- Structure
- North Carolina corporation
- Fiscal year end
- December
Pinafore Wealth Counsel uses Charles Schwab ($174M) as custodian for its separately managed accounts. Pinafore Wealth Counsel has custody of $16.3M in client assets for 13 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $174M100%
At year end, Pinafore Wealth Counsel’s separately managed accounts were largely in stocks (40%) and cash (30%).
What the accounts hold
- Stocks40%
- Funds20%
- Bonds10%
- U.S. government and agency bonds8%
- State and local bonds2%
- Cash30%
How many clients does Pinafore Wealth Counsel have?
Pinafore Wealth Counsel has 105 clients and manages $174 million for them, as of February 2026. They include 51 individual clients, 49 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 11 February 2026
What services does Pinafore Wealth Counsel offer?
Pinafore Wealth Counsel provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Pinafore Wealth Counsel charge?
Pinafore Wealth Counsel charges 0.50%–1.25% a year for its Investment management services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.
Source: PINAFORE WEALTH COUNSEL INC. ADV BROCHURE, filed 11 February 2026
Which custodians does Pinafore Wealth Counsel use?
Pinafore Wealth Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $174M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 February 2026
How many financial advisors does Pinafore Wealth Counsel have?
Pinafore Wealth Counsel has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Pinafore Wealth Counsel invest in?
At the end of its last fiscal year, Pinafore Wealth Counsel’s separately managed accounts held 40% exchange-traded equities, 30% cash and equivalents, 20% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds and 2% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Pinafore Wealth Counsel?
Pinafore Wealth Counsel’s direct owners are Lisa Gabriel (75% or more) and Byron Gabriel (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 11 February 2026
How does Pinafore Wealth Counsel get paid?
Pinafore Wealth Counsel is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Pinafore Wealth Counsel?
Pinafore Wealth Counsel’s main office is at 3622 Lyckan Pkwy, Ste 3004, Durham, NC 27707. Its phone number is 919-213-0458. Its website is pinaforewealth.com.