{"url":"https://nivawealth.com/firms/o-donnell-financial-services-172520","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/172520","regulatoryAum":427050449,"crd":"172520","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4603694","suffix":null,"lastName":"COPELAND","firstName":"TROY","middleName":"COLLINS"},{"crd":"6003290","suffix":null,"lastName":"LADD","firstName":"KYLE","middleName":"JORDAN"},{"crd":"1322510","suffix":null,"lastName":"NAKANO","firstName":"MICHAEL","middleName":"DEAN"},{"crd":"2802185","suffix":null,"lastName":"O'DONNELL","firstName":"GREGORY","middleName":"CHARLES"},{"crd":"6865276","suffix":null,"lastName":"ODonnell","firstName":"Spencer","middleName":"William"},{"crd":"8174526","suffix":null,"lastName":"Verdekal","firstName":"Beth","middleName":null}],"total":6,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-04-29","regulatoryAum":216628159,"clients":357,"employees":8,"offices":3},{"filedOn":"2022-03-08","regulatoryAum":302396301,"clients":842,"employees":5,"offices":3},{"filedOn":"2023-03-27","regulatoryAum":257656873,"clients":866,"employees":6,"offices":3},{"filedOn":"2024-07-22","regulatoryAum":322715157,"clients":564,"employees":5,"offices":3},{"filedOn":"2025-03-25","regulatoryAum":343062235,"clients":918,"employees":9,"offices":3},{"filedOn":"2026-03-26","regulatoryAum":427050449,"clients":995,"employees":12,"offices":3}],"secFileNumber":"801-110717","legalName":"O'Donnell Financial Services, LLC","displayName":"O'Donnell Financial Services","slug":"o-donnell-financial-services-172520","website":"https://odfigroup.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/o'donnell-financial/","founded":null,"organization":"California limited liability company","fiscalYearEnd":"December","headquarters":{"street":"1101 Fifth Ave., Suite 150","city":"San Rafael","state":"CA","stateName":"California","country":"United States","postalCode":"94901"},"tradeNames":[],"registration":{"secApproved":"26 June 2017","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":426973.48442211054,"staff":{"employees":12,"advisory":4,"brokerDealerReps":2,"insuranceAgents":4,"promoters":0},"aum":{"regulatory":427050449,"discretionary":410814381,"discretionaryAccounts":969,"nonDiscretionary":16236068,"nonDiscretionaryAccounts":30,"wrapProgram":854386361,"nonUsClientsPct":0,"nonAumClients":17},"clientTypes":[{"label":"Individuals (other than HNW)","clients":901,"regulatoryAum":248195104},{"label":"High-net-worth individuals","clients":94,"regulatoryAum":176643513},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":691551},{"label":"Charitable organizations","clients":null,"fewerThan5":true,"regulatoryAum":98880},{"label":"Corporations and other businesses","clients":null,"fewerThan5":true,"regulatoryAum":1421401}],"feePrograms":[{"role":"main","program":"Wrap Asset Management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027578","versionId":1027578,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-26","documentName":"FORM ADV 2A APP 1 - O'DONNELL FINANCIAL SERVICES WRAP PROGRAM","fee_rate_low":1.25,"fee_rate_high":1.85,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T09:59:26.027262+00:00","documents":[{"name":"FORM ADV 2A APP 1 - O'DONNELL FINANCIAL SERVICES WRAP PROGRAM","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027578","versionId":1027578,"submittedOn":"2026-03-26"},{"name":null,"status":"not_downloaded","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027577","versionId":1027577,"submittedOn":null}]},"custodians":[{"name":"Charles Schwab & Co., Inc.","shortName":"Charles Schwab","location":"Westlake, TX","smaAssets":380379750}],"custodyNote":"O'Donnell Financial Services has custody of $231M in client assets for 296 clients.","leadership":[{"name":"Kimberly Kaselionis","title":"Chief Compliance Officer","crd":"1348896"},{"name":"Gregory O'Donnell","title":"Managing Member & Investment Adviser","crd":"2802185"}],"ownership":[{"label":"Gregory O'Donnell","detail":"Managing member & investment adviser in the 75% or more ownership band and a control person, since January 2015."}],"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"California","offices":3,"addresses":[{"street":"1101 Fifth Ave., Suite 150","city":"San Rafael","headquarters":true},{"street":"1520 the Alameda","city":"San Jose"},{"street":"1535 North Main Street","city":"Walnut Creek"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"866-496-2300","stateRegisteredReps":2,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Educational seminars/workshops"],"financialPlanningClients":"11-25","assetMix":[{"label":"Exchange-traded equity securities","percent":78},{"label":"U.S. government/agency bonds","percent":1},{"label":"Investment grade corporate bonds","percent":9},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":6},{"label":"Cash and cash equivalents","percent":6}],"privateFunds":0},"sources":{"adv1FilingDate":"26 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/172520/PDF/172520.pdf","brochureDate":"26 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1027578","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does O'Donnell Financial Services have?","answer":"O'Donnell Financial Services has 995 clients and manages $427 million for them, as of March 2026. They include 901 individual clients and 94 high-net-worth individuals.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 26 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does O'Donnell Financial Services offer?","answer":"O'Donnell Financial Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, and educational seminars.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does O'Donnell Financial Services charge?","answer":"O'Donnell Financial Services charges 1.25%–1.85% a year for its Wrap Asset Management. The fee is billed in advance and is negotiable.","source":"FORM ADV 2A APP 1 - O'DONNELL FINANCIAL SERVICES WRAP PROGRAM, filed 26 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does O'Donnell Financial Services use?","answer":"O'Donnell Financial Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $380M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 26 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does O'Donnell Financial Services have?","answer":"O'Donnell Financial Services has 2 investment adviser representatives registered with state securities authorities, out of 12 employees, and 4 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does O'Donnell Financial Services invest in?","answer":"At the end of its last fiscal year, O'Donnell Financial Services’ separately managed accounts held 78% exchange-traded equities, 9% investment grade corporate bonds, 6% pooled vehicles (private funds and similar), 6% cash and equivalents and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns O'Donnell Financial Services?","answer":"O'Donnell Financial Services’ direct owner is Gregory O'Donnell (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 26 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does O'Donnell Financial Services get paid?","answer":"O'Donnell Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is O'Donnell Financial Services registered with the SEC?","answer":"Yes, O'Donnell Financial Services has been registered with the SEC as an investment adviser since 26 June 2017. Its CRD number is 172520 and its SEC file number is 801-110717.","source":"Form ADV Part 1A, Item 1, filed 26 March 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact O'Donnell Financial Services?","answer":"O'Donnell Financial Services’ main office is at 1101 Fifth Ave., Suite 150, San Rafael, CA 94901. Its phone number is 866-496-2300. Its website is odfigroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 26 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}