Nicholas Hoffman & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers. The firm advises 1 private fund.
Nicholas Hoffman & Company reports 409 clients. They include 285 high-net-worth individuals, 114 individual clients and 9 charitable organizations. Of its assets, 79.9% ($6.6B across 1,642 accounts) are managed with discretion; $1.66B across 591 accounts are not. Of its clients, 1% are outside the U.S.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 28% | <1% |
| High-net-worth individuals | 70% | 94% |
| Pooled investment vehicles | <1% | <1% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| Charitable organizations | 2% | 5% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 114 | $49M | 0.6% | $430K |
| High-net-worth individuals | 285 | $7.77B | 94.1% | $27.3M |
| Pooled investment vehicles | 1 | $25M | 0.3% | $25M |
| Pension and profit-sharing plans | Fewer than 5 | $3.47M | 0.0% | — |
| Charitable organizations | 9 | $410M | 5.0% | $45.6M |
| Total | 409 | $8.26B | 100% | — |
- Clients
- 114
- Regulatory AUM
- $49M
- AUM share
- 0.6%
- Avg. per client
- $430K
- Clients
- 285
- Regulatory AUM
- $7.77B
- AUM share
- 94.1%
- Avg. per client
- $27.3M
- Clients
- 1
- Regulatory AUM
- $25M
- AUM share
- 0.3%
- Avg. per client
- $25M
- Clients
- Fewer than 5
- Regulatory AUM
- $3.47M
- AUM share
- 0.0%
- Avg. per client
- —
- Clients
- 9
- Regulatory AUM
- $410M
- AUM share
- 5.0%
- Avg. per client
- $45.6M
Total
- Clients
- 409
- Regulatory AUM
- $8.26B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 1%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 0
Nicholas Hoffman & Company charges 0.30%–1.25% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$1M | 1.25% |
| $1M–$3M | 1.00% |
| $3M–$5M | 0.75% |
| $5M–$10M | 0.50% |
| $10M–$20M | 0.40% |
| $20M and above | 0.30% |
Fee details and sources
Other fees
- Family Office Services
- Family office services are individually negotiated and typically included in the portfolio management fee; third-party provider fees are extra.
- Financial Planning
- Separately charged financial planning is negotiated at engagement and normally a fixed fee; otherwise it is part of portfolio management.
Nicholas Hoffman owns 50% to 75% of Nicholas Hoffman & Company. The leadership team of Nicholas Hoffman & Company includes Chief Operating Officer Richard Rushton. It has 25 employees, 15 of them in advisory roles.
Leadership
Richard RushtonChief Compliance Officer, Chief Operating Officer- Nicholas HoffmanManaging Member
Investment adviser representatives
13 representatives listed in the SEC register as of 9 October 2026.
- Carey Stallings Blakley
- Jeffrey Scott Buck
- Lloyd Bertrand Flood
- Alexander Carl Gambrell
- Aaron Frederick Jeffries
- Cole William Kliphouse
- Gary Bradford Martin
- Eleanor Diane Quarles
- Brian Camilo Quintana Guzman
- Nirvanna Silva Novelo
- Cameron Ross Simonds
- Russell Eugene Wood
Staff
- 25 employees
- 15 in advisory functions
- 13 state-registered reps
- Owns 50% to 75% of Nicholas Hoffman & Company, LLC
Nicholas Hoffman
Control person · since August 2007
- Owns 10% to 25% of Nicholas Hoffman & Company, LLC
Nicholas John Hoffman Trust
Control person · since January 2016
Elizabeth Hoffman
Trustee · since January 2016
Nicholas Hoffman & Company’s regulatory assets grew 6.0× from $1.38B (February 2021) to $8.26B (July 2026); clients rose from 317 to 409 and employees from 16 to 25.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $8.26B | 409 | 25 | 3 |
| March 2025 | $7.16B | 394 | 23 | 3 |
| April 2024 | $6.68B | 386 | 23 | 2 |
| April 2023 | $5.47B | 368 | 20 | 2 |
| July 2022 | $5.57B | 359 | 19 | 1 |
| February 2021 | $1.38B | 317 | 16 | 1 |
Besides its headquarters, Nicholas Hoffman & Company has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Georgia.
Georgia · 2 listed addresses
- Two Midtown Plaza, 1349 West Peachtree Street St. NW, Suite 1050, AtlantaHQ
- 1355 Peachree Street, Atlanta
Contact and registration details
- Legal name
- Nicholas Hoffman & Company, LLC
- Headquarters
- Two Midtown Plaza, 1349 West Peachtree Street St. NW, Suite 1050, Atlanta, GA 30309-2929
- Website
- nhoffmanandco.com
- Phone
- 404-815-5050
- @nicholas-hoffman-&-company
- SEC file
- 801-68306
- Structure
- Georgia LLC
- Fiscal year end
- December
Nicholas Hoffman & Company uses Charles Schwab ($6.44B) as custodian for its separately managed accounts. Nicholas Hoffman & Company has custody of $4.64B in client assets for 279 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $6.44B100%
At year end, Nicholas Hoffman & Company’s separately managed accounts were mostly in funds (69%) and bonds (15%). Its reported 13F holdings for the quarter ended 30 June 2026 total $4.74B across 344 positions; the largest are Vanguard S&P 500 ETF (20.3%), Vanguard FTSE Developed Markets ETF (19.6%) and Berkshire Hathaway Inc. Del CL B New (8.4%).
What the accounts hold
- Stocks13%
- Funds69%
- Registered funds48%
- Pooled vehicles21%
- Bonds15%
- State and local bonds10%
- U.S. government and agency bonds4%
- Investment grade corporate bonds1%
- Cash2%
- Other1%
- Investments in non-tradable assets such as inter-family loans, personal investment properties, and individual private companies1%
Reported 13F holdings
- $4.74B
- Reported 13F value
- 344
- Positions
- 79.2%
- In the 10 largest
- +9.3%
- Value vs. prior quarter
- Vanguard S&P 500 ETFETF20.3%
- Vanguard FTSE Developed Markets ETFETF19.6%
- Berkshire Hathaway Inc. Del CL B New8.4%
- Vanguard FTSE Emerging Markets ETFETF8.4%
- Vanguard Mid-cap ETFETF8.1%
- Vanguard Small-cap ETFETF4.9%
- Vanguard Dividend Appreciation ETFETF3.8%
- Vanguard 0-3 Month Treasury Bill ETFETF2.3%
- Vanguard Total Stock Market ETFETF1.8%
- Alphabet Inc. Cap Stk CL C1.8%
Together, the ten largest are 79.2% of reported value.
How many clients does Nicholas Hoffman & Company have?
Nicholas Hoffman & Company has 409 clients and manages $8.26 billion for them, as of July 2026. They include 285 high-net-worth individuals, 114 individual clients and 9 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 10 July 2026
What services does Nicholas Hoffman & Company offer?
Nicholas Hoffman & Company provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, portfolio management for institutions, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Nicholas Hoffman & Company charge?
Nicholas Hoffman & Company charges 0.30%–1.25% a year for its Portfolio Management Fees. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Source: NICHOLAS HOFFMAN & COMPANY BROCHURE, filed 10 July 2026
Which custodians does Nicholas Hoffman & Company use?
Nicholas Hoffman & Company’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $6.44B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 10 July 2026
How many financial advisors does Nicholas Hoffman & Company have?
Nicholas Hoffman & Company has 13 investment adviser representatives registered with state securities authorities, out of 25 employees, and 15 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Nicholas Hoffman & Company invest in?
At the end of its last fiscal year, Nicholas Hoffman & Company’s separately managed accounts held 48% registered funds (mutual funds, ETFs, BDCs), 21% pooled vehicles (private funds and similar), 13% exchange-traded equities, 10% state and local bonds, 4% U.S. government and agency bonds, 2% cash and equivalents, 1% investment grade corporate bonds and 1% other. The 1% other category is described as: Investments in Non-Tradable Assets Such As Inter-Family Loans, Personal Investment Properties, and Individual Private Companies. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Nicholas Hoffman & Company?
Nicholas Hoffman & Company’s direct owners are Nicholas Hoffman (50% to 75%) and Nicholas John Hoffman Trust (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 10 July 2026
How does Nicholas Hoffman & Company get paid?
Nicholas Hoffman & Company is paid through a percentage of assets under management, fixed fees and performance-based fees. Its Form ADV lists no commissions among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Nicholas Hoffman & Company registered with the SEC?
Yes, Nicholas Hoffman & Company has been registered with the SEC as an investment adviser since 14 September 2007. Its CRD number is 144516 and its SEC file number is 801-68306.
Source: Form ADV Part 1A, Item 1, filed 10 July 2026; IAPD firm record
How do I contact Nicholas Hoffman & Company?
Nicholas Hoffman & Company’s main office is at Two Midtown Plaza, 1349 West Peachtree Street St. NW, Suite 1050, Atlanta, GA 30309-2929. Its phone number is 404-815-5050. Its website is nhoffmanandco.com.