Penn Davis McFarland provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions. Financial planning was provided to 11–25 clients last fiscal year.
Penn Davis McFarland reports 211 clients. They include 193 high-net-worth individuals and 18 individual clients. Of its assets, 99.6% ($1.36B across 548 accounts) are managed with discretion; $5.48M across 1 account is not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 9% | <1% |
| High-net-worth individuals | 91% | 96% |
| Pension and profit-sharing plans | Fewer than 5 | 1% |
| Charitable organizations | Fewer than 5 | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 18 | $4.8M | 0.4% | $267K |
| High-net-worth individuals | 193 | $1.31B | 95.9% | $6.78M |
| Pension and profit-sharing plans | Fewer than 5 | $20.3M | 1.5% | — |
| Charitable organizations | Fewer than 5 | $30.4M | 2.2% | — |
| Total | 211 | $1.36B | 100% | — |
- Clients
- 18
- Regulatory AUM
- $4.8M
- AUM share
- 0.4%
- Avg. per client
- $267K
- Clients
- 193
- Regulatory AUM
- $1.31B
- AUM share
- 95.9%
- Avg. per client
- $6.78M
- Clients
- Fewer than 5
- Regulatory AUM
- $20.3M
- AUM share
- 1.5%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $30.4M
- AUM share
- 2.2%
- Avg. per client
- —
Total
- Clients
- 211
- Regulatory AUM
- $1.36B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 11–25
Penn Davis McFarland charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.25% |
| $1M–$4M | 1.00% |
| $4M–$10M | 0.75% |
| $10M and above | 0.50% |
Fee details and sources
Other fees
- Family Office Services
- Non-advisory family office services are negotiated individually with clients and range from $1,250 to $12,500 a quarter depending on the amount of work performed.
- Financial Planning
- Financial planning is provided free of charge to some existing clients; otherwise the fee is negotiated individually with each client.
Robert Ogden owns 50% to 75% of Penn Davis McFarland. The leadership team of Penn Davis McFarland includes President Robert Felty. It has 10 employees, 7 of them in advisory roles.
Staff
- 10 employees
- 7 in advisory functions
- Owns 50% to 75% of Penn Davis McFarland Inc
Robert Ogden
Control person · since May 2020
- Owns 25% to 50% of Penn Davis McFarland Inc
Jeffrey Helfrich
Control person · since May 2020
Penn Davis McFarland’s regulatory assets grew 2.3× from $596M (April 2021) to $1.36B (March 2026); clients rose from 125 to 211 and employees from 8 to 10.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $1.36B | 211 | 10 | 2 |
| Apr 2025April 2025 | $1.26B | 217 | 11 | 2 |
| Mar 2024March 2024 | $843M | 128 | 9 | 1 |
| Mar 2023March 2023 | $698M | 120 | 8 | 1 |
| Apr 2022April 2022 | $716M | 124 | 8 | 1 |
| Apr 2021April 2021 | $596M | 125 | 8 | 1 |
Besides its headquarters, Penn Davis McFarland has 1 office (1 private residence, listed without an address), with 1 listed address in 1 state.
Texas · 1 listed address
- 2626 Cole Ave Ste 504, DallasHQ
Contact and registration details
- Legal name
- Penn Davis McFarland Inc
- Headquarters
- 2626 Cole Ave Ste 504, Dallas, TX 75204
- Website
- pdavis.org
- Phone
- 214-871-2772
- SEC file
- 801-13038
- Structure
- Texas corporation
- Fiscal year end
- January
Penn Davis McFarland’s named custodians for separately managed accounts are Charles Schwab ($682M, 50%), Frost Bank ($550M, 41%) and Bank of America ($126M, 9%). Penn Davis McFarland has custody of $46M for 9 clients.
- Bank of AmericaBank of America · Chicago, IL · $126M9%
- Frost BankFrost Bank · Austin, TX · $550M41%
- Charles SchwabCharles Schwab & Co. · Orlando, FL · $682M50%
At year end, Penn Davis McFarland’s separately managed accounts were mostly in stocks (75%) and bonds (12%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.12B across 79 positions; the largest are Alphabet, Inc.. CL C (google C) (13.5%), Nvidia Corp. (8.3%) and Unitedhealth Group, Inc.. (5.0%).
What the accounts hold
- Stocks75%
- Funds1%
- Bonds12%
- U.S. government and agency bonds11%
- State and local bonds1%
- Cash11%
- Other1%
- Limited partnership interests, llc interests, and promissory notes from private issuers held by one client. issuers include restaurants, a golf course management firm, a management firm for professional golf athletes, and a real estate investment partnership.1%
How many clients does Penn Davis McFarland have?
Penn Davis McFarland has 211 clients and manages $1.36 billion for them, as of March 2026. They include 193 high-net-worth individuals and 18 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026
What services does Penn Davis McFarland offer?
Penn Davis McFarland provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Penn Davis McFarland charge?
Penn Davis McFarland charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance.
Source: PDM ADVISORY BROCHURE JANUARY 31, 2025, filed 12 March 2026
Which custodians does Penn Davis McFarland use?
Penn Davis McFarland’s separately managed account assets are held at Charles Schwab & Co. (Orlando, FL), with $682M, Frost Bank (Austin, TX), with $550M and Bank of America (Chicago, IL), with $126M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026
How many financial advisors does Penn Davis McFarland have?
Penn Davis McFarland has 0 investment adviser representatives registered with state securities authorities, out of 10 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Penn Davis McFarland invest in?
At the end of its last fiscal year, Penn Davis McFarland’s separately managed accounts held 75% exchange-traded equities, 11% U.S. government and agency bonds, 11% cash and equivalents, 1% state and local bonds, 1% registered funds (mutual funds, ETFs, BDCs) and 1% other. The 1% other category is described as: Limited Partnership Interests, LLC Interests, and Promissory Notes From Private Issuers Held by One Client. Issuers Include Restaurants, A Golf Course Management Firm, A Management Firm for Professional Golf Athletes, and A Real Estate Investment Partnership.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Penn Davis McFarland?
Penn Davis McFarland’s direct owners are Robert Ogden (50% to 75%) and Jeffrey Helfrich (25% to 50%).
Source: Form ADV Part 1A, Schedules A and B, filed 12 March 2026
How does Penn Davis McFarland get paid?
Penn Davis McFarland is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Penn Davis McFarland?
Penn Davis McFarland’s main office is at 2626 Cole Ave Ste 504, Dallas, TX 75204. Its phone number is 214-871-2772. Its website is pdavis.org.