Parr McKnight Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning. Financial planning was provided to 251–500 clients last fiscal year.
Parr McKnight Wealth Management Group reports 613 clients. They include 279 individual clients, 162 high-net-worth individuals, and 162 pension and profit-sharing plans. Of its assets, 87.6% ($936M across 1,421 accounts) are managed with discretion; $133M across 619 accounts are not. It advised 1 client without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 8% |
| High-net-worth individuals | 26% | 75% |
| Pension and profit-sharing plans | 26% | 8% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | 9% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 279 | $90M | 8.4% | $323K |
| High-net-worth individuals | 162 | $802M | 75.1% | $4.95M |
| Pension and profit-sharing plans | 162 | $82.8M | 7.8% | $511K |
| Charitable organizations | 5 | $981K | 0.1% | $196K |
| Corporations and other businesses | 5 | $92.5M | 8.7% | $18.5M |
| Total | 613 | $1.07B | 100% | $1.74M |
- Clients
- 279
- Regulatory AUM
- $90M
- AUM share
- 8.4%
- Avg. per client
- $323K
- Clients
- 162
- Regulatory AUM
- $802M
- AUM share
- 75.1%
- Avg. per client
- $4.95M
- Clients
- 162
- Regulatory AUM
- $82.8M
- AUM share
- 7.8%
- Avg. per client
- $511K
- Clients
- 5
- Regulatory AUM
- $981K
- AUM share
- 0.1%
- Avg. per client
- $196K
- Clients
- 5
- Regulatory AUM
- $92.5M
- AUM share
- 8.7%
- Avg. per client
- $18.5M
Total
- Clients
- 613
- Regulatory AUM
- $1.07B
- AUM share
- 100%
- Avg. per client
- $1.74M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 1
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 251–500
Parr McKnight Wealth Management Group charges 0.35%–1.50% a year for its Investment Management Services. The fee is billed in advance or in arrears, is negotiable and requires an account of at least $2,500,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning Only
- Clients receiving financial planning services only pay a fixed fee from $5,000 to $300,000, depending on the complexity of the plan and services.
Viking Ventures, Inc owns 25% to 50% of Parr McKnight Wealth Management Group. The leadership team of Parr McKnight Wealth Management Group includes Chief Compliance Officer Roseann Higgins. It has 14 employees, 10 of them in advisory roles.
Staff
- 14 employees
- 10 in advisory functions
- 10 state-registered reps
- 7 insurance agents
- Owns 25% to 50% of Parr McKnight Wealth Management Group, LLC
Viking Ventures, Inc
Control person · since September 2017
- Owns 25% to 50% of Parr McKnight Wealth Management Group, LLC
Zpoz Capital, Inc.
Control person · since September 2017
- Owns 25% to 50% of Parr McKnight Wealth Management Group, LLC
Steamboat Consulting, Inc.
Control person · since September 2017
- Owns 25% to 50% of Parr McKnight Wealth Management Group, LLC
Anthony Parr
Control person · since February 2018
- Owns 25% to 50% of Parr McKnight Wealth Management Group, LLC
Brian McKnight
Control person · since February 2018
- Owns 25% to 50% of Parr McKnight Wealth Management Group, LLC
John Rudi
Control person · since February 2018
Nelson Moen
Managing member of Northern Arrow Ventures, Inc · Control person · since October 2022
Parr McKnight Wealth Management Group’s regulatory assets grew Infinity× from $0 (May 2024) to $1.07B (September 2026); employees rose from 13 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Sep 2026September 2026 | $1.07B | 613 | 14 | 1 |
| Mar 2025March 2025 | $952M | 434 | 14 | 1 |
| May 2024May 2024 | $0 | 0 | 13 | 1 |
Besides its headquarters, Parr McKnight Wealth Management Group has 0 offices, with 1 listed address in 1 state.
Minnesota · 1 listed address
- 333 S 7th Street, Suite 2370, MinneapolisHQ
Contact and registration details
- Legal name
- Parr McKnight Wealth Management Group, LLC
- Headquarters
- 333 S 7th Street, Suite 2370, Minneapolis, MN 55402
- Website
- parrmcknightwmg.com
- Phone
- 612-324-0240
- SEC file
- 801-130400
- Structure
- Minnesota LLC
- Fiscal year end
- December
Parr McKnight Wealth Management Group’s named custodian for separately managed accounts is Trade-PMR ($1.07B). Parr McKnight Wealth Management Group has custody of $169M for 139 clients.
- Trade-PMRTrade-PMR Inc. · Gainsville, FL · $1.07B100%
At year end, Parr McKnight Wealth Management Group’s separately managed accounts were mostly in stocks (50%) and funds (29%). Its reported 13F holdings for the quarter ended 30 June 2026 total $844M across 219 positions; the largest are iShares TR (4.9%), Apple Inc. (4.1%) and Microsoft Corp. (3.4%).
What the accounts hold
- Stocks50%
- Funds29%
- Registered funds28%
- Pooled vehicles1%
- Bonds10%
- U.S. government and agency bonds6%
- State and local bonds3%
- Investment grade corporate bonds1%
- Cash10%
- Other1%
- Annuities, insurance, and 529 plans.1%
How many clients does Parr McKnight Wealth Management Group have?
Parr McKnight Wealth Management Group has 613 clients and manages $1.07 billion for them, as of September 2026. They include 279 individual clients, 162 high-net-worth individuals, and 162 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 30 September 2026
What services does Parr McKnight Wealth Management Group offer?
Parr McKnight Wealth Management Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, education planning, estate planning, insurance, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Parr McKnight Wealth Management Group charge?
Parr McKnight Wealth Management Group charges 0.35%–1.50% a year for its Investment Management Services. The fee is billed in advance or in arrears, is negotiable and requires an account of at least $2,500,000.
Which custodians does Parr McKnight Wealth Management Group use?
Parr McKnight Wealth Management Group’s separately managed account assets are held at Trade-PMR Inc. (Gainsville, FL), with $1.07B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 30 September 2026
How many financial advisors does Parr McKnight Wealth Management Group have?
Parr McKnight Wealth Management Group has 10 investment adviser representatives registered with state securities authorities, out of 14 employees, and 10 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 7 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Parr McKnight Wealth Management Group invest in?
At the end of its last fiscal year, Parr McKnight Wealth Management Group’s separately managed accounts held 50% exchange-traded equities, 28% registered funds (mutual funds, ETFs, BDCs), 10% cash and equivalents, 6% U.S. government and agency bonds, 3% state and local bonds, 1% investment grade corporate bonds, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: Annuities, Insurance, and 529 Plans.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Parr McKnight Wealth Management Group have a minimum investment?
Yes, Parr McKnight Wealth Management Group’s minimum account size for its Investment Management Services is $2.5M.
Who owns Parr McKnight Wealth Management Group?
Parr McKnight Wealth Management Group’s direct owners are Viking Ventures, Inc, Zpoz Capital, Inc., Steamboat Consulting, Inc., Anthony Parr, Brian McKnight and John Rudi, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 30 September 2026
How does Parr McKnight Wealth Management Group get paid?
Parr McKnight Wealth Management Group is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Parr McKnight Wealth Management Group?
Parr McKnight Wealth Management Group’s main office is at 333 S 7th Street, Suite 2370, Minneapolis, MN 55402. Its phone number is 612-324-0240. Its website is parrmcknightwmg.com.