Peirce Capital Management provides portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, financial planning, insurance, and tax planning.
Peirce Capital Management reports 165 clients. They include 129 high-net-worth individuals and 36 individual clients. Of its assets, 100.0% ($534M across 1,023 accounts) are managed with discretion. Of its clients, 2% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 22% | 2% |
| High-net-worth individuals | 78% | 98% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 36 | $9.67M | 1.8% | $269K |
| High-net-worth individuals | 129 | $524M | 98.2% | $4.07M |
| Total | 165 | $534M | 100% | $3.24M |
- Clients
- 36
- Regulatory AUM
- $9.67M
- AUM share
- 1.8%
- Avg. per client
- $269K
- Clients
- 129
- Regulatory AUM
- $524M
- AUM share
- 98.2%
- Avg. per client
- $4.07M
Total
- Clients
- 165
- Regulatory AUM
- $534M
- AUM share
- 100%
- Avg. per client
- $3.24M
- Clients outside the U.S.
- 2%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Peirce Capital Management charges 0.45%–1.00% a year for its Investment Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.00% |
| $1M–$2M | 0.90% |
| $2M–$3M | 0.80% |
| $3M–$4M | 0.70% |
| $4M–$5M | 0.60% |
| $5M–$6M | 0.50% |
| $6M and above | 0.45% |
Fee details and sources
Wesley Peirce owns 50% to 75% of Peirce Capital Management. It has 5 employees.
Staff
- 5 employees
- 5 in advisory functions
- 5 state-registered reps
- Owns 50% to 75% of Peirce Capital Management, LLC
Wesley Peirce
Control person · since January 2007
- Owns 25% to 50% of Peirce Capital Management, LLC
Mark Heider
Control person · since January 2018
- Owns 10% to 25% of Peirce Capital Management, LLC
George Williamson
since January 2023
Peirce Capital Management’s regulatory assets grew 1.7× from $321M (March 2021) to $534M (March 2026); clients rose from 111 to 165 and employees fell from 6 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $534M | 165 | 5 | 1 |
| Apr 2025April 2025 | $457M | 148 | 6 | 1 |
| Jul 2024July 2024 | $407M | 145 | 6 | 1 |
| Mar 2023March 2023 | $360M | 131 | 6 | 1 |
| Mar 2022March 2022 | $390M | 121 | 6 | 1 |
| Mar 2021March 2021 | $321M | 111 | 6 | 1 |
Besides its headquarters, Peirce Capital Management has 0 offices, with 1 listed address in 1 state.
Texas · 1 listed address
- 4840 W. Panther Creek, Suite 210, The WoodlandsHQ
Contact and registration details
- Legal name
- Peirce Capital Management, LLC
- Headquarters
- 4840 W. Panther Creek, Suite 210, The Woodlands, TX 77381-6647
- Website
- peircecap.com
- Phone
- 281-858-3524
- @peirce-capital-management
- SEC file
- 801-100442
- Founded
- 2007
- Structure
- Texas LLC
- Fiscal year end
- December
Peirce Capital Management’s named custodians for separately managed accounts are Charles Schwab ($330M, 63%) and Fidelity ($193M, 37%). Peirce Capital Management does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $330M63%
- FidelityNational Financial Services LLC · Boston, MA · $193M37%
At year end, Peirce Capital Management’s separately managed accounts were mostly in funds (73%) and cash (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $273M across 45 positions; the largest are Dimensional ETF Trust (12.1%), EA Series Trust (10.4%) and iShares TR (10.1%).
What the accounts hold
- Stocks2%
- Funds73%
- Bonds9%
- U.S. government and agency bonds6%
- State and local bonds3%
- Cash15%
Filed values cover 99%. The neutral 1% gap has no reported category.
How many clients does Peirce Capital Management have?
Peirce Capital Management has 165 clients and manages $534 million for them, as of March 2026. They include 129 high-net-worth individuals and 36 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 23 March 2026
What services does Peirce Capital Management offer?
Peirce Capital Management provides portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, financial planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Peirce Capital Management charge?
Peirce Capital Management charges 0.45%–1.00% a year for its Investment Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
Source: PEIRCE CAPITAL MANAGEMENT, LLC - FORM ADV PART 2A, filed 23 March 2026
Which custodians does Peirce Capital Management use?
Peirce Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $330M and National Financial Services LLC (Boston, MA), with $193M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 23 March 2026
How many financial advisors does Peirce Capital Management have?
Peirce Capital Management has 5 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Peirce Capital Management invest in?
At the end of its last fiscal year, Peirce Capital Management’s separately managed accounts held 73% registered funds (mutual funds, ETFs, BDCs), 15% cash and equivalents, 6% U.S. government and agency bonds, 3% state and local bonds and 2% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Peirce Capital Management have a minimum investment?
Yes, Peirce Capital Management’s minimum account size for its Investment Management is $1M.
Source: PEIRCE CAPITAL MANAGEMENT, LLC - FORM ADV PART 2A, filed 23 March 2026
Who owns Peirce Capital Management?
Peirce Capital Management’s direct owners are Wesley Peirce (50% to 75%), Mark Heider (25% to 50%) and George Williamson (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 23 March 2026
How does Peirce Capital Management get paid?
Peirce Capital Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Peirce Capital Management?
Peirce Capital Management’s main office is at 4840 W. Panther Creek, Suite 210, The Woodlands, TX 77381-6647. Its phone number is 281-858-3524. Its website is peircecap.com.