McDonald Financial Services provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 26–50 clients last fiscal year.
McDonald Financial Services reports 721 clients. They include 417 individual clients, 223 high-net-worth individuals, and 65 pension and profit-sharing plans. Of its assets, 63.3% ($281M across 943 accounts) are managed with discretion; $163M across 79 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 58% | 16% |
| High-net-worth individuals | 31% | 45% |
| Pension and profit-sharing plans | 9% | 37% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 2% | 2% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 417 | $69.3M | 15.6% | $166K |
| High-net-worth individuals | 223 | $199M | 44.9% | $894K |
| Pension and profit-sharing plans | 65 | $163M | 36.7% | $2.51M |
| Charitable organizations | 5 | $2.69M | 0.6% | $538K |
| Corporations and other businesses | 11 | $9.29M | 2.1% | $844K |
| Total | 721 | $444M | 100% | $615K |
- Clients
- 417
- Regulatory AUM
- $69.3M
- AUM share
- 15.6%
- Avg. per client
- $166K
- Clients
- 223
- Regulatory AUM
- $199M
- AUM share
- 44.9%
- Avg. per client
- $894K
- Clients
- 65
- Regulatory AUM
- $163M
- AUM share
- 36.7%
- Avg. per client
- $2.51M
- Clients
- 5
- Regulatory AUM
- $2.69M
- AUM share
- 0.6%
- Avg. per client
- $538K
- Clients
- 11
- Regulatory AUM
- $9.29M
- AUM share
- 2.1%
- Avg. per client
- $844K
Total
- Clients
- 721
- Regulatory AUM
- $444M
- AUM share
- 100%
- Avg. per client
- $615K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 26–50
McDonald Financial Services charges 1.00%–2.00% a year for its Asset Management. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning
- Financial planning is a fixed fee of $500 to $5,000 depending on complexity, agreed before payment is due.
- Hourly Consulting
- Hourly consulting is generally $200 to $400 an hour, billed as a fixed fee on expected hours; may exceed $400.
Carl McDonald owns 50% to 75% of McDonald Financial Services. The leadership team of McDonald Financial Services includes President Carl McDonald and Chief Operating Officer Michael Barranco. It has 8 employees, 6 of them in advisory roles.
Staff
- 8 employees
- 6 in advisory functions
- 6 state-registered reps
- 5 broker-dealer reps
- 6 insurance agents
- 1 soliciting firm
- Owns 50% to 75% of McDonald Financial Services, LLC
Carl McDonald
Control person · since February 2016
- Owns 50% to 75% of McDonald Financial Services, LLC
Michael Barranco
Control person · since June 2020
McDonald Financial Services’ regulatory assets grew 1.7× from $268M (June 2021) to $444M (March 2026); clients rose from 638 to 721 and employees fell from 12 to 8.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $444M | 721 | 8 | 3 |
| Mar 2025March 2025 | $580M | 706 | 8 | 3 |
| Mar 2024March 2024 | $462M | 707 | 8 | 3 |
| Mar 2023March 2023 | $396M | 855 | 8 | 3 |
| Mar 2022March 2022 | $203M | 785 | 8 | 3 |
| Jun 2021June 2021 | $268M | 638 | 12 | 3 |
Besides its headquarters, McDonald Financial Services has 2 offices, with 3 listed addresses in 1 state.
Alabama · 3 listed addresses
- 350 Leavell Circle, MontgomeryHQ
- 1820 East University Drive, Auburn
- 2462 Montgomery Highway, Dothan
Contact and registration details
- Legal name
- McDonald Financial Services, LLC
- Headquarters
- 350 Leavell Circle, Montgomery, AL 36117
- Website
- invistaadvisors.com
- Phone
- 334-387-0094
- SEC file
- 801-107431
- Structure
- Alabama LLC
- Fiscal year end
- December
McDonald Financial Services’ named custodian for separately managed accounts is LPL Financial ($303M). McDonald Financial Services does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Boston, MA · $303M100%
At year end, McDonald Financial Services’ separately managed accounts were mostly in funds (78%) and stocks (16%).
What the accounts hold
- Stocks16%
- Funds78%
- Registered funds77%
- Pooled vehicles1%
- Bonds3%
- U.S. government and agency bonds1%
- Investment grade corporate bonds1%
- High-yield corporate bonds1%
- Cash3%
How many clients does McDonald Financial Services have?
McDonald Financial Services has 721 clients and manages $444 million for them, as of March 2026. They include 417 individual clients, 223 high-net-worth individuals, and 65 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does McDonald Financial Services offer?
McDonald Financial Services provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does McDonald Financial Services charge?
McDonald Financial Services charges 1.00%–2.00% a year for its Asset Management. The fee is billed in advance and is negotiable.
Source: ADV 2A - FIRM DISCLOSURE BROCHURE, filed 31 March 2026
Which custodians does McDonald Financial Services use?
McDonald Financial Services’ separately managed account assets are held at LPL Financial LLC (Boston, MA), with $303M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does McDonald Financial Services have?
McDonald Financial Services has 6 investment adviser representatives registered with state securities authorities, out of 8 employees, and 6 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does McDonald Financial Services invest in?
At the end of its last fiscal year, McDonald Financial Services’ separately managed accounts held 77% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 3% cash and equivalents, 1% U.S. government and agency bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns McDonald Financial Services?
McDonald Financial Services’ direct owners are Carl McDonald (50% to 75%) and Michael Barranco (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does McDonald Financial Services get paid?
McDonald Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact McDonald Financial Services?
McDonald Financial Services’ main office is at 350 Leavell Circle, Montgomery, AL 36117. Its phone number is 334-387-0094. Its website is invistaadvisors.com.