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Madden Advisory Services reported holdings

Quarter ended 30 June 2026. Filed with the SEC on 4 August 2026, signed by Michael L. Ellis, CEO. Retrieved 14 October 2026. Page updated 21 October 2026.

Madden Advisory Services’ reported 13F holdings total $279M across 110 positions as of 30 June 2026. The ten largest make up 42.7% of it, and its value rose 9.9% from the prior quarter.

$279M
Reported 13F value
110
Positions
42.7%
In the 10 largest
+9.9%
Value vs. prior quarter

Largest positions

Vanguard Index FdsS&P 500 ETF SHS$20.5M
Class
S&P 500 ETF SHS
Share
7.3%
Vanguard World FDINF TECH ETF$20.3M
Class
INF TECH ETF
Share
7.3%
Schwab Strategic TRUS BRD MKT ETF$17.3M
Class
US BRD MKT ETF
Share
6.2%
Vanguard Index FdsVALUE ETF$14.9M
Class
VALUE ETF
Share
5.3%
iShares TRMSCI EAFE ETF$11M
Class
MSCI EAFE ETF
Share
3.9%
iShares TRIBONDS DEC2026$7.88M
Class
IBONDS DEC2026
Share
2.8%
Schwab Strategic TRUS LRG CAP ETF$7.25M
Class
US LRG CAP ETF
Share
2.6%
iShares TRIBONDS 27 ETF$6.74M
Class
IBONDS 27 ETF
Share
2.4%
Schwab Strategic TRUS MID-CAP ETF$6.7M
Class
US MID-CAP ETF
Share
2.4%
iShares Gold TRISHARES NEW$6.69M
Class
ISHARES NEW
Share
2.4%
Vanguard World FDHEALTH CAR ETF$6.37M
Class
HEALTH CAR ETF
Share
2.3%
Vanguard Star FdsVG TL INTL STK F$6.31M
Class
VG TL INTL STK F
Share
2.3%
Schwab Strategic TRUS LCAP GR ETF$6.2M
Class
US LCAP GR ETF
Share
2.2%
Invesco Qqq TRUNIT SER 1$5.52M
Class
UNIT SER 1
Share
2.0%
iShares TR0-5YR HI YL CP$5.22M
Class
0-5YR HI YL CP
Share
1.9%
Vanguard Scottsdale FdsSHRT TRM CORP BD$5.21M
Class
SHRT TRM CORP BD
Share
1.9%
Vanguard World FDCONSUM STP ETF$5.19M
Class
CONSUM STP ETF
Share
1.9%
Schwab Strategic TR5 10YR CORP BD$5.09M
Class
5 10YR CORP BD
Share
1.8%
State Str SPDR S&P 500 ETF TTR UNIT$5.02M
Class
TR UNIT
Share
1.8%
iShares TRCORE S&P SCP ETF$4.64M
Class
CORE S&P SCP ETF
Share
1.7%
Vanguard World FDCONSUM DIS ETF$3.93M
Class
CONSUM DIS ETF
Share
1.4%
iShares TRIBDS DEC28 ETF$3.88M
Class
IBDS DEC28 ETF
Share
1.4%
Vanguard Index FdsTOTAL STK MKT$3.77M
Class
TOTAL STK MKT
Share
1.4%
Vanguard World FDINDUSTRIAL ETF$3.45M
Class
INDUSTRIAL ETF
Share
1.2%
iShares TR0-5 YR TIPS ETF$3.44M
Class
0-5 YR TIPS ETF
Share
1.2%
Fidelity Covington TrustQLTY FCTOR ETF$3.39M
Class
QLTY FCTOR ETF
Share
1.2%
Vanguard Specialized FundsDIV APP ETF$3.38M
Class
DIV APP ETF
Share
1.2%
Vanguard Index FdsGROWTH ETF$3.22M
Class
GROWTH ETF
Share
1.2%
Vanguard World FDUTILITIES ETF$3.01M
Class
UTILITIES ETF
Share
1.1%
Schwab Strategic TRUS DIVIDEND EQ$2.97M
Class
US DIVIDEND EQ
Share
1.1%
Vaneck ETF TrustIG FLOA RATE ETF$2.96M
Class
IG FLOA RATE ETF
Share
1.1%
iShares TRIBONDS DEC 29$2.58M
Class
IBONDS DEC 29
Share
0.9%
Schwab Strategic TRUS REIT ETF$2.54M
Class
US REIT ETF
Share
0.9%
Vanguard World FDFINANCIALS ETF$2.4M
Class
FINANCIALS ETF
Share
0.9%
Select Sector SPDR TRST STR TECHN ETF$2.2M
Class
ST STR TECHN ETF
Share
0.8%
Vanguard World FDCOMM SRVC ETF$1.83M
Class
COMM SRVC ETF
Share
0.7%
iShares TRCORE S&P MCP ETF$1.79M
Class
CORE S&P MCP ETF
Share
0.6%
Vanguard Index FdsSMALL CP ETF$1.75M
Class
SMALL CP ETF
Share
0.6%
Vaneck ETF TrustSEMICONDUCTR ETF$1.7M
Class
SEMICONDUCTR ETF
Share
0.6%
iShares TRTIPS BD ETF$1.66M
Class
TIPS BD ETF
Share
0.6%
iShares TRU.S. MED DVC ETF$1.65M
Class
U.S. MED DVC ETF
Share
0.6%
iShares TRCORE HIGH DV ETF$1.62M
Class
CORE HIGH DV ETF
Share
0.6%
Select Sector SPDR TRST STR DISCR ETF$1.54M
Class
ST STR DISCR ETF
Share
0.6%
iShares TREAFE VALUE ETF$1.51M
Class
EAFE VALUE ETF
Share
0.5%
Vanguard Intl Equity Index FFTSE EMR MKT ETF$1.45M
Class
FTSE EMR MKT ETF
Share
0.5%
Invesco Exchange Traded FD TS&P500 EQL WGT$1.42M
Class
S&P500 EQL WGT
Share
0.5%
Schwab Strategic TREMRG MKTEQ ETF$1.41M
Class
EMRG MKTEQ ETF
Share
0.5%
Select Sector SPDR TRST STR STAPL ETF$1.34M
Class
ST STR STAPL ETF
Share
0.5%
Select Sector SPDR TRST STR INDL ETF$1.28M
Class
ST STR INDL ETF
Share
0.5%
Schwab Strategic TRINTL EQTY ETF$1.28M
Class
INTL EQTY ETF
Share
0.5%

The share class is shown on a wider screen.

The 50 largest of 110 positions by value, with holdings of the same security combined. The 110 largest are in this firm's machine-readable record. Share counts and quarter-on-quarter changes for each position are on EDGAR. View the full information table on EDGAR

This filing

Form
13F-HR
CIK
1542284
File number
028-14842
Options
0 call, 0 put
In the 25 largest
69.0%
Prior quarter
$254M at 31 March 2026
Positions opened
2
Positions closed
0

Common questions

What are Madden Advisory Services’ 13F holdings worth?

$279 million across 110 positions for the quarter ended 30 June 2026.

What is Madden Advisory Services’ largest 13F holding?

VANGUARD INDEX FDS (S&P 500 ETF SHS) was the largest position at $20.5 million, or 7.3% of reported 13F value, as of 30 June 2026.

How concentrated is Madden Advisory Services’ 13F portfolio?

The ten largest positions accounted for 42.7% of reported value and the twenty-five largest for 69.0%, across 110 positions as of 30 June 2026.

Does Form 13F show everything Madden Advisory Services manages?

No. Form 13F covers only long positions in exchange-traded securities over which the manager has investment discretion, valued at quarter end. It excludes cash, most bonds, private funds, and any assets the firm does not have discretion over, so it is neither the firm's total assets nor any individual client's portfolio.

How often does Madden Advisory Services file its 13F?

Every quarter. Managers file within 45 days of each quarter's end, so the figures are a snapshot that changes between filings. This page shows the quarter ended 30 June 2026.

Answered from this filing and the prior quarter's.

Back to the Madden Advisory Services profile

Sources

  1. Form 13F-HR, accession 0001172661-26-003031, filed 4 August 2026 for the quarter ended 30 June 2026.
  2. Form 13F-HR, accession 0001172661-26-001651, filed 11 May 2026 for the quarter ended 31 March 2026.
  3. All 13F filings by this firm on EDGAR.

Retrieved 14 October 2026. Values are as reported by the filer in whole dollars; percentages and quarter-over-quarter figures are arithmetic on the filed tables.

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This page restates a public SEC filing for informational purposes only. It is not a recommendation of any security or of Madden Advisory Services, Inc., and Niva is not affiliated with the firm. Holdings change; the filing reflects one quarter-end date.