Phoenix Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 251–500 clients last fiscal year.
Phoenix Wealth Advisors reports 1,592 clients. They include 993 individual clients, 545 high-net-worth individuals, and 38 pension and profit-sharing plans. Of its assets, 95.1% ($610M across 1,577 accounts) are managed with discretion; $31.7M across 16 accounts are not. A wrap fee program the firm both sponsors and manages holds $632M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 31% |
| High-net-worth individuals | 34% | 66% |
| Banking or thrift institutions | Fewer than 5 | <1% |
| Pension and profit-sharing plans | 2% | 1% |
| Corporations and other businesses | 1% | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 993 | $197M | 30.7% | $198K |
| High-net-worth individuals | 545 | $421M | 65.7% | $773K |
| Banking or thrift institutions | Fewer than 5 | $1.57M | 0.2% | — |
| Pension and profit-sharing plans | 38 | $9.06M | 1.4% | $238K |
| Corporations and other businesses | 16 | $12.5M | 2.0% | $784K |
| Total | 1,592 | $641M | 100% | — |
- Clients
- 993
- Regulatory AUM
- $197M
- AUM share
- 30.7%
- Avg. per client
- $198K
- Clients
- 545
- Regulatory AUM
- $421M
- AUM share
- 65.7%
- Avg. per client
- $773K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.57M
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- 38
- Regulatory AUM
- $9.06M
- AUM share
- 1.4%
- Avg. per client
- $238K
- Clients
- 16
- Regulatory AUM
- $12.5M
- AUM share
- 2.0%
- Avg. per client
- $784K
Total
- Clients
- 1,592
- Regulatory AUM
- $641M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Phoenix Wealth Advisors charges 1.00%–1.25% a year for its Ambassador all-inclusive wrap fee. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is billed at $350 an hour, or a fixed fee of $1,150 to $4,200 depending on the complexity of the plan; a $400 retainer may be requested.
- Retirement Plan Services
- Retirement plan services are negotiable, typically asset-based at 0.25% to 0.75% of assets annually, or hourly or flat fee.
Georgios Livanos owns 50% to 75% of Phoenix Wealth Advisors. The leadership team of Phoenix Wealth Advisors includes Chief Compliance Officer Malcolm Migel. It has 8 employees, 7 of them in advisory roles.
Leadership
- Malcolm MigelChief Compliance Officer
- Georgios LivanosManaging Partner
- Mark RhoadesManaging Partner
Investment adviser representatives
7 representatives listed in the SEC register as of 9 October 2026.
Staff
- 8 employees
- 7 in advisory functions
- 7 state-registered reps
- 7 broker-dealer reps
- 6 insurance agents
- Owns 50% to 75% of Phoenix Wealth Advisors Inc.
Georgios Livanos
Control person · since April 2018
- Owns 50% to 75% of Phoenix Wealth Advisors Inc.
Mark Rhoades
Control person · since April 2018
Phoenix Wealth Advisors’ regulatory assets grew from $473M (February 2021) to $641M (July 2026); clients rose from 413 to 1,592 and employees fell from 9 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $641M | 1,592 | 8 | 1 |
| March 2025 | $551M | 1,509 | 8 | 1 |
| March 2024 | $488M | 1,434 | 10 | 1 |
| April 2023 | $436M | 436 | 10 | 1 |
| March 2022 | $531M | 446 | 8 | 1 |
| February 2021 | $473M | 413 | 9 | 1 |
Besides its headquarters, Phoenix Wealth Advisors has 0 offices, with 1 listed address in North Carolina.
North Carolina · 1 listed address
- 100 Europa Drive, Suite 390, Chapel HillHQ
Contact and registration details
- Legal name
- Phoenix Wealth Advisors Inc.
- Headquarters
- 100 Europa Drive, Suite 390, Chapel Hill, NC 27517
- Website
- phoenixwealthadvisors.com
- Phone
- 919-929-4448
- @phoenix-wealth-advisors-inc
- SEC file
- 801-60793
- Structure
- North Carolina corporation
- Fiscal year end
- December
Phoenix Wealth Advisors uses Raymond James ($501M, 64%) and Raymond James ($284M, 36%) as custodians for its separately managed accounts. Phoenix Wealth Advisors has custody of $4.06M in client assets for 2 clients.
The filed custodian amounts total more than regulatory assets under management. Each amount is shown as filed.
- Raymond JamesRaymond James & Associates, Inc. · St. Petersburg, FL · $501M64%
- Raymond JamesRaymond James Trust Company of NH · Portsmouth, NH · $284M36%
At year end, Phoenix Wealth Advisors’ separately managed accounts were largely in funds (44%) and stocks (43%). Its reported 13F holdings for the quarter ended 30 June 2026 total $297M across 129 positions; the largest are J P Morgan Exchange Traded F (17.0%), Vanguard Tax-managed Fds (5.3%) and J P Morgan Exchange Traded F (4.5%).
What the accounts hold
- Stocks43%
- Exchange-traded equities31%
- Non-exchange-traded equities12%
- Funds44%
- Registered funds43%
- Pooled vehicles1%
- Bonds2%
- Cash8%
- Other4%
- Annuities4%
Reported 13F holdings
- $297M
- Reported 13F value
- 129
- Positions
- 48.3%
- In the 10 largest
- +17.1%
- Value vs. prior quarter
- J P Morgan Exchange Traded F · Ultra Shrt ETF17.0%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt5.3%
- J P Morgan Exchange Traded F · Ultra Sht Muncpl4.5%
- iShares TR · International SL4.1%
- iShares TR · US Treas BD ETF3.6%
- iShares TR · Core S&P US Gwt3.1%
- Apple Inc.3.0%
- Pgim ETF TR · Pgim Ultra SH BD2.8%
- Amplify ETF TR · Cwp Enhanced Div2.5%
- Microsoft Corp.2.5%
Together, the ten largest are 48.3% of reported value.
How many clients does Phoenix Wealth Advisors have?
Phoenix Wealth Advisors has 1,592 clients and manages $641 million for them, as of July 2026. They include 993 individual clients, 545 high-net-worth individuals, and 38 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 July 2026
What services does Phoenix Wealth Advisors offer?
Phoenix Wealth Advisors provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Phoenix Wealth Advisors charge?
Phoenix Wealth Advisors charges 1.00%–1.25% a year for its Ambassador all-inclusive wrap fee. The fee is billed in advance.
Source: PHOENIX 2026 ANNUAL AMEND ADV PART 2A, filed 17 February 2026
Which custodians does Phoenix Wealth Advisors use?
Phoenix Wealth Advisors’ separately managed account assets are held at Raymond James & Associates, Inc. (St. Petersburg, FL), with $501M and Raymond James Trust Company of NH (Portsmouth, NH), with $284M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 July 2026
How many financial advisors does Phoenix Wealth Advisors have?
Phoenix Wealth Advisors has 7 investment adviser representatives registered with state securities authorities, out of 8 employees, and 7 perform investment advisory functions. 7 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Phoenix Wealth Advisors invest in?
At the end of its last fiscal year, Phoenix Wealth Advisors’ separately managed accounts held 43% registered funds (mutual funds, ETFs, BDCs), 31% exchange-traded equities, 12% non-exchange-traded equities, 8% cash and equivalents, 4% other, 2% state and local bonds and 1% pooled vehicles (private funds and similar). The 4% other category is described as: Annuities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Phoenix Wealth Advisors?
Phoenix Wealth Advisors’ direct owners are Georgios Livanos (50% to 75%) and Mark Rhoades (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 2 July 2026
How does Phoenix Wealth Advisors get paid?
Phoenix Wealth Advisors is paid through a percentage of assets under management, hourly charges, fixed fees and other compensation. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Phoenix Wealth Advisors registered with the SEC?
Yes, Phoenix Wealth Advisors has been registered with the SEC as an investment adviser since 14 December 2001. Its CRD number is 118412 and its SEC file number is 801-60793.
Source: Form ADV Part 1A, Item 1, filed 2 July 2026; IAPD firm record
How do I contact Phoenix Wealth Advisors?
Phoenix Wealth Advisors’ main office is at 100 Europa Drive, Suite 390, Chapel Hill, NC 27517. Its phone number is 919-929-4448. Its website is phoenixwealthadvisors.com.