Parable provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Parable reports 94 clients. They include 45 high-net-worth individuals, 43 individual clients, and 6 corporations and other businesses. Of its assets, 100.0% ($176M across 271 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 46% | 8% |
| High-net-worth individuals | 48% | 81% |
| Charitable organizations | Fewer than 5 | 2% |
| Corporations and other businesses | 6% | 9% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 43 | $14M | 7.9% | $325K |
| High-net-worth individuals | 45 | $143M | 81.1% | $3.18M |
| Charitable organizations | Fewer than 5 | $2.86M | 1.6% | — |
| Corporations and other businesses | 6 | $16.5M | 9.3% | $2.74M |
| Total | 94 | $176M | 100% | — |
- Clients
- 43
- Regulatory AUM
- $14M
- AUM share
- 7.9%
- Avg. per client
- $325K
- Clients
- 45
- Regulatory AUM
- $143M
- AUM share
- 81.1%
- Avg. per client
- $3.18M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.86M
- AUM share
- 1.6%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $16.5M
- AUM share
- 9.3%
- Avg. per client
- $2.74M
Total
- Clients
- 94
- Regulatory AUM
- $176M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Parable charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Financial planning is a flat fee of $2,500, negotiable depending on the scope and complexity of the plan.
Thomas Haggerty owns 25% to 50% of Parable. The leadership team of Parable includes Chief Compliance Officer Stephen Kyle. It has 5 employees, 4 of them in advisory roles.
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- Owns 25% to 50% of Parable, LLC
Thomas Haggerty
Control person · since June 2019
- Owns 25% to 50% of Parable, LLC
Scott Patrou
Control person · since June 2019
- Owns 25% to 50% of Parable, LLC
John Ginn
Control person · since June 2019
Parable’s regulatory assets grew from $141M (March 2025) to $176M (June 2026); clients rose from 63 to 94 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Jun 2026June 2026 | $176M | 94 | 5 | 2 |
| Mar 2025March 2025 | $141M | 63 | 5 | 2 |
Besides its headquarters, Parable has 1 office, with 2 listed addresses in 1 state.
Florida · 2 listed addresses
- 460 A1a Beach BLVD., St AugustineHQ
- 60 Ocean BLVD, Atlantic Beach
Contact and registration details
- Legal name
- Parable, LLC
- Headquarters
- 460 A1a Beach BLVD., St Augustine, FL 32080
- Website
- parableadvisors.com
- Phone
- 904-420-0008
- @94411973
- SEC file
- 801-132360
- Structure
- Florida LLC
- Fiscal year end
- December
Parable’s named custodian for separately managed accounts is Charles Schwab ($175M). Parable has custody of $63.5M for 27 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $175M100%
At year end, Parable’s separately managed accounts were largely in stocks (37%) and funds (35%).
What the accounts hold
- Stocks37%
- Funds35%
- Bonds20%
- Investment grade corporate bonds10%
- U.S. government and agency bonds6%
- State and local bonds4%
- Cash9%
How many clients does Parable have?
Parable has 94 clients and manages $176 million for them, as of June 2026. They include 45 high-net-worth individuals, 43 individual clients, and 6 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 June 2026
What services does Parable offer?
Parable provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Parable charge?
Parable charges 0.50%–1.00% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable.
Source: 2026 PARABLE WEALTH ADVISORS FORM ADV PART 2A FIRM BROCHURE, filed 27 March 2026
Which custodians does Parable use?
Parable’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $175M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 June 2026
How many financial advisors does Parable have?
Parable has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Parable invest in?
At the end of its last fiscal year, Parable’s separately managed accounts held 37% exchange-traded equities, 35% registered funds (mutual funds, ETFs, BDCs), 10% investment grade corporate bonds, 9% cash and equivalents, 6% U.S. government and agency bonds and 4% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Parable?
Parable’s direct owners are Thomas Haggerty, Scott Patrou and John Ginn, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 17 June 2026
How does Parable get paid?
Parable is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Parable?
Parable’s main office is at 460 A1a Beach BLVD., St Augustine, FL 32080. Its phone number is 904-420-0008. Its website is parableadvisors.com.
