North Star Advisory Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers. Financial planning was provided to 101–250 clients last fiscal year.
North Star Advisory Group reports 484 clients. They include 372 individual clients, 67 high-net-worth individuals, and 43 pension and profit-sharing plans. Of its assets, 87.9% ($254M across 444 accounts) are managed with discretion; $34.9M across 43 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 77% | 28% |
| High-net-worth individuals | 14% | 59% |
| Pension and profit-sharing plans | 9% | 12% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 372 | $81.7M | 28.3% | $220K |
| High-net-worth individuals | 67 | $172M | 59.4% | $2.56M |
| Pension and profit-sharing plans | 43 | $34.9M | 12.1% | $811K |
| Charitable organizations | Fewer than 5 | $357K | 0.1% | $357K |
| Corporations and other businesses | Fewer than 5 | $561K | 0.2% | $561K |
| Total | 484 | $289M | 100% | — |
- Clients
- 372
- Regulatory AUM
- $81.7M
- AUM share
- 28.3%
- Avg. per client
- $220K
- Clients
- 67
- Regulatory AUM
- $172M
- AUM share
- 59.4%
- Avg. per client
- $2.56M
- Clients
- 43
- Regulatory AUM
- $34.9M
- AUM share
- 12.1%
- Avg. per client
- $811K
- Clients
- Fewer than 5
- Regulatory AUM
- $357K
- AUM share
- 0.1%
- Avg. per client
- $357K
- Clients
- Fewer than 5
- Regulatory AUM
- $561K
- AUM share
- 0.2%
- Avg. per client
- $561K
Total
- Clients
- 484
- Regulatory AUM
- $289M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
North Star Advisory Group charges 1.00% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Advisory services to retirement plans
- Retirement plan advisory services are charged at no more than 0.90% of assets under management, unless billed at a flat hourly or total fee.
- Financial planning services
- Financial planning is charged at an hourly fee of $450, negotiable depending on the scope and complexity of the plan.
Mark Kangas owns 75% or more of North Star Advisory Group. The leadership team of North Star Advisory Group includes Chief Compliance Officer Mark Kangas. It has 7 employees, 5 of them in advisory roles.
Leadership
- Mark KangasManaging Member and Chief Compliance Officer
Investment adviser representatives
6 representatives listed in the SEC register as of 9 October 2026.
- Brian Mitchell Duffield
- Mark Kangas
- Erik Shannon Keister
- Forrest Duncan Kuchling
- Rachel M Smylie
- Nicholas Isaac Stern
Staff
- 7 employees
- 5 in advisory functions
- 5 state-registered reps
- 5 insurance agents
- Owns 75% or more of North Star Advisory Group, LLC
Mark Kangas
Control person · since February 2013
North Star Advisory Group’s regulatory assets grew 1.9× from $151M (June 2022) to $289M (March 2026); clients rose from 341 to 484 and employees from 5 to 7.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $289M | 484 | 7 | 1 |
| March 2025 | $227M | 450 | 6 | 1 |
| March 2024 | $183M | 422 | 6 | 1 |
| March 2023 | $152M | 390 | 6 | 1 |
| June 2022 | $151M | 341 | 5 | 1 |
Besides its headquarters, North Star Advisory Group has 0 offices, with 1 listed address in Ohio.
Ohio · 1 listed address
- 2000 Auburn Drive, Suite 415, BeachwoodHQ
Contact and registration details
- Legal name
- North Star Advisory Group, LLC
- Headquarters
- 2000 Auburn Drive, Suite 415, Beachwood, OH 44122
- Website
- nsag.com
- Phone
- 216-202-0202
- SEC file
- 801-123132
- Structure
- Ohio LLC
- Fiscal year end
- December
North Star Advisory Group uses Charles Schwab ($254M, 88%) and Matrix Trust ($34.9M, 12%) as custodians for its separately managed accounts. North Star Advisory Group does not have custody of client assets.
- Matrix TrustMatrix Trust Company · Denver, CO · $34.9M12%
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $254M88%
At year end, North Star Advisory Group’s separately managed accounts were mostly in funds (72%) and stocks (23%).
What the accounts hold
- Stocks23%
- Funds72%
- Bonds2%
- Cash3%
How many clients does North Star Advisory Group have?
North Star Advisory Group has 484 clients and manages $289 million for them, as of March 2026. They include 372 individual clients, 67 high-net-worth individuals, and 43 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 March 2026
What services does North Star Advisory Group offer?
North Star Advisory Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does North Star Advisory Group charge?
North Star Advisory Group charges 1.00% a year for its Portfolio Management Services. The fee is billed in advance and is negotiable.
Source: NORTH STAR ADVISORY GROUP, LLC FIRM BROCHURE (FORM ADV 2A+2BS) DTD 02-01-2026, filed 19 March 2026
Which custodians does North Star Advisory Group use?
North Star Advisory Group’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $254M and Matrix Trust Company (Denver, CO), with $34.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 March 2026
How many financial advisors does North Star Advisory Group have?
North Star Advisory Group has 5 investment adviser representatives registered with state securities authorities, out of 7 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 5 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does North Star Advisory Group invest in?
At the end of its last fiscal year, North Star Advisory Group’s separately managed accounts held 72% registered funds (mutual funds, ETFs, BDCs), 23% exchange-traded equities, 3% cash and equivalents and 2% investment grade corporate bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns North Star Advisory Group?
North Star Advisory Group’s direct owner is Mark Kangas (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 19 March 2026
How does North Star Advisory Group get paid?
North Star Advisory Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is North Star Advisory Group registered with the SEC?
Yes, North Star Advisory Group has been registered with the SEC as an investment adviser since 25 January 2022. Its CRD number is 171694 and its SEC file number is 801-123132.
Source: Form ADV Part 1A, Item 1, filed 19 March 2026; IAPD firm record
How do I contact North Star Advisory Group?
North Star Advisory Group’s main office is at 2000 Auburn Drive, Suite 415, Beachwood, OH 44122. Its phone number is 216-202-0202. Its website is nsag.com.