Octo Capital provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 101–250 clients last fiscal year.
Octo Capital reports 136 clients. They include 76 high-net-worth individuals, 59 individual clients and 1 charitable organization. Of its assets, 98.3% ($162M across 481 accounts) are managed with discretion; $2.78M across 6 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 43% | 12% |
| High-net-worth individuals | 56% | 88% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 59 | $19.7M | 11.9% | $333K |
| High-net-worth individuals | 76 | $145M | 88.0% | $1.91M |
| Charitable organizations | Fewer than 5 | $144K | 0.1% | $144K |
| Total | 136 | $165M | 100% | — |
- Clients
- 59
- Regulatory AUM
- $19.7M
- AUM share
- 11.9%
- Avg. per client
- $333K
- Clients
- 76
- Regulatory AUM
- $145M
- AUM share
- 88.0%
- Avg. per client
- $1.91M
- Clients
- Fewer than 5
- Regulatory AUM
- $144K
- AUM share
- 0.1%
- Avg. per client
- $144K
Total
- Clients
- 136
- Regulatory AUM
- $165M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Octo Capital is paid through a percentage of assets under management and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure.
Daniel Shub owns 75% or more of Octo Capital. Daniel Shub is CEO. It has 1 employee.
Leadership
Daniel ShubChief Executive Officer/Chief Compliance Officer/Managing Member
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 1 employee
- 1 in advisory functions
- 1 state-registered rep
- 1 insurance agent
- Owns 75% or more of Octo Capital, LLC
Daniel Shub
Control person · since June 2013
Octo Capital’s regulatory assets grew from $141M (March 2025) to $165M (February 2026); clients were 136 in both filings and employees were 1 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| February 2026 | $165M | 136 | 1 | 1 |
| March 2025 | $141M | 136 | 1 | 1 |
Besides its headquarters, Octo Capital has 0 offices, with 1 listed address in Michigan.
Michigan · 1 listed address
- 31600 Telegraph Road, Suite 200, Bingham FarmsHQ
Contact and registration details
- Legal name
- Octo Capital, LLC
- Headquarters
- 31600 Telegraph Road, Suite 200, Bingham Farms, MI 48025
- Website
- octo-capital.com
- Phone
- 248-731-7729
- SEC file
- 801-131442
- Structure
- Michigan LLC
- Fiscal year end
- December
Octo Capital uses Charles Schwab ($141M) as custodian for its separately managed accounts. Octo Capital does not have custody of client assets.
- Charles SchwabCharles Schwab & Co, Inc · El Paso, TX · $141M100%
At year end, Octo Capital’s separately managed accounts were mostly in funds (98%).
What the accounts hold
- Funds98%
- Cash2%
How many clients does Octo Capital have?
Octo Capital has 136 clients and manages $165 million for them, as of February 2026. They include 76 high-net-worth individuals, 59 individual clients and 1 charitable organization.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 February 2026
What services does Octo Capital offer?
Octo Capital provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Octo Capital use?
Octo Capital’s separately managed account assets are held at Charles Schwab & Co, Inc (El Paso, TX), with $141M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 February 2026
How many financial advisors does Octo Capital have?
Octo Capital has 1 investment adviser representative registered with state securities authorities, out of 1 employees, and 1 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 1 employee is a licensed insurance agent.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Octo Capital invest in?
At the end of its last fiscal year, Octo Capital’s separately managed accounts held 98% registered funds (mutual funds, ETFs, BDCs) and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Octo Capital?
Octo Capital’s direct owner is Daniel Shub (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 2 February 2026
How does Octo Capital get paid?
Octo Capital is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Octo Capital?
Octo Capital’s main office is at 31600 Telegraph Road, Suite 200, Bingham Farms, MI 48025. Its phone number is 248-731-7729. Its website is octo-capital.com.