PCG Asset Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers. Financial planning was provided to 26–50 clients last fiscal year.
PCG Asset Management reports 109 clients. They include 65 individual clients and 44 high-net-worth individuals. Of its assets, 100.0% ($143M across 198 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $143M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 15% |
| High-net-worth individuals | 40% | 85% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 65 | $21.7M | 15.2% | $334K |
| High-net-worth individuals | 44 | $121M | 84.8% | $2.76M |
| Total | 109 | $143M | 100% | $1.31M |
- Clients
- 65
- Regulatory AUM
- $21.7M
- AUM share
- 15.2%
- Avg. per client
- $334K
- Clients
- 44
- Regulatory AUM
- $121M
- AUM share
- 84.8%
- Avg. per client
- $2.76M
Total
- Clients
- 109
- Regulatory AUM
- $143M
- AUM share
- 100%
- Avg. per client
- $1.31M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
PCG Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Services
- Fixed fee typically $1,000 to $5,000, hourly up to $350, or up to 2.0% of assets under consultation; minimum annual fee of $1,000.
David Johnson owns 75% or more of PCG Asset Management. The leadership team of PCG Asset Management includes Chief Compliance Officer Kenneth Lenskold. It has 5 employees.
Leadership
- Kenneth LenskoldChief Compliance Officer
- Christina JohnsonMember
David JohnsonManager
Investment adviser representatives
4 representatives listed in the SEC register as of 9 October 2026.
Staff
- 5 employees
- 5 in advisory functions
- 4 state-registered reps
- 3 broker-dealer reps
- 2 insurance agents
- Owns 75% or more of PCG Asset Management, LLC
David Johnson
Control person · since January 2009
- Owns 5% to 10% of PCG Asset Management, LLC
Christina Johnson
since December 2021
PCG Asset Management’s regulatory assets grew from $114M (July 2023) to $143M (March 2026); clients were 109 in both filings and employees rose from 3 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $143M | 109 | 5 | 1 |
| March 2025 | $136M | 106 | 5 | 1 |
| February 2024 | $125M | 110 | 2 | 1 |
| July 2023 | $114M | 108 | 3 | 2 |
Besides its headquarters, PCG Asset Management has 0 offices, with 1 listed address in New Jersey.
New Jersey · 1 listed address
- 240 Main Street, Suite 200, GladstoneHQ
Contact and registration details
- Legal name
- PCG Asset Management, LLC
- Headquarters
- 240 Main Street, Suite 200, Gladstone, NJ 07934
- Website
- privateclientgroupam.com
- Phone
- 908-719-3024
- SEC file
- 801-126371
- Structure
- New Jersey LLC
- Fiscal year end
- December
PCG Asset Management uses Pershing ($143M) as custodian for its separately managed accounts. PCG Asset Management has custody of $27.9M in client assets for 54 clients.
- PershingPershing LLC · Jersey City, NJ · $143M100%
At year end, PCG Asset Management’s separately managed accounts were mostly in funds (63%) and stocks (31%). Its reported 13F holdings for the quarter ended 30 June 2026 total $140M across 84 positions; the largest are State Str SPDR S&P 500 ETF T (16.5%), Vanguard BD Index Fds (4.9%) and Vanguard BD Index Fds (4.2%).
What the accounts hold
- Stocks31%
- Funds63%
- Bonds3%
- U.S. government and agency bonds2%
- Investment grade corporate bonds1%
- Cash3%
Reported 13F holdings
- $140M
- Reported 13F value
- 84
- Positions
- 50.3%
- In the 10 largest
- +11.5%
- Value vs. prior quarter
- State Str SPDR S&P 500 ETF T · TR Unit16.5%
- Vanguard BD Index Fds · Short Trm Bond4.9%
- Vanguard BD Index Fds · Intermed Term4.2%
- Vanguard World FD · Inf Tech ETF4.1%
- Invesco Qqq TR · Unit Ser 13.9%
- Select Sector SPDR TR · ST Str Techn ETF3.8%
- Apple Inc.3.8%
- iShares TR · 1 3 YR Treas BD3.3%
- iShares TR · 0-3 Mth Treasury3.0%
- Select Sector SPDR TR · ST Str Discr ETF2.8%
Together, the ten largest are 50.3% of reported value.
How many clients does PCG Asset Management have?
PCG Asset Management has 109 clients and manages $143 million for them, as of March 2026. They include 65 individual clients and 44 high-net-worth individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 March 2026
What services does PCG Asset Management offer?
PCG Asset Management provides financial planning, portfolio management for individuals and small businesses, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does PCG Asset Management use?
PCG Asset Management’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $143M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 March 2026
How many financial advisors does PCG Asset Management have?
PCG Asset Management has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 5 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does PCG Asset Management invest in?
At the end of its last fiscal year, PCG Asset Management’s separately managed accounts held 63% registered funds (mutual funds, ETFs, BDCs), 31% exchange-traded equities, 3% cash and equivalents, 2% U.S. government and agency bonds and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns PCG Asset Management?
PCG Asset Management’s direct owners are David Johnson (75% or more) and Christina Johnson (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 30 March 2026
How does PCG Asset Management get paid?
PCG Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is PCG Asset Management registered with the SEC?
Yes, PCG Asset Management has been registered with the SEC as an investment adviser since 11 August 2022. Its CRD number is 148208 and its SEC file number is 801-126371.
Source: Form ADV Part 1A, Item 1, filed 30 March 2026; IAPD firm record
How do I contact PCG Asset Management?
PCG Asset Management’s main office is at 240 Main Street, Suite 200, Gladstone, NJ 07934. Its phone number is 908-719-3024. Its website is privateclientgroupam.com.