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O'Donnell Financial Services

Wealth managementRIA

San Rafael, CACRD 172520Updated

O'Donnell Financial Services is an investment adviser based in San Rafael, CA, registered with the SEC since 2017. It provides financial planning and investment management. Its clients include individual clients, high-net-worth individuals, and corporations and other businesses. Its regulatory assets under management total $427 million, as filed on 26 March 2026.

995
Clients
$427K
AUM per individual client
4
Advisory staff
3
Offices
1.25–1.85%
Annual fee

From Form ADV filed 26 March 2026SEC record

Services and clients

O'Donnell Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars. Financial planning was provided to 11–25 clients last fiscal year.

O'Donnell Financial Services reports 995 clients. They include 901 individual clients and 94 high-net-worth individuals. Of its assets, 96.2% ($411M across 969 accounts) are managed with discretion; $16.2M across 30 accounts are not. A wrap fee program the firm both sponsors and manages holds $854M. It advised 17 clients without assets under management last fiscal year.

Clients and assets by client type
Clients995 clients reported
Assets$427M
Share of clients and assets by client type
Client typeClientsAssets
Individuals (other than HNW)91%58%
High-net-worth individuals9%41%
Pension and profit-sharing plansFewer than 5<1%
Charitable organizationsFewer than 5<1%
Corporations and other businessesFewer than 5<1%

Client shares use reported counts. Client types without a reported count are excluded from that total.

Client breakdown and activity details
Individuals (other than HNW)
Clients
901
Regulatory AUM
$248M
AUM share
58.1%
Avg. per client
$275K
High-net-worth individuals
Clients
94
Regulatory AUM
$177M
AUM share
41.4%
Avg. per client
$1.88M
Pension and profit-sharing plans
Clients
Fewer than 5
Regulatory AUM
$692K
AUM share
0.2%
Avg. per client
—
Charitable organizations
Clients
Fewer than 5
Regulatory AUM
$98.9K
AUM share
0.0%
Avg. per client
—
Corporations and other businesses
Clients
Fewer than 5
Regulatory AUM
$1.42M
AUM share
0.3%
Avg. per client
—

Total

Clients
995
Regulatory AUM
$427M
AUM share
100%
Avg. per client
—
Clients outside the U.S.
0%
Clients advised without assets under management last fiscal year
17
Private funds advised
0
Financial planning clients last fiscal year
11–25

O'Donnell Financial Services fees and minimums

O'Donnell Financial Services charges 1.25%–1.85% a year for its Wrap Asset Management. The fee is billed in advance and is negotiable.

Who owns O'Donnell Financial Services

Gregory O'Donnell owns 75% or more of O'Donnell Financial Services. The leadership team of O'Donnell Financial Services includes Chief Compliance Officer Kimberly Kaselionis. It has 12 employees, 4 of them in advisory roles.

Leadership

Investment adviser representatives

6 representatives listed in the SEC register as of 9 October 2026.

Staff

  • 12 employees
  • 4 in advisory functions
  • 2 state-registered reps
  • 2 broker-dealer reps
  • 4 insurance agents
Ownership chain
O'Donnell Financial Services, LLC· the adviser
  • Gregory O'Donnell

    Control person · since January 2015

    Owns 75% or more of O'Donnell Financial Services, LLC

Growth and acquisitions

O'Donnell Financial Services’ regulatory assets grew 2.0× from $217M (April 2021) to $427M (March 2026); clients rose from 357 to 995 and employees from 8 to 12.

By annual filing
Measure
Figures from each annual filing
O'Donnell Financial Services figures from each annual Form ADV filing
FiledRegulatory AUMClientsEmployeesOffices
March 2026$427M995123
March 2025$343M91893
July 2024$323M56453
March 2023$258M86663
March 2022$302M84253
April 2021$217M35783

Offices and registration details

Besides its headquarters, O'Donnell Financial Services has 2 offices, with 3 listed addresses in California.

Listed office addresses in California
San RafaelSan JoseWalnut Creek

California · 3 listed addresses

  • 1101 Fifth Ave., Suite 150, San RafaelHQ
  • 1520 the Alameda, San Jose
  • 1535 North Main Street, Walnut Creek

Contact and registration details

Legal name
O'Donnell Financial Services, LLC
Headquarters
1101 Fifth Ave., Suite 150, San Rafael, CA 94901
SEC file
801-110717
Structure
California LLC
Fiscal year end
December

Custodians

O'Donnell Financial Services uses Charles Schwab ($380M) as custodian for its separately managed accounts. O'Donnell Financial Services has custody of $231M in client assets for 296 clients.

Reported separately managed account assets by custodian
$380M
named custodians
  • Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $380M100%

Investments and reported holdings

At year end, O'Donnell Financial Services’ separately managed accounts were mostly in stocks (78%) and bonds (10%).

What the accounts hold

Separately managed account assets by class, year end
  • Stocks78%
  • Funds6%
  • Bonds10%
    • Investment grade corporate bonds9%
    • U.S. government and agency bonds1%
  • Cash6%

Common questions

How many clients does O'Donnell Financial Services have?

O'Donnell Financial Services has 995 clients and manages $427 million for them, as of March 2026. They include 901 individual clients and 94 high-net-worth individuals.

Source: Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026

What services does O'Donnell Financial Services offer?

O'Donnell Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.

Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file

How much does O'Donnell Financial Services charge?

O'Donnell Financial Services charges 1.25%–1.85% a year for its Wrap Asset Management. The fee is billed in advance and is negotiable.

Source: FORM ADV 2A APP 1 - O'DONNELL FINANCIAL SERVICES WRAP PROGRAM, filed 26 March 2026

Which custodians does O'Donnell Financial Services use?

O'Donnell Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $380M. Only custodians holding at least a tenth of those assets are named.

Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026

How many financial advisors does O'Donnell Financial Services have?

O'Donnell Financial Services has 2 investment adviser representatives registered with state securities authorities, out of 12 employees, and 4 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.

Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file

What does O'Donnell Financial Services invest in?

At the end of its last fiscal year, O'Donnell Financial Services’ separately managed accounts held 78% exchange-traded equities, 9% investment grade corporate bonds, 6% pooled vehicles (private funds and similar), 6% cash and equivalents and 1% U.S. government and agency bonds.

Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file

Who owns O'Donnell Financial Services?

O'Donnell Financial Services’ direct owner is Gregory O'Donnell (75% or more).

Source: Form ADV Part 1A, Schedules A and B, filed 26 March 2026

How does O'Donnell Financial Services get paid?

O'Donnell Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.

Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file

Is O'Donnell Financial Services registered with the SEC?

Yes, O'Donnell Financial Services has been registered with the SEC as an investment adviser since 26 June 2017. Its CRD number is 172520 and its SEC file number is 801-110717.

Source: Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record

How do I contact O'Donnell Financial Services?

O'Donnell Financial Services’ main office is at 1101 Fifth Ave., Suite 150, San Rafael, CA 94901. Its phone number is 866-496-2300. Its website is odfigroup.com.

Source: Form ADV Part 1A, Item 1.F, filed 26 March 2026

Sources and methodology

  1. Form ADV Part 1A, amendment filed 26 March 2026. Items 1, 5, 9, 11 and Schedules A, B and D.
  2. FORM ADV 2A APP 1 - O'DONNELL FINANCIAL SERVICES WRAP PROGRAM, submitted 26 March 2026.
  3. SEC-filed document.
  4. IAPD firm record, CRD 172520.
  5. SEC registered adviser data, annual Form ADV amendments filed 29 April 2021 to 26 March 2026. Items 1.F and 5.
  6. SEC investment adviser representative register, as of 9 October 2026; loaded 10 October 2026.

Retrieved 15 October 2026. All are published by the SEC and may have been amended since. Disciplinary history is not yet shown here. The SEC publishes the complete record, including any disciplinary events, and it is the authoritative place to check one.

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