Madden Advisory Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, estate planning, insurance, and philanthropic planning. Financial planning was provided to 51–100 clients last fiscal year.
Madden Advisory Services reports 335 clients. They include 209 individual clients, 122 high-net-worth individuals, and 3 corporations and other businesses. Of its assets, 100.0% ($292M across 846 accounts) are managed with discretion. It advised 5 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 62% | 22% |
| High-net-worth individuals | 36% | 70% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | 7% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 209 | $65.2M | 22.4% | $312K |
| High-net-worth individuals | 122 | $204M | 69.9% | $1.67M |
| Charitable organizations | Fewer than 5 | $903K | 0.3% | $903K |
| Corporations and other businesses | Fewer than 5 | $21.6M | 7.4% | $7.2M |
| Total | 335 | $292M | 100% | — |
- Clients
- 209
- Regulatory AUM
- $65.2M
- AUM share
- 22.4%
- Avg. per client
- $312K
- Clients
- 122
- Regulatory AUM
- $204M
- AUM share
- 69.9%
- Avg. per client
- $1.67M
- Clients
- Fewer than 5
- Regulatory AUM
- $903K
- AUM share
- 0.3%
- Avg. per client
- $903K
- Clients
- Fewer than 5
- Regulatory AUM
- $21.6M
- AUM share
- 7.4%
- Avg. per client
- $7.2M
Total
- Clients
- 335
- Regulatory AUM
- $292M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 5
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Madden Advisory Services charges 1.00%–2.00% a year for its F.O.C.U.S. Wealth Management. The fee is billed in advance and is negotiable. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting are billed hourly, as a fixed fee or as an ongoing fee, at hourly rates typically ranging from $200 to $400, with an estimate paid in advance.
Michael Ellis owns 75% or more of Madden Advisory Services. The leadership team of Madden Advisory Services includes President Michael Ellis. It has 5 employees, 2 of them in advisory roles.
Staff
- 5 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 75% or more of Madden Advisory Services, Inc.
Michael Ellis
Control person · since July 2020
- Owns 10% to 25% of Madden Advisory Services, Inc.
Brittany Salman
Control person · since April 2025
Madden Advisory Services’ regulatory assets grew 1.8× from $159M (March 2021) to $292M (May 2026); clients rose from 243 to 335 and employees were 5 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| May 2026May 2026 | $292M | 335 | 5 | 1 |
| May 2025May 2025 | $258M | 303 | 5 | 1 |
| Apr 2024April 2024 | $223M | 292 | 5 | 1 |
| Aug 2023August 2023 | $178M | 279 | 5 | 1 |
| Apr 2022April 2022 | $189M | 243 | 5 | 1 |
| Mar 2021March 2021 | $159M | 243 | 5 | 1 |
Besides its headquarters, Madden Advisory Services has 0 offices, with 1 listed address in 1 state.
Florida · 1 listed address
- 5200 Belfort Road, Suite 410, JacksonvilleHQ
Contact and registration details
- Legal name
- Madden Advisory Services, Inc.
- Headquarters
- 5200 Belfort Road, Suite 410, Jacksonville, FL 32256
- Website
- Not reported
- Phone
- 904-296-1127
- @madden-advisory-services-inc-
- SEC file
- 801-62774
- Founded
- 1998
- Structure
- Florida corporation
- Fiscal year end
- December
Madden Advisory Services’ named custodian for separately managed accounts is Charles Schwab ($292M). Madden Advisory Services does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $292M100%
At year end, Madden Advisory Services’ separately managed accounts were mostly in funds (89%). Its reported 13F holdings for the quarter ended 30 June 2026 total $279M across 110 positions; the largest are Vanguard Index Fds (7.3%), Vanguard World FD (7.3%) and Schwab Strategic TR (6.2%).
What the accounts hold
- Stocks3%
- Funds89%
- Cash8%
How many clients does Madden Advisory Services have?
Madden Advisory Services has 335 clients and manages $292 million for them, as of May 2026. They include 209 individual clients, 122 high-net-worth individuals, and 3 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 28 May 2026
What services does Madden Advisory Services offer?
Madden Advisory Services provides financial planning, portfolio management for individuals and small businesses, pension consulting, education planning, estate planning, insurance, and philanthropic planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Madden Advisory Services charge?
Madden Advisory Services charges 1.00%–2.00% a year for its F.O.C.U.S. Wealth Management. The fee is billed in advance and is negotiable.
Which custodians does Madden Advisory Services use?
Madden Advisory Services’ separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $292M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 28 May 2026
How many financial advisors does Madden Advisory Services have?
Madden Advisory Services has 2 investment adviser representatives registered with state securities authorities, out of 5 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Madden Advisory Services invest in?
At the end of its last fiscal year, Madden Advisory Services’ separately managed accounts held 89% registered funds (mutual funds, ETFs, BDCs), 8% cash and equivalents and 3% exchange-traded equities.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Madden Advisory Services?
Madden Advisory Services’ direct owners are Brittany Salman (10% to 25%) and Michael Ellis (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 28 May 2026
How does Madden Advisory Services get paid?
Madden Advisory Services is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Madden Advisory Services?
Madden Advisory Services’ main office is at 5200 Belfort Road, Suite 410, Jacksonville, FL 32256. Its phone number is 904-296-1127.