Norris Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, and insurance.
Norris Financial Group reports 403 clients. They include 284 individual clients, 78 high-net-worth individuals, and 35 pension and profit-sharing plans. Of its assets, 99.9% ($353M across 888 accounts) are managed with discretion; $275K across 6 accounts are not. A wrap fee program the firm both sponsors and manages holds $353M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 70% | 21% |
| High-net-worth individuals | 19% | 71% |
| Pension and profit-sharing plans | 9% | 5% |
| Charitable organizations | Fewer than 5 | <1% |
| Corporations and other businesses | 1% | 2% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 284 | $74.1M | 21.0% | $261K |
| High-net-worth individuals | 78 | $252M | 71.5% | $3.23M |
| Pension and profit-sharing plans | 35 | $19.4M | 5.5% | $554K |
| Charitable organizations | Fewer than 5 | $635K | 0.2% | — |
| Corporations and other businesses | 6 | $6.59M | 1.9% | $1.1M |
| Total | 403 | $353M | 100% | — |
- Clients
- 284
- Regulatory AUM
- $74.1M
- AUM share
- 21.0%
- Avg. per client
- $261K
- Clients
- 78
- Regulatory AUM
- $252M
- AUM share
- 71.5%
- Avg. per client
- $3.23M
- Clients
- 35
- Regulatory AUM
- $19.4M
- AUM share
- 5.5%
- Avg. per client
- $554K
- Clients
- Fewer than 5
- Regulatory AUM
- $635K
- AUM share
- 0.2%
- Avg. per client
- —
- Clients
- 6
- Regulatory AUM
- $6.59M
- AUM share
- 1.9%
- Avg. per client
- $1.1M
Total
- Clients
- 403
- Regulatory AUM
- $353M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Norris Financial Group charges 1.00%–1.50% for its Advisor Managed Portfolios Program. The brochure does not state whether the rate is annual. The fee is billed in advance. The brochure also prices 4 other services, listed under fee details.
Fee details and sources
Other fees
- Consulting Services
- Consulting is billed at $200 per hour and invoiced monthly.
- Financial Planning and Asset Allocation
- Initial and annual planning fees generally range between $1,200 and $2,000, payable quarterly in advance; hourly work is $200 per hour.
- Investment Policy Statement
- Preparation of an Investment Policy Statement and asset allocation recommendation has a $350 minimum fee, with extra time at up to $200 per hour.
- Participant Retirement Plan Advice
- For individuals, a $350 initial fee plus $100 to $500 per report by frequency, with a maximum annualized fee of $1,200.
Terry L. Norris Financial Services, Corp. owns 75% or more of Norris Financial Group and is in turn owned by Terry Norris (75% or more). The leadership team of Norris Financial Group includes Chief Compliance Officer Terry Norris. It has 6 employees, 3 of them in advisory roles.
Staff
- 6 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 broker-dealer reps
- 4 insurance agents
- Owns 75% or more of Norris Financial Group, LLC
Terry L. Norris Financial Services, Corp.
Control person · since December 1999
- Owns 75% or more of Terry L. Norris Financial Services, Corp.
Terry Norris
Control person · since March 1997
Norris Financial Group’s regulatory assets grew 2.2× from $162M (March 2021) to $353M (March 2026); clients fell from 575 to 403 and employees rose from 4 to 6.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $353M | 403 | 6 | 1 |
| Mar 2025March 2025 | $252M | 533 | 6 | 1 |
| Apr 2024April 2024 | $196M | 466 | 6 | 1 |
| Jul 2023July 2023 | $165M | 359 | 4 | 1 |
| Mar 2022March 2022 | $189M | 355 | 4 | 1 |
| Mar 2021March 2021 | $162M | 575 | 4 | 1 |
Besides its headquarters, Norris Financial Group has 0 offices, with 1 listed address in 1 state.
South Carolina · 1 listed address
- 605 N. Main Street, GreenvilleHQ
Contact and registration details
- Legal name
- Norris Financial Group, LLC
- Headquarters
- 605 N. Main Street, Greenville, SC 29601
- Website
- norrisfinancialgroup.com
- Phone
- 864-235-6408
- @norris-financial-group
- SEC file
- 801-112958
- Founded
- 1999
- Structure
- South Carolina LLC
- Fiscal year end
- December
Norris Financial Group’s named custodian for separately managed accounts is Pershing ($353M). Norris Financial Group has custody of $12.4M for 2 clients.
- PershingPershing LLC · Jersey City, NJ · $353M100%
At year end, Norris Financial Group’s separately managed accounts were mostly in funds (65%) and stocks (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $251M across 82 positions; the largest are State Str SPDR S&P 500 ETF T (12.5%), Invesco Qqq TR (5.2%) and ETFS Gold TR (5.0%).
What the accounts hold
- Stocks32%
- Funds65%
- Cash2%
- Other1%
- Real estate1%
How many clients does Norris Financial Group have?
Norris Financial Group has 403 clients and manages $353 million for them, as of March 2026. They include 284 individual clients, 78 high-net-worth individuals, and 35 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 19 March 2026
What services does Norris Financial Group offer?
Norris Financial Group provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, education planning, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Norris Financial Group charge?
Norris Financial Group charges 1.00%–1.50% for its Advisor Managed Portfolios Program. The brochure does not state whether the rate is annual. The fee is billed in advance.
Which custodians does Norris Financial Group use?
Norris Financial Group’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $353M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 19 March 2026
How many financial advisors does Norris Financial Group have?
Norris Financial Group has 3 investment adviser representatives registered with state securities authorities, out of 6 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Norris Financial Group invest in?
At the end of its last fiscal year, Norris Financial Group’s separately managed accounts held 65% registered funds (mutual funds, ETFs, BDCs), 32% exchange-traded equities, 2% cash and equivalents and 1% other. The 1% other category is described as: Real Estate.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Norris Financial Group?
Norris Financial Group is owned through a holding company by Terry Norris. Its direct owner is Terry L. Norris Financial Services, Corp. (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 19 March 2026
How does Norris Financial Group get paid?
Norris Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Norris Financial Group?
Norris Financial Group’s main office is at 605 N. Main Street, Greenville, SC 29601. Its phone number is 864-235-6408. Its website is norrisfinancialgroup.com.