Madison Wealth Partners provides financial planning, portfolio management for individuals and small businesses, and pension consulting. Financial planning was provided to 500 clients last fiscal year.
Madison Wealth Partners reports 2,077 clients. They include 1,675 individual clients, 367 high-net-worth individuals, and 35 pension and profit-sharing plans. Of its assets, 97.9% ($1.28B across 6,190 accounts) are managed with discretion; $27.2M across 23 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 81% | 34% |
| High-net-worth individuals | 18% | 62% |
| Pension and profit-sharing plans | 2% | 4% |
| Charitable organizations | Fewer than 5 | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 1,675 | $449M | 34.5% | $268K |
| High-net-worth individuals | 367 | $807M | 61.9% | $2.2M |
| Pension and profit-sharing plans | 35 | $46.4M | 3.6% | $1.33M |
| Charitable organizations | Fewer than 5 | $495K | 0.0% | — |
| Total | 2,077 | $1.3B | 100% | — |
- Clients
- 1,675
- Regulatory AUM
- $449M
- AUM share
- 34.5%
- Avg. per client
- $268K
- Clients
- 367
- Regulatory AUM
- $807M
- AUM share
- 61.9%
- Avg. per client
- $2.2M
- Clients
- 35
- Regulatory AUM
- $46.4M
- AUM share
- 3.6%
- Avg. per client
- $1.33M
- Clients
- Fewer than 5
- Regulatory AUM
- $495K
- AUM share
- 0.0%
- Avg. per client
- —
Total
- Clients
- 2,077
- Regulatory AUM
- $1.3B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 500
Madison Wealth Partners charges up to 1.25% a year for its Wealth Management & Sub-Adviser Fees. The fee is billed in arrears and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Estate Planning through Wealth.com
- Will $1,000; revocable living trust $2,500; optional mobile notary $300. Fees are negotiable.
Shane Kieler owns 50% to 75% of Madison Wealth Partners. Shane Kieler is CEO; the leadership team includes Chief Compliance Officer Gery Sadzewicz. It has 17 employees.
Leadership
- Shane KielerCo-Chief Executive Officer
- Mark McFarlandCo-Chief Executive Officer
- Gery SadzewiczChief Compliance Officer
Investment adviser representatives
43 representatives listed in the SEC register as of 9 October 2026.
- Brian Joseph Anania
- Rosemary Barnes
- Carly Christine Burgess
- George Carpenter
- John Edward Cress IV
- Ronald Richard Demers JR
- Frank Joseph Diliberto
- Altug Dincturk
- Thomas Joseph Dohogne Jr.
- Aidan Michael Donahue
- Julia McLean Ellisor
- Brian M Ericson-Huneck
- John Louis Frigeri
- Michael D Gross
- Coty Allen Hainsey
- Keaton H Hamilton
- Nathaniel Macon Hedden
- Eric Daniel Hencley
- Patrick Ernest Ihnken
- Aaron Brandon Johnson
- Shane Daniel Kieler
- Zachary Thomas Kuehl
- Yu Li
- Daniel Machado
- James McComb
- Christopher Ellis McCoy
- Mark Peter McFarland
- Cole Ronald McIlroy
- Aliasgar Mithaseth
- Shelley Marie Moffatt
- Mary O Morrow
- Laura Perez Nash
- Andrew Austin Page
- Callie Perallon
- Richard Carl Precious
- Hahna Leah Rada
- David Roasa
- Mark Stuart Schaffer
- Kai B. Schuster
- Suzanne Rose Soriano
- Carsen Daniel Strang
- Dina Siracusa Tupper
- Paul Joseph Valente
Staff
- 17 employees
- 17 in advisory functions
- 17 state-registered reps
- 2 insurance agents
- 7 soliciting firms
- Owns 50% to 75% of Madison Wealth Partners, Inc.
Shane Kieler
Control person · since February 2020
- Owns 50% to 75% of Madison Wealth Partners, Inc.
Mark McFarland
Control person · since February 2020
Madison Wealth Partners’ regulatory assets grew 5.5× from $235M (December 2020) to $1.3B (September 2026); clients rose from 471 to 2,077 and employees from 7 to 17.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| September 2026 | $1.3B | 2,077 | 17 | 27 |
| March 2025 | $1.09B | 1,899 | 16 | 5 |
| July 2024 | $559M | 1,275 | 13 | 5 |
| April 2023 | $462M | 1,082 | 10 | 3 |
| March 2022 | $433M | 917 | 11 | 3 |
| December 2020 | $235M | 471 | 7 | 3 |
Besides its headquarters, Madison Wealth Partners has 26 offices (21 private residences, listed without an address), with 7 listed addresses in Arizona and Wisconsin.
Wisconsin · 6 listed addresses
- 1502 W Broadway, Suite 301, MadisonHQ
- 109 South St, Waunakee
- 1103 First Center Ave, Brodhead
- 901 York St, Manitowoc
- 253 N First Avenue, Sturgeon Bay
- 1133 Quail Court, Pewaukee
Arizona · 1 listed address
- 8936 E Shangrila Road, Scottsdale
Contact and registration details
- Legal name
- Madison Wealth Partners, Inc.
- Headquarters
- 1502 W Broadway, Suite 301, Madison, WI 53713
- Website
- themadisonpartners.com
- Phone
- 608-210-1021
- @38098317
- SEC file
- 801-118168
- Structure
- Delaware corporation
- Fiscal year end
- September
Madison Wealth Partners uses Fidelity ($1.11B, 89%) and Charles Schwab ($144M, 11%) as custodians for its separately managed accounts. Madison Wealth Partners has custody of $538M in client assets for 1,417 clients.
- FidelityFidelity Brokerage Services LLC · Smithfield, RI · $1.11B89%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $144M11%
At year end, Madison Wealth Partners’ separately managed accounts were mostly in funds (86%) and stocks (10%). Its reported 13F holdings for the quarter ended 30 June 2026 total $786M across 292 positions; the largest are iShares TR (9.8%), Fidelity Covington Trust (6.7%) and Blackrock ETF Trust II (6.1%).
What the accounts hold
- Stocks10%
- Funds86%
- Registered funds84%
- Pooled vehicles2%
- Cash1%
- Other3%
- Securities with the security type fixed income and the fixed income sub security types of not classified, sovereign, non-us bonds, cryptocurrency3%
Reported 13F holdings
- $786M
- Reported 13F value
- 292
- Positions
- 51.3%
- In the 10 largest
- +25.3%
- Value vs. prior quarter
- iShares TR · Core S&P US Gwt9.8%
- Fidelity Covington Trust · Enh Mid Cor ETF6.7%
- Blackrock ETF Trust II · Isha Flex IN ETF6.1%
- Victory Portfolios II · Core Plus BD ETF4.7%
- Blackrock ETF Trust · iShares US Equit4.6%
- iShares TR · Core S&P US Vlu4.5%
- Capital Group Dividend Value · Shs Creat Unit4.0%
- Invesco Exch Traded FD TR II · Nasdaq 100 ETF3.8%
- iShares TR · US Sml Cap EQT3.6%
- iShares TR · Core S&P500 ETF3.5%
Together, the ten largest are 51.3% of reported value.
How many clients does Madison Wealth Partners have?
Madison Wealth Partners has 2,077 clients and manages $1.3 billion for them, as of September 2026. They include 1,675 individual clients, 367 high-net-worth individuals, and 35 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 September 2026
What services does Madison Wealth Partners offer?
Madison Wealth Partners provides financial planning, portfolio management for individuals and small businesses, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Madison Wealth Partners charge?
Madison Wealth Partners charges up to 1.25% a year for its Wealth Management & Sub-Adviser Fees. The fee is billed in arrears and is negotiable.
Source: MADISON PARTNERS DISCLOSURE BROCHURE AND BROCHURE SUPPLEMENTS, filed 8 July 2026
Which custodians does Madison Wealth Partners use?
Madison Wealth Partners’ separately managed account assets are held at Fidelity Brokerage Services LLC (Smithfield, RI), with $1.11B and Charles Schwab & Co., Inc. (San Francisco, CA), with $144M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 September 2026
How many financial advisors does Madison Wealth Partners have?
Madison Wealth Partners has 17 investment adviser representatives registered with state securities authorities, out of 17 employees, and 17 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Madison Wealth Partners invest in?
At the end of its last fiscal year, Madison Wealth Partners’ separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 10% exchange-traded equities, 3% other, 2% pooled vehicles (private funds and similar) and 1% cash and equivalents. The 3% other category is described as: Securities With the Security Type Fixed Income and the Fixed Income Sub Security Types of Not Classified, Sovereign, Non-US Bonds, Cryptocurrency.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Madison Wealth Partners?
Madison Wealth Partners’ direct owners are Shane Kieler (50% to 75%) and Mark McFarland (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 17 September 2026
How does Madison Wealth Partners get paid?
Madison Wealth Partners is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Madison Wealth Partners registered with the SEC?
Yes, Madison Wealth Partners has been registered with the SEC as an investment adviser since 4 March 2020. Its CRD number is 305824 and its SEC file number is 801-118168.
Source: Form ADV Part 1A, Item 1, filed 17 September 2026; IAPD firm record
How do I contact Madison Wealth Partners?
Madison Wealth Partners’ main office is at 1502 W Broadway, Suite 301, Madison, WI 53713. Its phone number is 608-210-1021. Its website is themadisonpartners.com.