Optimum Financial Services provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, financial planning, and insurance.
Optimum Financial Services reports 242 clients. They include 194 individual clients, 42 high-net-worth individuals, and 6 pension and profit-sharing plans. Of its assets, 99.9% ($300M across 485 accounts) are managed with discretion; $204K across 1 account is not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 80% | 14% |
| High-net-worth individuals | 17% | 81% |
| Pension and profit-sharing plans | 2% | 3% |
| Corporations and other businesses | Fewer than 5 | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 194 | $43M | 14.3% | $222K |
| High-net-worth individuals | 42 | $242M | 80.7% | $5.77M |
| Pension and profit-sharing plans | 6 | $9.37M | 3.1% | $1.56M |
| Corporations and other businesses | Fewer than 5 | $5.46M | 1.8% | — |
| Total | 242 | $300M | 100% | — |
- Clients
- 194
- Regulatory AUM
- $43M
- AUM share
- 14.3%
- Avg. per client
- $222K
- Clients
- 42
- Regulatory AUM
- $242M
- AUM share
- 80.7%
- Avg. per client
- $5.77M
- Clients
- 6
- Regulatory AUM
- $9.37M
- AUM share
- 3.1%
- Avg. per client
- $1.56M
- Clients
- Fewer than 5
- Regulatory AUM
- $5.46M
- AUM share
- 1.8%
- Avg. per client
- —
Total
- Clients
- 242
- Regulatory AUM
- $300M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
Optimum Financial Services is paid through a percentage of assets under management and hourly charges. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Investment Consulting Services
- Investment consulting is billed at a minimum hourly rate of $150 per hour, with at least a two-hour engagement, and fees may be negotiable.
- Retirement Plan Advisory Services
- Retirement plan advisory services carry an annual asset-based fee of up to 1.00%, billed at the end of each calendar quarter.
Optimum Holdings, LLC owns 75% or more of Optimum Financial Services and is in turn owned by Frank Brumfield (25–50%). The leadership team of Optimum Financial Services includes President John Garrard. It has 4 employees, 3 of them in advisory roles.
Leadership
- John GarrardPresident/Chief Compliance Officer
- William GarrardExecutive Vice President
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- John Walter Garrard II
- William Hugh Garrard MR.
- John Walter Garrard III
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 1 insurance agent
- Owns 75% or more of Optimum Financial Services, LLC
Optimum Holdings, LLC
Control person · since April 2015
- Owns 25% to 50% of Optimum Holdings, LLC
Frank Brumfield
Control person · since April 2007
Optimum Financial Services’ regulatory assets grew from $259M (March 2021) to $300M (February 2026); clients were 242 in both filings and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $300M | 242 | 4 | 1 |
| February 2025 | $269M | 232 | 4 | 1 |
| March 2024 | $257M | 216 | 4 | 1 |
| March 2023 | $254M | 218 | 4 | 1 |
| April 2022 | $269M | 215 | 4 | 1 |
| March 2021 | $259M | 234 | 4 | 1 |
Besides its headquarters, Optimum Financial Services has 0 offices, with 1 listed address in Mississippi.
Mississippi · 1 listed address
- 1817 Crane Ridge Drive, Suite 200, JacksonHQ
Contact and registration details
- Legal name
- Optimum Financial Services, LLC
- Headquarters
- 1817 Crane Ridge Drive, Suite 200, Jackson, MS 39216-4902
- Website
- ofspm.com
- Phone
- 601-981-5900
- @optimum-financial-services-llc
- SEC file
- 801-38310
- Founded
- 1990
- Structure
- Mississippi LLC
- Fiscal year end
- December
Optimum Financial Services uses Fidelity ($296M) as custodian for its separately managed accounts. Optimum Financial Services has custody of $4.32M in client assets for 9 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $296M100%
At year end, Optimum Financial Services’ separately managed accounts were largely in funds (42%) and cash (19%).
What the accounts hold
- Stocks14%
- Funds42%
- Registered funds40%
- Pooled vehicles2%
- Bonds14%
- U.S. government and agency bonds9%
- State and local bonds4%
- Investment grade corporate bonds1%
- Cash19%
- Other11%
- Physical gold and silber buillon11%
How many clients does Optimum Financial Services have?
Optimum Financial Services has 242 clients and manages $300 million for them, as of February 2026. They include 194 individual clients, 42 high-net-worth individuals, and 6 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 9 February 2026
What services does Optimum Financial Services offer?
Optimum Financial Services provides portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, financial planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Optimum Financial Services use?
Optimum Financial Services’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $296M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 9 February 2026
How many financial advisors does Optimum Financial Services have?
Optimum Financial Services has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Optimum Financial Services invest in?
At the end of its last fiscal year, Optimum Financial Services’ separately managed accounts held 40% registered funds (mutual funds, ETFs, BDCs), 19% cash and equivalents, 14% exchange-traded equities, 11% other, 9% U.S. government and agency bonds, 4% state and local bonds, 2% pooled vehicles (private funds and similar) and 1% investment grade corporate bonds. The 11% other category is described as: Physical Gold and Silber Buillon.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Optimum Financial Services?
Optimum Financial Services is owned through a holding company by Frank Brumfield. Its direct owner is Optimum Holdings, LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 9 February 2026
How does Optimum Financial Services get paid?
Optimum Financial Services is paid through a percentage of assets under management and hourly charges. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Optimum Financial Services registered with the SEC?
Yes, Optimum Financial Services has been registered with the SEC as an investment adviser since 22 February 1991. Its CRD number is 105878 and its SEC file number is 801-38310.
Source: Form ADV Part 1A, Item 1, filed 9 February 2026; IAPD firm record
How do I contact Optimum Financial Services?
Optimum Financial Services’ main office is at 1817 Crane Ridge Drive, Suite 200, Jackson, MS 39216-4902. Its phone number is 601-981-5900. Its website is ofspm.com.