Madison Advisory Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars. Financial planning was provided to 101–250 clients last fiscal year.
Madison Advisory Services reports 1,102 clients. They include 877 individual clients, 203 high-net-worth individuals, and 18 pension and profit-sharing plans. Of its assets, 100.0% ($510M across 2,229 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 80% | 47% |
| High-net-worth individuals | 18% | 52% |
| Pension and profit-sharing plans | 2% | <1% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 877 | $239M | 46.9% | $273K |
| High-net-worth individuals | 203 | $266M | 52.1% | $1.31M |
| Pension and profit-sharing plans | 18 | $2.34M | 0.5% | $130K |
| Charitable organizations | Fewer than 5 | $2.61M | 0.5% | $652K |
| Total | 1,102 | $510M | 100% | — |
- Clients
- 877
- Regulatory AUM
- $239M
- AUM share
- 46.9%
- Avg. per client
- $273K
- Clients
- 203
- Regulatory AUM
- $266M
- AUM share
- 52.1%
- Avg. per client
- $1.31M
- Clients
- 18
- Regulatory AUM
- $2.34M
- AUM share
- 0.5%
- Avg. per client
- $130K
- Clients
- Fewer than 5
- Regulatory AUM
- $2.61M
- AUM share
- 0.5%
- Avg. per client
- $652K
Total
- Clients
- 1,102
- Regulatory AUM
- $510M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 101–250
Madison Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees (other than subscription fees). The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial planning
- Financial planning is billed as a fixed fee of $250 to $20,000, an annual fee of $250 to $20,000, or $500 an hour, as agreed before the engagement.
Madison Family Holdings LLC owns 75% or more of Madison Advisory Services and is in turn owned by Gary Schwartz (50–75%) and Benjamin Schwartz (25–50%). The leadership team of Madison Advisory Services includes President Gary Schwartz, Chief Operating Officer Benjamin Schwartz and Chief Financial Officer Dean McBeth. It has 16 employees, 11 of them in advisory roles.
Leadership
- Gary SchwartzPresident, Chief Compliance Officer
- Dean McBethChief Financial Officer
- Benjamin SchwartzChief Operating Officer
Investment adviser representatives
11 representatives listed in the SEC register as of 9 October 2026.
- Gabriella Lynne Bermudez
- Kenneth Christopher Fadden
- Tara C Froyen
- Joseph Carl Landicino
- Michael James Luton
- Dean Eric McBeth
- John Frederick Mifsud
- Rochelle Brand Odesser
- Andrew Michael Schwartz
- Benjamin David Schwartz
- Gary Robert Schwartz
Staff
- 16 employees
- 11 in advisory functions
- 10 state-registered reps
- 9 broker-dealer reps
- 10 insurance agents
- Owns 75% or more of Madison Advisory Services, Inc.
Madison Family Holdings LLC
Control person · since January 2021
- Owns 50% to 75% of Madison Family Holdings LLC
Gary Schwartz
Control person · since January 2021
- Owns 25% to 50% of Madison Family Holdings LLC
Benjamin Schwartz
Control person · since January 2021
Madison Advisory Services’ regulatory assets grew 1.9× from $275M (March 2021) to $510M (April 2026); clients rose from 871 to 1,102 and employees fell from 18 to 16.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| April 2026 | $510M | 1,102 | 16 | 4 |
| July 2025 | $429M | 1,012 | 15 | 3 |
| February 2024 | $369M | 965 | 17 | 3 |
| June 2023 | $355M | 1,060 | 17 | 4 |
| March 2022 | $378M | 975 | 18 | 4 |
| March 2021 | $275M | 871 | 18 | 4 |
Besides its headquarters, Madison Advisory Services has 3 offices, with 4 listed addresses in Florida, New York and North Carolina.
New York · 2 listed addresses
- 10 New King St, Suite 104, White PlainsHQ
- 7030 East Genesee Street, Fayetteville
Florida · 1 listed address
- 6415 Lake Worth Road, Lake Worth
North Carolina · 1 listed address
- 1 Glenwood Ave, Raleigh
Contact and registration details
- Legal name
- Madison Advisory Services, Inc.
- Headquarters
- 10 New King St, Suite 104, White Plains, NY 10604
- Website
- madisonplanning.com
- Phone
- 914-328-8558
- @madisonplanning
- SEC file
- 801-106492
- Structure
- New York corporation
- Fiscal year end
- December
Madison Advisory Services uses SEI Investments Distribution ($510M) as custodian for its separately managed accounts. Madison Advisory Services does not have custody of client assets.
- SEI Investments DistributionSEI Investments Distribution Co. · Oaks, PA · $510M100%
At year end, Madison Advisory Services’ separately managed accounts were mostly in funds (78%) and stocks (13%).
What the accounts hold
- Stocks13%
- Exchange-traded equities12%
- Non-exchange-traded equities1%
- Funds78%
- Registered funds77%
- Pooled vehicles1%
- Bonds3%
- U.S. government and agency bonds1%
- State and local bonds1%
- Investment grade corporate bonds1%
- Cash9%
How many clients does Madison Advisory Services have?
Madison Advisory Services has 1,102 clients and manages $510 million for them, as of April 2026. They include 877 individual clients, 203 high-net-worth individuals, and 18 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 April 2026
What services does Madison Advisory Services offer?
Madison Advisory Services provides financial planning, portfolio management for individuals and small businesses, selecting other managers, and educational seminars.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does Madison Advisory Services use?
Madison Advisory Services’ separately managed account assets are held at SEI Investments Distribution Co. (Oaks, PA), with $510M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 April 2026
How many financial advisors does Madison Advisory Services have?
Madison Advisory Services has 10 investment adviser representatives registered with state securities authorities, out of 16 employees, and 11 perform investment advisory functions. 9 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Madison Advisory Services invest in?
At the end of its last fiscal year, Madison Advisory Services’ separately managed accounts held 77% registered funds (mutual funds, ETFs, BDCs), 12% exchange-traded equities, 9% cash and equivalents, 1% non-exchange-traded equities, 1% U.S. government and agency bonds, 1% state and local bonds, 1% investment grade corporate bonds and 1% pooled vehicles (private funds and similar).
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Madison Advisory Services?
Madison Advisory Services is owned through a holding company by Gary and Benjamin Schwartz. Its direct owner is Madison Family Holdings LLC (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 3 April 2026
How does Madison Advisory Services get paid?
Madison Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Madison Advisory Services?
Madison Advisory Services’ main office is at 10 New King St, Suite 104, White Plains, NY 10604. Its phone number is 914-328-8558. Its website is madisonplanning.com.