{"url":"https://nivawealth.com/firms/mcdonald-financial-services-282899","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/282899","regulatoryAum":443547941,"crd":"282899","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"4825738","suffix":null,"lastName":"BARRANCO","firstName":"MICHAEL","middleName":"JAMES"},{"crd":"6358281","suffix":null,"lastName":"BARRANCO","firstName":"MICHAEL","middleName":"AUSTIN"},{"crd":"4558422","suffix":null,"lastName":"CHASTAIN","firstName":"DONALD","middleName":"G."},{"crd":"7774038","suffix":null,"lastName":"Conoly","firstName":"David","middleName":"Chadwick"},{"crd":"5724349","suffix":null,"lastName":"FREE","firstName":"LISA","middleName":"MARIE"},{"crd":"7761037","suffix":null,"lastName":"Hemard","firstName":"Jessica","middleName":"Miles"},{"crd":"1968938","suffix":"JR","lastName":"MCDONALD","firstName":"CARL","middleName":"BRANDT"},{"crd":"2369000","suffix":null,"lastName":"SMITH","firstName":"MARY","middleName":"KATHRYN"}],"total":8,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-06-21","regulatoryAum":268030000,"clients":638,"employees":12,"offices":3},{"filedOn":"2022-03-21","regulatoryAum":203300000,"clients":785,"employees":8,"offices":3},{"filedOn":"2023-03-24","regulatoryAum":396105604,"clients":855,"employees":8,"offices":3},{"filedOn":"2024-03-29","regulatoryAum":462356039,"clients":707,"employees":8,"offices":3},{"filedOn":"2025-03-31","regulatoryAum":580106131,"clients":706,"employees":8,"offices":3},{"filedOn":"2026-03-31","regulatoryAum":443547941,"clients":721,"employees":8,"offices":3}],"secFileNumber":"801-107431","legalName":"McDonald Financial Services, LLC","displayName":"McDonald Financial Services","slug":"mcdonald-financial-services-282899","website":"https://invistaadvisors.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"founded":null,"organization":"Alabama limited liability company","fiscalYearEnd":"December","headquarters":{"street":"350 Leavell Circle","city":"Montgomery","state":"AL","stateName":"Alabama","country":"United States","postalCode":"36117"},"tradeNames":[],"registration":{"secApproved":"18 March 2016","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":419666.8609375,"staff":{"employees":8,"advisory":6,"brokerDealerReps":5,"insuranceAgents":6,"promoters":1},"aum":{"regulatory":443547941,"discretionary":280563326,"discretionaryAccounts":943,"nonDiscretionary":162984615,"nonDiscretionaryAccounts":79,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":0},"clientTypes":[{"label":"Individuals (other than HNW)","clients":417,"regulatoryAum":69321506},{"label":"High-net-worth individuals","clients":223,"regulatoryAum":199265285},{"label":"Pension and profit-sharing plans","clients":65,"regulatoryAum":162984615},{"label":"Charitable organizations","clients":5,"regulatoryAum":2688054},{"label":"Corporations and other businesses","clients":11,"regulatoryAum":9288481}],"feePrograms":[{"role":"main","program":"Asset Management","feeBasis":"range","fee_tiers":null,"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038948","versionId":1038948,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-31","documentName":"ADV 2A - FIRM DISCLOSURE BROCHURE","fee_rate_low":1,"fee_rate_high":2,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":null,"fee_minimum_annual":null},{"role":"other","program":"Financial Planning","summary":"Financial planning is a fixed fee of $500 to $5,000 depending on complexity, agreed before payment is due.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038948","versionId":1038948,"submittedOn":"2026-03-31","documentName":"ADV 2A - FIRM DISCLOSURE BROCHURE"},{"role":"other","program":"Hourly Consulting","summary":"Hourly consulting is generally $200 to $400 an hour, billed as a fixed fee on expected hours; may exceed $400.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038948","versionId":1038948,"submittedOn":"2026-03-31","documentName":"ADV 2A - FIRM DISCLOSURE BROCHURE"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T07:17:04.019022+00:00","documents":[{"name":"ADV 2A - FIRM DISCLOSURE BROCHURE","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038948","versionId":1038948,"submittedOn":"2026-03-31"}]},"custodians":[{"name":"LPL Financial LLC","shortName":"LPL Financial","location":"Boston, MA","smaAssets":302819519}],"custodyNote":"McDonald Financial Services does not have custody of client assets.","otherCustodians":[],"leadership":[{"name":"Carl McDonald","title":"Managing Member / President","crd":"1968938"},{"name":"Michael Barranco","title":"Chief Compliance Officer & Chief Operating Officer","crd":"4825738"}],"ownership":[{"label":"Carl McDonald","detail":"Managing member / president in the 50% to 75% ownership band and a control person, since February 2016."},{"label":"Michael Barranco","detail":"Chief compliance officer & chief operating officer in the 50% to 75% ownership band and a control person, since June 2020."}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":0},"listedOfficeAddresses":3,"foreignOffices":[],"officesByState":[{"state":"Alabama","offices":3,"addresses":[{"street":"350 Leavell Circle","city":"Montgomery","headquarters":true},{"street":"1820 East University Drive","city":"Auburn"},{"street":"2462 Montgomery Highway","city":"Dothan"}]}],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"334-387-0094","stateRegisteredReps":6,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services"],"financialPlanningClients":"26-50","assetMix":[{"label":"Exchange-traded equity securities","percent":16},{"label":"U.S. government/agency bonds","percent":1},{"label":"Investment grade corporate bonds","percent":1},{"label":"Non-investment grade corporate bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":77},{"label":"Securities issued by pooled investment vehicles (other than registered investment companies)","percent":1},{"label":"Cash and cash equivalents","percent":3}],"privateFunds":0},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/282899/PDF/282899.pdf","brochureDate":"31 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1038948","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does McDonald Financial Services have?","answer":"McDonald Financial Services has 721 clients and manages $444 million for them, as of March 2026. They include 417 individual clients, 223 high-net-worth individuals, and 65 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does McDonald Financial Services offer?","answer":"McDonald Financial Services provides financial planning, portfolio management for individuals and small businesses, and pension consulting.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does McDonald Financial Services charge?","answer":"McDonald Financial Services charges 1.00%–2.00% a year for its Asset Management. The fee is billed in advance and is negotiable.","source":"ADV 2A - FIRM DISCLOSURE BROCHURE, filed 31 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does McDonald Financial Services use?","answer":"McDonald Financial Services’ separately managed account assets are held at LPL Financial LLC (Boston, MA), with $303M. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does McDonald Financial Services have?","answer":"McDonald Financial Services has 6 investment adviser representatives registered with state securities authorities, out of 8 employees, and 6 perform investment advisory functions. 5 employees are registered representatives of a broker-dealer and 6 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does McDonald Financial Services invest in?","answer":"At the end of its last fiscal year, McDonald Financial Services’ separately managed accounts held 77% registered funds (mutual funds, ETFs, BDCs), 16% exchange-traded equities, 3% cash and equivalents, 1% U.S. government and agency bonds, 1% investment grade corporate bonds, 1% high-yield corporate bonds and 1% pooled vehicles (private funds and similar).","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns McDonald Financial Services?","answer":"McDonald Financial Services’ direct owners are Carl McDonald (50% to 75%) and Michael Barranco (50% to 75%).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does McDonald Financial Services get paid?","answer":"McDonald Financial Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact McDonald Financial Services?","answer":"McDonald Financial Services’ main office is at 350 Leavell Circle, Montgomery, AL 36117. Its phone number is 334-387-0094. Its website is invistaadvisors.com.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}