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William Ross

Founder/Principal/Chief Investment Officer at North Forty Two & Co. in Lake Oswego, OR

Investment adviser registrationUpdated

William Ross is Founder/Principal/Chief Investment Officer of North Forty Two & Co., an investment adviser managing $168M, and works from its Lake Oswego, OR office. William Ross has been registered as an investment adviser representative through North Forty Two & Co. since 11 January 2011, has 15 years in the industry across 1 firm and has passed the Series 6, Series 63, Series 62 and Series 65.

15
Years in industry
15
Years at firm
1
Adviser firms
1
States registered

From the IAPD record, checked 22 October 2026SEC record

Career

William Ross has been Founder/Principal/Chief Investment Officer of North Forty Two & Co. since October 1997, is a control person of the firm and directly owns 75% or more of it. William Ross studied at Bates College.

North Forty Two & Co. is a Lake Oswego, OR firm with $168M under management, 74 clients and 1 adviser across 2 offices, as of its March 2026 filing.

Will Ross is Founder and Chief Investment Officer of North Forty Two & Co. He founded William Ross & Associates, since renamed North Forty Two & Co., in 1998, and has served as Chief Investment Officer since founding the firm. Before founding it, he worked for the mutual fund company Eaton Vance Corp.

  1. – present · 15 years
    Lake Oswego, OR · Adviser representative · Firm CRD 148417

Credentials and registrations

Investment adviser representative registrations

William Ross is registered as an investment adviser representative in Oregon, since January 2011.

  • OregonSince 11 January 2011

Examinations

Series 6517 July 1997
Name
Uniform Investment Adviser Law Examination
Series 629 June 1997
Name
Corporate Securities Limited Representative Examination
Series 6311 December 1991
Name
Uniform Securities Agent State Law Examination
Series 620 September 1991
Name
Investment Company Products/Variable Contracts Representative Examination

Key facts

Full name
William Lawrence Ross
CRD
2177428
Firm
North Forty Two & Co. · CRD 148417
Role
Founder/Principal/Chief Investment Officer
Office
525 3rd Street, Suite 200, Lake Oswego, OR 97034
Registration
Investment adviser registration
In the industry since
January 2011
Disciplinary history
Not yet shown here · SEC record

Common questions

Where does William Ross work?

William Ross has been Founder/Principal/Chief Investment Officer of North Forty Two & Co. since October 1997, and is a control person of the firm.

Source: Form ADV, Schedule A, filed 20 March 2026

Is William Ross a financial advisor?

Yes. William Ross has a current investment-adviser registration in Oregon, through North Forty Two & Co. since January 2011.

Source: IAPD individual record, checked 22 October 2026

How many years of experience does William Ross have?

William Ross has 15 years in the financial industry, since January 2011, across 1 adviser firm.

Source: IAPD individual record, checked 22 October 2026

What exams has William Ross passed?

William Ross has passed 4 licensing exams: the Series 6, Series 63, Series 62 and Series 65. The earliest, the Series 6, was passed in September 1991.

Source: IAPD individual record, checked 22 October 2026

Where is William Ross based?

William Ross’ registered office is in Lake Oswego, OR.

Source: IAPD individual record, checked 22 October 2026

Is William Ross registered with FINRA?

No. William Ross has no current broker registration.

Source: IAPD individual record, checked 22 October 2026

How can I verify William Ross’ record?

Search CRD 2177428 on the SEC’s adviser search (adviserinfo.sec.gov), which publishes William Ross’ full registration record.

Source: IAPD individual record, checked 22 October 2026

Leadership at North Forty Two & Co.

Sources

  1. IAPD individual record, CRD 2177428, checked 22 October 2026. Registration status, employment history and examinations.
  2. Form ADV Part 1A, Schedules A and B of North Forty Two & Co., filed 20 March 2026. Title, control and ownership bands.
  3. North Forty Two & Co. team page. Biography, education, credentials, awards.