Pillar Financial Advisors provides financial planning, portfolio management for individuals and small businesses, estate planning, and tax planning. Financial planning was provided to 101–250 clients last fiscal year.
Pillar Financial Advisors reports 210 clients. They include 151 individual clients and 59 high-net-worth individuals. Of its assets, 100.0% ($358M across 765 accounts) are managed with discretion. Of its clients, 2% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 72% | 27% |
| High-net-worth individuals | 28% | 73% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 151 | $97M | 27.1% | $643K |
| High-net-worth individuals | 59 | $261M | 72.9% | $4.42M |
| Corporations and other businesses | Fewer than 5 | $18.6K | 0.0% | — |
| Total | 210 | $358M | 100% | — |
- Clients
- 151
- Regulatory AUM
- $97M
- AUM share
- 27.1%
- Avg. per client
- $643K
- Clients
- 59
- Regulatory AUM
- $261M
- AUM share
- 72.9%
- Avg. per client
- $4.42M
- Clients
- Fewer than 5
- Regulatory AUM
- $18.6K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 210
- Regulatory AUM
- $358M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Pillar Financial Advisors charges 0.10%–1.00% a year for its Asset-Based Percentage Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$3M | 0.75% |
| $3M–$5M | 0.50% |
| $5M–$10M | 0.25% |
| $10M and above | 0.10% |
Fee details and sources
Other fees
- Initial Wealth Management Services Plan
- The initial wealth management plan is a one-time flat fee, usually at least $2,500 and higher for complex situations, due when the completed plan is presented.
Gregory Curry owns 50% to 75% of Pillar Financial Advisors. The leadership team of Pillar Financial Advisors includes Chief Compliance Officer Gregory Curry. It has 6 employees, 4 of them in advisory roles.
Staff
- 6 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 50% to 75% of Pillar Financial Advisors, LLC
Gregory Curry
Control person · since November 1997
- Owns 25% to 50% of Pillar Financial Advisors, LLC
Ben Allison
Control person · since January 2017
Pillar Financial Advisors’ regulatory assets grew 1.7× from $209M (July 2021) to $358M (July 2026); clients rose from 167 to 210 and employees from 5 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jul 2026July 2026 | $358M | 210 | 6 | 2 |
| Mar 2025March 2025 | $314M | 183 | 6 | 2 |
| Mar 2024March 2024 | $294M | 197 | 6 | 2 |
| Apr 2023April 2023 | $229M | 176 | 5 | 2 |
| Mar 2022March 2022 | $264M | 178 | 4 | 2 |
| Jul 2021July 2021 | $209M | 167 | 5 | 2 |
Besides its headquarters, Pillar Financial Advisors has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Kentucky · 1 listed address
- 3046 Breckenridge Lane, Suite 104, LouisvilleHQ
Contact and registration details
- Legal name
- Pillar Financial Advisors, LLC
- Headquarters
- 3046 Breckenridge Lane, Suite 104, Louisville, KY 40220
- Website
- pillar.net
- Phone
- 502-384-3890
- @pillar-financial-advisors-llc
- SEC file
- 801-81053
- Founded
- 1997
- Structure
- Kentucky LLC
- Fiscal year end
- December
Pillar Financial Advisors’ named custodian for separately managed accounts is Charles Schwab ($297M). Pillar Financial Advisors has custody of $178M for 151 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $297M100%
At year end, Pillar Financial Advisors’ separately managed accounts were mostly in funds (95%). Its reported 13F holdings for the quarter ended 30 June 2026 total $191M across 114 positions; the largest are Dimensional ETF Trust (12.5%), Dimensional ETF Trust (11.9%) and Dimensional ETF Trust (10.8%).
What the accounts hold
- Stocks3%
- Funds95%
- Bonds1%
- Cash1%
How many clients does Pillar Financial Advisors have?
Pillar Financial Advisors has 210 clients and manages $358 million for them, as of July 2026. They include 151 individual clients and 59 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 16 July 2026
What services does Pillar Financial Advisors offer?
Pillar Financial Advisors provides financial planning, portfolio management for individuals and small businesses, estate planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Pillar Financial Advisors charge?
Pillar Financial Advisors charges 0.10%–1.00% a year for its Asset-Based Percentage Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: PILLAR FINANCIAL ADVISORS BROCHURE, filed 6 October 2026
Which custodians does Pillar Financial Advisors use?
Pillar Financial Advisors’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $297M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 16 July 2026
How many financial advisors does Pillar Financial Advisors have?
Pillar Financial Advisors has 4 investment adviser representatives registered with state securities authorities, out of 6 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Pillar Financial Advisors invest in?
At the end of its last fiscal year, Pillar Financial Advisors’ separately managed accounts held 95% registered funds (mutual funds, ETFs, BDCs), 3% exchange-traded equities, 1% investment grade corporate bonds and 1% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Pillar Financial Advisors?
Pillar Financial Advisors’ direct owners are Gregory Curry (50% to 75%) and Ben Allison (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 16 July 2026
How does Pillar Financial Advisors get paid?
Pillar Financial Advisors is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Pillar Financial Advisors?
Pillar Financial Advisors’ main office is at 3046 Breckenridge Lane, Suite 104, Louisville, KY 40220. Its phone number is 502-384-3890. Its website is pillar.net.