{"url":"https://nivawealth.com/firms/pinafore-wealth-counsel-170540","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/170540","regulatoryAum":173580768,"crd":"170540","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"1528723","suffix":null,"lastName":"GABRIEL","firstName":"LISA","middleName":"MARIE"},{"crd":"2915086","suffix":null,"lastName":"LOZON","firstName":"LISAMARIE","middleName":null}],"total":2,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2024-05-30","regulatoryAum":128653076,"clients":94,"employees":2,"offices":2},{"filedOn":"2025-03-21","regulatoryAum":132767709,"clients":95,"employees":2,"offices":2},{"filedOn":"2026-02-11","regulatoryAum":173580768,"clients":105,"employees":2,"offices":2}],"secFileNumber":"801-130577","legalName":"Pinafore Wealth Counsel Inc.","displayName":"Pinafore Wealth Counsel","slug":"pinafore-wealth-counsel-170540","website":"https://pinaforewealth.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"North Carolina corporation","fiscalYearEnd":"December","headquarters":{"street":"3622 Lyckan Pkwy, Ste 3004","city":"Durham","state":"NC","stateName":"North Carolina","country":"United States","postalCode":"27707"},"tradeNames":[],"registration":{"secApproved":"1 July 2024","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1708756.74,"staff":{"employees":2,"advisory":2,"brokerDealerReps":0,"insuranceAgents":1,"promoters":0},"aum":{"regulatory":173580768,"discretionary":161058468,"discretionaryAccounts":302,"nonDiscretionary":12522300,"nonDiscretionaryAccounts":23,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":15},"clientTypes":[{"label":"Individuals (other than HNW)","clients":51,"regulatoryAum":20901424},{"label":"High-net-worth individuals","clients":49,"regulatoryAum":149974250},{"label":"Pension and profit-sharing plans","clients":1,"fewerThan5":true,"regulatoryAum":1423406},{"label":"Charitable organizations","clients":4,"fewerThan5":true,"regulatoryAum":1281688}],"feePrograms":[{"role":"main","program":"Investment management services","feeBasis":"marginal","fee_tiers":[{"to":500000,"pct":1.25,"from":0},{"to":1500000,"pct":1,"from":500000},{"to":2500000,"pct":0.75,"from":1500000},{"to":null,"pct":0.5,"from":2500000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008099","versionId":1008099,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-02-11","documentName":"PINAFORE WEALTH COUNSEL INC. 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ADV BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T14:55:05.441681+00:00","documents":[{"name":"PINAFORE WEALTH COUNSEL INC. ADV BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008099","versionId":1008099,"submittedOn":"2026-02-11"}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"San Francisco, CA","smaAssets":173580768}],"custodyNote":"Pinafore Wealth Counsel has custody of $16.3M in client assets for 13 clients.","otherCustodians":[],"leadership":[{"name":"Lisa Gabriel","title":"President / CCO","crd":"1528723"},{"name":"Byron Gabriel","title":"Shareholder","crd":"1262941"}],"ownership":[{"label":"Lisa Gabriel","detail":"President / cco in the 75% or more ownership band and a control person, since September 2014."},{"label":"Byron Gabriel","detail":"Shareholder in the 25% to 50% ownership band and a control person, since February 2023."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":1,"privateResidences":1},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"North Carolina","offices":1,"addresses":[{"street":"3622 Lyckan Pkwy, Ste 3004","city":"Durham","headquarters":true}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"919-213-0458","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":40},{"label":"U.S. government/agency bonds","percent":8},{"label":"U.S. state and local bonds","percent":2},{"label":"Securities issued by registered investment companies or business development companies","percent":20},{"label":"Cash and cash equivalents","percent":30}],"privateFunds":0},"sources":{"adv1FilingDate":"11 February 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/170540/PDF/170540.pdf","brochureDate":"11 February 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1008099","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Pinafore Wealth Counsel have?","answer":"Pinafore Wealth Counsel has 105 clients and manages $174 million for them, as of February 2026. They include 51 individual clients, 49 high-net-worth individuals and 4 charitable organizations.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 11 February 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Pinafore Wealth Counsel offer?","answer":"Pinafore Wealth Counsel provides financial planning and portfolio management for individuals and small businesses.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Pinafore Wealth Counsel charge?","answer":"Pinafore Wealth Counsel charges 0.50%–1.25% a year for its Investment management services. Each asset band is charged at its own rate. The fee is billed in advance and is negotiable.","source":"PINAFORE WEALTH COUNSEL INC. ADV BROCHURE, filed 11 February 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Pinafore Wealth Counsel use?","answer":"Pinafore Wealth Counsel’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $174M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 11 February 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Pinafore Wealth Counsel have?","answer":"Pinafore Wealth Counsel has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Pinafore Wealth Counsel invest in?","answer":"At the end of its last fiscal year, Pinafore Wealth Counsel’s separately managed accounts held 40% exchange-traded equities, 30% cash and equivalents, 20% registered funds (mutual funds, ETFs, BDCs), 8% U.S. government and agency bonds and 2% state and local bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Pinafore Wealth Counsel?","answer":"Pinafore Wealth Counsel’s direct owners are Lisa Gabriel (75% or more) and Byron Gabriel (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 11 February 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Pinafore Wealth Counsel get paid?","answer":"Pinafore Wealth Counsel is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Pinafore Wealth Counsel?","answer":"Pinafore Wealth Counsel’s main office is at 3622 Lyckan Pkwy, Ste 3004, Durham, NC 27707. Its phone number is 919-213-0458. Its website is pinaforewealth.com.","source":"Form ADV Part 1A, Item 1.F, filed 11 February 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}