Park Square Financial Group provides financial planning and portfolio management for individuals and small businesses.
Park Square Financial Group reports 430 clients. They include 359 individual clients, 45 high-net-worth individuals, and 26 pension and profit-sharing plans. Of its assets, 100.0% ($219M across 706 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $569M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 83% | 55% |
| High-net-worth individuals | 10% | 42% |
| Pension and profit-sharing plans | 6% | 3% |
| Corporations and other businesses | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 359 | $120M | 55.0% | $335K |
| High-net-worth individuals | 45 | $90.8M | 41.6% | $2.02M |
| Pension and profit-sharing plans | 26 | $7.49M | 3.4% | $288K |
| Corporations and other businesses | Fewer than 5 | $6.56K | 0.0% | — |
| Total | 430 | $219M | 100% | — |
- Clients
- 359
- Regulatory AUM
- $120M
- AUM share
- 55.0%
- Avg. per client
- $335K
- Clients
- 45
- Regulatory AUM
- $90.8M
- AUM share
- 41.6%
- Avg. per client
- $2.02M
- Clients
- 26
- Regulatory AUM
- $7.49M
- AUM share
- 3.4%
- Avg. per client
- $288K
- Clients
- Fewer than 5
- Regulatory AUM
- $6.56K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 430
- Regulatory AUM
- $219M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Park Square Financial Group charges up to 2.35% a year for its Wrap Fee Program. The fee is billed in arrears, is negotiable and requires an account of at least $250,000. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning for clients engaged only for planning is a fixed fee starting at $5,000, or $300 an hour.
1952 Financial Management owns 50% to 75% of Park Square Financial Group. It has 5 employees, 4 of them in advisory roles.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- 2 insurance agents
- Owns 50% to 75% of Park Square Financial Group, LLC
1952 Financial Management
Control person · since July 2009
- Owns 50% to 75% of Park Square Financial Group, LLC
JSS Financial LLC
Control person · since January 2017
- Owns 75% or more of JSS Financial LLC
Jerry Swiney
Control person · since January 2017
- Owns 50% to 75% of Park Square Financial Group, LLC
1952 Financial Management Corporation
Control person · since July 2009
- Owns 75% or more of 1952 Financial Management Corporation
Donald Ruffin
Control person · since July 2009
Park Square Financial Group’s regulatory assets went from $208M (June 2025) to $219M (April 2026); clients fell from 463 to 430 and employees from 8 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $219M | 430 | 5 | 4 |
| Jun 2025June 2025 | $208M | 463 | 8 | 3 |
Besides its headquarters, Park Square Financial Group has 3 offices (1 private residence, listed without an address), with 3 listed addresses across 2 states.
Georgia · 2 listed addresses
- 55 Park Square, Ste 103, RoswellHQ
- 208 South Hill Street, Buford
Alabama · 1 listed address
- 1800 Providence Park, Birmingham
Other business names
Park Square Financial Group has reported 1 other business name to the SEC.
- Park Square
Contact and registration details
- Legal name
- Park Square Financial Group, LLC
- Headquarters
- 55 Park Square, Ste 103, Roswell, GA 30075
- Website
- parksquarefg.com
- Phone
- 770-641-1401
- @park-square-financial
- SEC file
- 801-131121
- Structure
- Georgia LLC
- Fiscal year end
- December
Park Square Financial Group’s named custodians for separately managed accounts are Fidelity ($179M, 82%), Assetmark Brokerage ($29M, 13%) and Charles Schwab ($10.3M, 5%). Park Square Financial Group does not have custody of client assets.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $179M82%
- Assetmark BrokerageAssetmark Brokerage, LLC · Concord, CA · $29M13%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $10.3M5%
At year end, Park Square Financial Group’s separately managed accounts were largely in funds (43%) and stocks (37%). Its reported 13F holdings for the quarter ended 30 June 2026 total $11.1M across 210 positions; the largest are FT Enh Short Mty ETF (7.9%), Invesco S&P 500 Equal Weight (7.8%) and SPDR S&P 500 ETF (7.0%).
What the accounts hold
- Stocks37%
- Funds43%
- Bonds6%
- Investment grade corporate bonds4%
- U.S. government and agency bonds1%
- State and local bonds1%
- Cash14%
How many clients does Park Square Financial Group have?
Park Square Financial Group has 430 clients and manages $219 million for them, as of April 2026. They include 359 individual clients, 45 high-net-worth individuals, and 26 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 April 2026
What services does Park Square Financial Group offer?
Park Square Financial Group provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Park Square Financial Group charge?
Park Square Financial Group charges up to 2.35% a year for its Wrap Fee Program. The fee is billed in arrears, is negotiable and requires an account of at least $250,000.
Which custodians does Park Square Financial Group use?
Park Square Financial Group’s separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $179M, Assetmark Brokerage, LLC (Concord, CA), with $29M and Charles Schwab & Co., Inc. (Westlake, TX), with $10.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 April 2026
How many financial advisors does Park Square Financial Group have?
Park Square Financial Group has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Park Square Financial Group invest in?
At the end of its last fiscal year, Park Square Financial Group’s separately managed accounts held 43% registered funds (mutual funds, ETFs, BDCs), 37% exchange-traded equities, 14% cash and equivalents, 4% investment grade corporate bonds, 1% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Park Square Financial Group have a minimum investment?
Yes, Park Square Financial Group’s minimum account size for its Wrap Fee Program is $250K.
Who owns Park Square Financial Group?
Park Square Financial Group is owned through holding companies by Jerry Swiney and Donald Ruffin. Its direct owners are 1952 Financial Management (50% to 75%), JSS Financial LLC (50% to 75%) and 1952 Financial Management Corporation (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 24 April 2026
How does Park Square Financial Group get paid?
Park Square Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Park Square Financial Group?
Park Square Financial Group’s main office is at 55 Park Square, Ste 103, Roswell, GA 30075. Its phone number is 770-641-1401. Its website is parksquarefg.com.
