North Forty Two & Co. provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 51–100 clients last fiscal year.
North Forty Two & Co. reports 74 clients. They include 44 high-net-worth individuals and 30 individual clients. Of its assets, 100.0% ($168M across 263 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 41% | 3% |
| High-net-worth individuals | 59% | 97% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 30 | $5.17M | 3.1% | $172K |
| High-net-worth individuals | 44 | $163M | 96.9% | $3.7M |
| Total | 74 | $168M | 100% | $2.27M |
- Clients
- 30
- Regulatory AUM
- $5.17M
- AUM share
- 3.1%
- Avg. per client
- $172K
- Clients
- 44
- Regulatory AUM
- $163M
- AUM share
- 96.9%
- Avg. per client
- $3.7M
Total
- Clients
- 74
- Regulatory AUM
- $168M
- AUM share
- 100%
- Avg. per client
- $2.27M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
North Forty Two & Co. charges 0.65%–0.95% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable.
Fee details and sources
William Ross owns 75% or more of North Forty Two & Co.. The leadership team of North Forty Two & Co. includes President Whitney Dow and Chief Investment Officer William Ross. It has 2 employees, 1 of them in advisory roles.
Leadership
- Whitney DowPresident/Chief Compliance Officer
- William RossFounder/Principal/Chief Investment Officer
Investment adviser representatives
1 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 1 in advisory functions
- 1 state-registered rep
- Owns 75% or more of North Forty Two & Co.
William Ross
Control person · since October 1997
North Forty Two & Co.’s regulatory assets grew from $131M (March 2022) to $168M (March 2026); clients rose from 66 to 74 and employees were 2 in both filings. In 2024, Rain Capital Management ($379M in its last filing) joined it.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $168M | 74 | 2 | 2 |
| February 2025 | $160M | 74 | 2 | 2 |
| February 2024 | $143M | 74 | 2 | 2 |
| March 2023 | $129M | 72 | 2 | 2 |
| March 2022 | $131M | 66 | 2 | 2 |
Firms that joined
20241 joined
- Rain Capital ManagementLast filed AUM $379M
Firms whose SEC withdrawal reports a sale to this firm, and deals reported in the press. Teams that moved without selling a registered firm may not appear.
Besides its headquarters, North Forty Two & Co. has 1 office (1 private residence, listed without an address), with 1 listed address in Oregon.
Oregon · 1 listed address
- 525 3rd Street, Suite 200, Lake OswegoHQ
Contact and registration details
- Legal name
- North Forty Two & Co.
- Headquarters
- 525 3rd Street, Suite 200, Lake Oswego, OR 97034
- Website
- northfortytwo.com
- Phone
- 503-417-2970
- @10681252
- SEC file
- 801-122226
- Structure
- Oregon corporation
- Fiscal year end
- December
North Forty Two & Co. uses Charles Schwab ($168M) as custodian for its separately managed accounts. North Forty Two & Co. has custody of $111M in client assets for 63 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $168M100%
At year end, North Forty Two & Co.’s separately managed accounts were mostly in funds (55%) and stocks (22%). Its reported 13F holdings for the quarter ended 30 June 2026 total $118M across 104 positions; the largest are Bondbloxx ETF Trust (5.1%), Bondbloxx ETF Trust (4.1%) and J P Morgan Exchange Traded F (3.9%).
What the accounts hold
- Stocks22%
- Funds55%
- Bonds2%
- Cash21%
Reported 13F holdings
- $118M
- Reported 13F value
- 104
- Positions
- 36.1%
- In the 10 largest
- +8.9%
- Value vs. prior quarter
- Bondbloxx ETF Trust · Bloomberg Six MN5.1%
- Bondbloxx ETF Trust · Bloomberg One YR4.1%
- J P Morgan Exchange Traded F · Ultra Shrt ETF3.9%
- Schwab Strategic TR · Intl Eqty ETF3.8%
- Schwab Strategic TR · US Dividend EQ3.7%
- Vanguard World FD · Financials ETF3.7%
- Schwab Strategic TR · Int-trm U.s Tres3.5%
- Schwab Strategic TR · Emrg Mkteq ETF3.1%
- Schwab Strategic TR · US Aggregate B2.6%
- Goldman Sachs ETF TR · Acces Treasury2.6%
Together, the ten largest are 36.1% of reported value.
How many clients does North Forty Two & Co. have?
North Forty Two & Co. has 74 clients and manages $168 million for them, as of March 2026. They include 44 high-net-worth individuals and 30 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026
What services does North Forty Two & Co. offer?
North Forty Two & Co. provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does North Forty Two & Co. charge?
North Forty Two & Co. charges 0.65%–0.95% a year for its Investment Supervisory Services. The fee is billed in arrears and is negotiable.
Source: NORTH FORTY TWO & CO FIRM BROCHURE, filed 20 March 2026
Which custodians does North Forty Two & Co. use?
North Forty Two & Co.’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $168M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026
How many financial advisors does North Forty Two & Co. have?
North Forty Two & Co. has 1 investment adviser representative registered with state securities authorities, out of 2 employees, and 1 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does North Forty Two & Co. invest in?
At the end of its last fiscal year, North Forty Two & Co.’s separately managed accounts held 55% registered funds (mutual funds, ETFs, BDCs), 22% exchange-traded equities, 21% cash and equivalents and 2% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns North Forty Two & Co.?
North Forty Two & Co.’s direct owner is William Ross (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 20 March 2026
How does North Forty Two & Co. get paid?
North Forty Two & Co. is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact North Forty Two & Co.?
North Forty Two & Co.’s main office is at 525 3rd Street, Suite 200, Lake Oswego, OR 97034. Its phone number is 503-417-2970. Its website is northfortytwo.com.