Packerland Brokerage Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Packerland Brokerage Services reports 4,868 clients. They include 3,725 individual clients, 1,120 high-net-worth individuals, and 11 corporations and other businesses. Of its assets, 56.6% ($769M across 5,134 accounts) are managed with discretion; $590M across 1,859 accounts are not. A wrap fee program the firm both sponsors and manages holds $1.04B. It advised 25 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 63% |
| High-net-worth individuals | 23% | 36% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 3,725 | $850M | 62.6% | $228K |
| High-net-worth individuals | 1,120 | $494M | 36.4% | $441K |
| Pension and profit-sharing plans | 4 | $6.53M | 0.5% | $1.63M |
| Charitable organizations | 8 | $3.02M | 0.2% | $378K |
| Corporations and other businesses | 11 | $4.53M | 0.3% | $412K |
| Total | 4,868 | $1.36B | 100% | $279K |
- Clients
- 3,725
- Regulatory AUM
- $850M
- AUM share
- 62.6%
- Avg. per client
- $228K
- Clients
- 1,120
- Regulatory AUM
- $494M
- AUM share
- 36.4%
- Avg. per client
- $441K
- Clients
- 4
- Regulatory AUM
- $6.53M
- AUM share
- 0.5%
- Avg. per client
- $1.63M
- Clients
- 8
- Regulatory AUM
- $3.02M
- AUM share
- 0.2%
- Avg. per client
- $378K
- Clients
- 11
- Regulatory AUM
- $4.53M
- AUM share
- 0.3%
- Avg. per client
- $412K
Total
- Clients
- 4,868
- Regulatory AUM
- $1.36B
- AUM share
- 100%
- Avg. per client
- $279K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 25
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Packerland Brokerage Services is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees); its fees and minimums are set out in its brochures on the SEC website.
Steven G Westenberg owns 25% to 50% of Packerland Brokerage Services. The leadership team of Packerland Brokerage Services includes President Zachary P Kelly and Chief Compliance Officer Aaron Andrew Doelger. It has 318 employees, 165 of them in advisory roles.
Staff
- 318 employees
- 165 in advisory functions
- 165 state-registered reps
- 318 broker-dealer reps
- 318 insurance agents
- Owns 25% to 50% of Packerland Brokerage Services, Inc.
Steven G Westenberg
since October 2003
- Owns 25% to 50% of Packerland Brokerage Services, Inc.
William Scott Van Ess
since October 2003
- Owns 25% to 50% of Packerland Brokerage Services, Inc.
Zachary P Kelly
Control person · since February 2009
- Owns 10% to 25% of Packerland Brokerage Services, Inc.
Karen P Bostwick
since July 1995
Packerland Brokerage Services’ regulatory assets grew 2.2× from $604M (March 2021) to $1.36B (April 2026); clients rose from 3,544 to 4,868 and employees from 179 to 318.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Apr 2026April 2026 | $1.36B | 4,868 | 318 | 134 |
| Mar 2025March 2025 | $909M | 4,245 | 286 | 134 |
| Jun 2024June 2024 | $854M | 4,838 | 290 | 134 |
| Mar 2023March 2023 | $930M | 4,173 | 273 | 134 |
| Mar 2022March 2022 | $741M | 3,978 | 272 | 134 |
| Mar 2021March 2021 | $604M | 3,544 | 179 | 134 |
Besides its headquarters, Packerland Brokerage Services has 133 offices (2 private residences, listed without an address), with 30 listed addresses across 8 states.
Wisconsin · 19 listed addresses
- 432 Security BLVD., Ste. 101, Green BayHQ
- 320 N Broadway, Green Bay
- 1010 W 20th Avenue, Oshkosh
- 6405 Century Ave, Middleton
- 8671 County Road V, Sauk City
- 115 S Broadway, Depere
- 227501 Rib Mountain Drive, Wausau
- 909 W Association Drive, Appleton
- 501 Empire St, Holmen
- 784 Summit Ave, Oconomowoc
- 240 Regency Court, Brookfield
- 2633 Development Drive, Green Bay
- N4006 County Road E, Freedom
- 753 Reid Street, Green Bay
- 505 Hwy 67, Kiel
- 999 W. Main Stree, Waupon
- 2640 Zak Lane, Green Bay
- 9781 Hwy 70 West, Minocqua
- 1034 Main St, Oconto
Minnesota · 3 listed addresses
- 2042 Wooddale Drive, Woodbury
- 305 Greeley Street, Stillwater
- 125 Arabian Ave W, Shakopee
Ohio · 2 listed addresses
- 5876 Fulton Drive NW, Canton
- 50 Lynn Street, Hebron
Tennessee · 2 listed addresses
- 1036 Stearman Drive, Ridgetop
- 351 Arrowhead CT, Kingston Springs
Alabama · 1 listed address
- 1560 S. Eufaula Avenue, Eufaula
Kansas · 1 listed address
- 15 E 30th Avenue, Hutchinson
Michigan · 1 listed address
- 1129 E Eighth Stree, Traverse City
Pennsylvania · 1 listed address
- 935 Moore Street, Huntingdon
Contact and registration details
- Legal name
- Packerland Brokerage Services, Inc.
- Headquarters
- 432 Security BLVD., Ste. 101, Green Bay, WI 54313-9709
- Website
- packerlandbrokerage.com
- Phone
- 920-662-9500
- SEC file
- 801-74927
- Structure
- Wisconsin corporation
- Fiscal year end
- December
Packerland Brokerage Services’ named custodian for separately managed accounts is Hilltop Securities ($118M). Packerland Brokerage Services does not have custody of client assets.
- Hilltop SecuritiesHilltop Securities Inc. · Dallas, TX · $118M100%
At year end, Packerland Brokerage Services’ separately managed accounts were mostly in stocks (63%) and funds (32%).
What the accounts hold
- Stocks63%
- Funds32%
- Bonds1%
- Cash4%
How many clients does Packerland Brokerage Services have?
Packerland Brokerage Services has 4,868 clients and manages $1.36 billion for them, as of April 2026. They include 3,725 individual clients, 1,120 high-net-worth individuals, and 11 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 15 April 2026
What services does Packerland Brokerage Services offer?
Packerland Brokerage Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Packerland Brokerage Services use?
Packerland Brokerage Services’ separately managed account assets are held at Hilltop Securities Inc. (Dallas, TX), with $118M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 15 April 2026
How many financial advisors does Packerland Brokerage Services have?
Packerland Brokerage Services has 165 investment adviser representatives registered with state securities authorities, out of 318 employees, and 165 perform investment advisory functions. 318 employees are registered representatives of a broker-dealer and 318 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Packerland Brokerage Services invest in?
At the end of its last fiscal year, Packerland Brokerage Services’ separately managed accounts held 63% exchange-traded equities, 32% registered funds (mutual funds, ETFs, BDCs), 4% cash and equivalents and 1% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Packerland Brokerage Services?
Packerland Brokerage Services’ direct owners are Karen P Bostwick, Steven G Westenberg, William Scott Van Ess and Zachary P Kelly, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 15 April 2026
How does Packerland Brokerage Services get paid?
Packerland Brokerage Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Packerland Brokerage Services?
Packerland Brokerage Services’ main office is at 432 Security BLVD., Ste. 101, Green Bay, WI 54313-9709. Its phone number is 920-662-9500. Its website is packerlandbrokerage.com.