North Bay Wealth Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 26–50 clients last fiscal year.
North Bay Wealth Management reports 138 clients. They include 104 individual clients, 29 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 93.5% ($100M across 335 accounts) are managed with discretion; $7.02M across 5 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 75% | 38% |
| High-net-worth individuals | 21% | 55% |
| Pension and profit-sharing plans | 4% | 7% |
| Corporations and other businesses | 0% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 104 | $41.2M | 38.3% | $396K |
| High-net-worth individuals | 29 | $58.6M | 54.6% | $2.02M |
| Pension and profit-sharing plans | 5 | $7.02M | 6.5% | $1.4M |
| Corporations and other businesses | Fewer than 5 | $576K | 0.5% | — |
| Total | 138 | $107M | 100% | — |
- Clients
- 104
- Regulatory AUM
- $41.2M
- AUM share
- 38.3%
- Avg. per client
- $396K
- Clients
- 29
- Regulatory AUM
- $58.6M
- AUM share
- 54.6%
- Avg. per client
- $2.02M
- Clients
- 5
- Regulatory AUM
- $7.02M
- AUM share
- 6.5%
- Avg. per client
- $1.4M
- Clients
- Fewer than 5
- Regulatory AUM
- $576K
- AUM share
- 0.5%
- Avg. per client
- —
Total
- Clients
- 138
- Regulatory AUM
- $107M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
North Bay Wealth Management charges 0.80%–1.25% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
| Asset band | Annual rate |
|---|---|
| $0–$2M | 1.25% |
| $2M–$6M | 1.00% |
| $6M–$10M | 0.90% |
| $10M and above | 0.80% |
Fee details and sources
Peter Tennyson owns 75% or more of North Bay Wealth Management. The leadership team of North Bay Wealth Management includes Chief Compliance Officer Peter Tennyson. It has 2 employees.
Leadership
Peter TennysonOwner, Chief Compliance Officer
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of North Bay Wealth Management
Peter Tennyson
Control person · since September 2016
North Bay Wealth Management’s regulatory assets grew from $102M (July 2025) to $107M (March 2026); clients were 138 in both filings and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $107M | 138 | 2 | 1 |
| July 2025 | $102M | 138 | 2 | 1 |
Besides its headquarters, North Bay Wealth Management has 0 offices, with 1 listed address in California.
California · 1 listed address
- 140 2nd Street, Suite 310, PetalumaHQ
Contact and registration details
- Legal name
- North Bay Wealth Management
- Headquarters
- 140 2nd Street, Suite 310, Petaluma, CA 94952
- Website
- northbaywealth.com
- Phone
- 707-971-7069
- SEC file
- 801-132750
- Structure
- California corporation
- Fiscal year end
- December
North Bay Wealth Management uses Charles Schwab ($96.9M) as custodian for its separately managed accounts. North Bay Wealth Management has custody of $21.2M in client assets for 50 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $96.9M100%
At year end, North Bay Wealth Management’s separately managed accounts were mostly in funds (86%).
What the accounts hold
- Stocks6%
- Funds86%
- Bonds3%
- Cash5%
How many clients does North Bay Wealth Management have?
North Bay Wealth Management has 138 clients and manages $107 million for them, as of March 2026. They include 104 individual clients, 29 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 2 March 2026
What services does North Bay Wealth Management offer?
North Bay Wealth Management provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does North Bay Wealth Management charge?
North Bay Wealth Management charges 0.80%–1.25% a year for its Asset Management. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and requires an account of at least $1,000,000.
Source: ADV PART 2A AND 2B NORTH BAY WEALTH MANAGEMENT, filed 2 March 2026
Which custodians does North Bay Wealth Management use?
North Bay Wealth Management’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $96.9M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 2 March 2026
How many financial advisors does North Bay Wealth Management have?
North Bay Wealth Management has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does North Bay Wealth Management invest in?
At the end of its last fiscal year, North Bay Wealth Management’s separately managed accounts held 86% registered funds (mutual funds, ETFs, BDCs), 6% exchange-traded equities, 5% cash and equivalents and 3% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does North Bay Wealth Management have a minimum investment?
Yes, North Bay Wealth Management’s minimum account size for its Asset Management is $1M.
Source: ADV PART 2A AND 2B NORTH BAY WEALTH MANAGEMENT, filed 2 March 2026
Who owns North Bay Wealth Management?
North Bay Wealth Management’s direct owner is Peter Tennyson (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 2 March 2026
How does North Bay Wealth Management get paid?
North Bay Wealth Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact North Bay Wealth Management?
North Bay Wealth Management’s main office is at 140 2nd Street, Suite 310, Petaluma, CA 94952. Its phone number is 707-971-7069. Its website is northbaywealth.com.