{"url":"https://nivawealth.com/firms/penn-davis-mcfarland-110417","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/110417","regulatoryAum":1364461821,"crd":"110417","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4651762","suffix":null,"lastName":"FELTY","firstName":"ROBERT","middleName":"EARL"},{"crd":"4455709","suffix":null,"lastName":"HELFRICH","firstName":"JEFFREY","middleName":"WILLIAM"},{"crd":"2780934","suffix":null,"lastName":"NORTON","firstName":"CHARLES","middleName":"LOUIS"},{"crd":"1691063","suffix":null,"lastName":"OGDEN","firstName":"ROBERT","middleName":"VAN"},{"crd":"7559516","suffix":null,"lastName":"Robinson","firstName":"Hope","middleName":"Wimberly"},{"crd":"6321557","suffix":null,"lastName":"Trecartin","firstName":"Elizabeth","middleName":"Graham"}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-01","regulatoryAum":596397559,"clients":125,"employees":8,"offices":1},{"filedOn":"2022-04-22","regulatoryAum":716135639,"clients":124,"employees":8,"offices":1},{"filedOn":"2023-03-01","regulatoryAum":698132126,"clients":120,"employees":8,"offices":1},{"filedOn":"2024-03-05","regulatoryAum":843202523,"clients":128,"employees":9,"offices":1},{"filedOn":"2025-04-16","regulatoryAum":1261852927,"clients":217,"employees":11,"offices":2},{"filedOn":"2026-03-12","regulatoryAum":1364461821,"clients":211,"employees":10,"offices":2}],"secFileNumber":"801-13038","legalName":"Penn Davis McFarland Inc","displayName":"Penn Davis McFarland","slug":"penn-davis-mcfarland-110417","website":"https://pdavis.org/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/110417/81fc94831907ee61-r1.webp","tone":"light","width":319,"height":200,"sourceUrl":"https://www.pdavis.org/","sourceLabel":"Penn Davis Mcfarland INC, website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Texas corporation","fiscalYearEnd":"January","headquarters":{"street":"2626 Cole Ave Ste 504","city":"Dallas","state":"TX","stateName":"Texas","country":"United States","postalCode":"75204"},"tradeNames":[],"registration":{"secApproved":"12 May 1977","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":6226406.791469194,"staff":{"employees":10,"advisory":7,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":1364461821,"discretionary":1358978463,"discretionaryAccounts":548,"nonDiscretionary":5483358,"nonDiscretionaryAccounts":1,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":18,"regulatoryAum":4801463},{"label":"High-net-worth individuals","clients":193,"regulatoryAum":1308970370},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":20326343},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":30363645}],"feePrograms":[{"role":"main","program":"Investment Management Services","feeBasis":"marginal","fee_tiers":[{"to":1000000,"pct":1.25,"from":0},{"to":4000000,"pct":1,"from":1000000},{"to":10000000,"pct":0.75,"from":4000000},{"to":null,"pct":0.5,"from":10000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1017916","versionId":1017916,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-12","documentName":"PDM ADVISORY BROCHURE JANUARY 31, 2025","fee_rate_low":0.5,"fee_rate_high":1.25,"fee_negotiable":null,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Family Office Services","summary":"Non-advisory family office services are negotiated individually with clients and range from $1,250 to $12,500 a quarter depending on the amount of work performed.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1017916","versionId":1017916,"submittedOn":"2026-03-12","documentName":"PDM ADVISORY BROCHURE JANUARY 31, 2025"},{"role":"other","program":"Financial Planning","summary":"Financial planning is provided free of charge to some existing clients; 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They include 193 high-net-worth individuals and 18 individual clients.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 12 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Penn Davis McFarland offer?","answer":"Penn Davis McFarland provides financial planning, portfolio management for individuals and small businesses, and portfolio management for institutions.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Penn Davis McFarland charge?","answer":"Penn Davis McFarland charges 0.50%–1.25% a year for its Investment Management Services. Each asset band is charged at its own rate. The fee is billed in advance.","source":"PDM ADVISORY BROCHURE JANUARY 31, 2025, filed 12 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Penn Davis McFarland use?","answer":"Penn Davis McFarland’s separately managed account assets are held at Charles Schwab & Co. (Orlando, FL), with $682M, Frost Bank (Austin, TX), with $550M and Bank of America (Chicago, IL), with $126M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 12 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Penn Davis McFarland have?","answer":"Penn Davis McFarland has 0 investment adviser representatives registered with state securities authorities, out of 10 employees, and 7 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Penn Davis McFarland invest in?","answer":"At the end of its last fiscal year, Penn Davis McFarland’s separately managed accounts held 75% exchange-traded equities, 11% U.S. government and agency bonds, 11% cash and equivalents, 1% state and local bonds, 1% registered funds (mutual funds, ETFs, BDCs) and 1% other. The 1% other category is described as: Limited Partnership Interests, LLC Interests, and Promissory Notes From Private Issuers Held by One Client.  Issuers Include Restaurants, A Golf Course Management Firm, A Management Firm for Professional Golf Athletes, and A Real Estate Investment Partnership.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Penn Davis McFarland?","answer":"Penn Davis McFarland’s direct owners are Robert Ogden (50% to 75%) and Jeffrey Helfrich (25% to 50%).","source":"Form ADV Part 1A, Schedules A and B, filed 12 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Penn Davis McFarland get paid?","answer":"Penn Davis McFarland is paid through a percentage of assets under management. 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Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}