Novare Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting. Financial planning was provided to 26–50 clients last fiscal year.
Novare Capital Management reports 757 clients. They include 440 high-net-worth individuals and 317 individual clients. Of its assets, 99.8% ($1.91B across 2,071 accounts) are managed with discretion; $3.72M across 4 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 42% | 7% |
| High-net-worth individuals | 58% | 90% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | Fewer than 5 | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 317 | $127M | 6.6% | $401K |
| High-net-worth individuals | 440 | $1.73B | 90.4% | $3.94M |
| Pension and profit-sharing plans | Fewer than 5 | $5.07M | 0.3% | — |
| Charitable organizations | Fewer than 5 | $5.75M | 0.3% | — |
| Corporations and other businesses | Fewer than 5 | $46.8M | 2.4% | — |
| Total | 757 | $1.92B | 100% | — |
- Clients
- 317
- Regulatory AUM
- $127M
- AUM share
- 6.6%
- Avg. per client
- $401K
- Clients
- 440
- Regulatory AUM
- $1.73B
- AUM share
- 90.4%
- Avg. per client
- $3.94M
- Clients
- Fewer than 5
- Regulatory AUM
- $5.07M
- AUM share
- 0.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $5.75M
- AUM share
- 0.3%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $46.8M
- AUM share
- 2.4%
- Avg. per client
- —
Total
- Clients
- 757
- Regulatory AUM
- $1.92B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
Novare Capital Management charges 0.70%–1.00% a year for its Wealth management services. The whole portfolio is charged at the rate of its band. The fee is billed in advance.
| Asset band | Annual rate |
|---|---|
| $500K–$3M | 1.00% |
| $3M–$6M | 0.90% |
| $6M–$10M | 0.80% |
| $10M and above | 0.70% |
Fee details and sources
The Baymen Group, LLC owns 25% to 50% of Novare Capital Management and is in turn owned by Jane Roper (25–50%). The leadership team of Novare Capital Management includes Chief Operating Officer Margaret Norris and Chief Compliance Officer John Wilks. It has 23 employees, 18 of them in advisory roles.
Leadership
- Margaret NorrisChief Operating Officer
- John WilksManaging Director, Chief Compliance Officer, and Relationship Manager
- William BaynardCo-Founder, Relationship Manager, and Cheif Executive Officer
- Anne McPhailManaging Director and Relationship Manager
- Christopher PattonDirector and Relationship Manager
- Linda WaldenDirector and Relationship Manager
Investment adviser representatives
18 representatives listed in the SEC register as of 9 October 2026.
- Cameron Dean Amos
- James States Lee Baynard
- Charles Alexander Dann
- Andrew Edward Fisher
- James Russell Harlow
- Laura Lattimore Kido
- Nicholas Robert Lloyd
- Eric Richard Lockerman
- Parker Mayo
- Anne Jones McPhail
- John Michael Menser
- Christopher Todd Patton
- Jessica Proctor Rickert
- Brian Alton Rudisill
- John Victor Ryan
- Linda Lathan Walden
- John Whitfield Wilks
- Sophie Hanny Young
Staff
- 23 employees
- 18 in advisory functions
- 18 state-registered reps
- Owns 25% to 50% of Novare Capital Management
The Baymen Group, LLC
Control person · since December 1999
- Owns 25% to 50% of The Baymen Group, LLC
Jane Roper
since February 1999
- Owns 10% to 25% of Novare Capital Management
John Wilks
Control person · since January 2012
- Owns 5% to 10% of Novare Capital Management
William Baynard
Control person · since December 1999
- Owns 5% to 10% of Novare Capital Management
Anne McPhail
Control person · since January 2012
Novare Capital Management’s regulatory assets grew 1.6× from $1.22B (March 2021) to $1.92B (August 2026); clients rose from 581 to 757 and employees from 20 to 23. In 2017, Staton Financial Advisors joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| August 2026 | $1.92B | 757 | 23 | 1 |
| March 2025 | $1.72B | 728 | 23 | 1 |
| April 2024 | $1.51B | 749 | 22 | 1 |
| April 2023 | $1.32B | 695 | 22 | 1 |
| June 2022 | $1.41B | 649 | 20 | 1 |
| March 2021 | $1.22B | 581 | 20 | 1 |
Firms that joined
20171 joined
- Staton Financial AdvisorsNo filed AUM
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, Novare Capital Management has 0 offices, with 1 listed address in North Carolina.
North Carolina · 1 listed address
- 2825 South Boulevard, Suite 440, CharlotteHQ
Contact and registration details
- Legal name
- Novare Capital Management
- Headquarters
- 2825 South Boulevard, Suite 440, Charlotte, NC 28209
- Website
- novarecapital.com
- Phone
- 704-334-3698
- @novare-capital-management
- SEC file
- 801-61848
- Founded
- 1999
- Structure
- North Carolina LLC
- Fiscal year end
- December
Novare Capital Management uses Charles Schwab ($1.8B) as custodian for its separately managed accounts. Novare Capital Management has custody of $76.7M in client assets for 33 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.8B100%
At year end, Novare Capital Management’s separately managed accounts were mostly in stocks (73%) and bonds (22%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.41B across 210 positions; the largest are State Str SPDR S&P 500 ETF T (5.5%), Apple Inc. (4.6%) and iShares TR (4.3%).
What the accounts hold
- Stocks73%
- Funds3%
- Registered funds2%
- Pooled vehicles1%
- Bonds22%
- Investment grade corporate bonds19%
- High-yield corporate bonds2%
- State and local bonds1%
- Cash2%
Reported 13F holdings
- $1.41B
- Reported 13F value
- 210
- Positions
- 35.5%
- In the 10 largest
- +11.7%
- Value vs. prior quarter
- State Str SPDR S&P 500 ETF T · TR Unit5.5%
- Apple Inc.4.6%
- iShares TR · Core S&P500 ETF4.3%
- Alphabet Inc. · Cap Stk CL A3.7%
- Select Sector SPDR TR · ST Str Techn ETF3.5%
- Microsoft Corp.3.2%
- Nvidia Corporation3.0%
- Broadcom Inc.2.9%
- ETF Opportunities Trust · Applied Fina Val2.5%
- Amazon Com Inc.2.3%
Together, the ten largest are 35.5% of reported value.
How many clients does Novare Capital Management have?
Novare Capital Management has 757 clients and manages $1.92 billion for them, as of August 2026. They include 440 high-net-worth individuals and 317 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 24 August 2026
What services does Novare Capital Management offer?
Novare Capital Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Novare Capital Management charge?
Novare Capital Management charges 0.70%–1.00% a year for its Wealth management services. The whole portfolio is charged at the rate of its band. The fee is billed in advance.
Source: ADV 2A - NOVARE CAPITAL MANAGEMENT, LLC, filed 24 August 2026
Which custodians does Novare Capital Management use?
Novare Capital Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.8B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 24 August 2026
How many financial advisors does Novare Capital Management have?
Novare Capital Management has 18 investment adviser representatives registered with state securities authorities, out of 23 employees, and 18 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Novare Capital Management invest in?
At the end of its last fiscal year, Novare Capital Management’s separately managed accounts held 73% exchange-traded equities, 19% investment grade corporate bonds, 2% high-yield corporate bonds, 2% registered funds (mutual funds, ETFs, BDCs), 2% cash and equivalents, 1% state and local bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Novare Capital Management?
Novare Capital Management is owned through a holding company by Jane Roper. Its direct owners are William Baynard, the Baymen Group, LLC, John Wilks and Anne McPhail, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 24 August 2026
How does Novare Capital Management get paid?
Novare Capital Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Novare Capital Management registered with the SEC?
Yes, Novare Capital Management has been registered with the SEC as an investment adviser since 26 February 2003. Its CRD number is 117949 and its SEC file number is 801-61848.
Source: Form ADV Part 1A, Item 1, filed 24 August 2026; IAPD firm record
How do I contact Novare Capital Management?
Novare Capital Management’s main office is at 2825 South Boulevard, Suite 440, Charlotte, NC 28209. Its phone number is 704-334-3698. Its website is novarecapital.com.