M1 Advisory Services provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions.
M1 Advisory Services reports 11,400 individuals. Of its assets, 0.0% ($0 across 0 accounts) are managed with discretion; $1.48B across 11,400 accounts are not.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 100% | 100% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 11,400 | $1.48B | 100.0% | $130K |
| Total | 11,400 | $1.48B | 100% | $130K |
- Clients
- 11,400
- Regulatory AUM
- $1.48B
- AUM share
- 100.0%
- Avg. per client
- $130K
Total
- Clients
- 11,400
- Regulatory AUM
- $1.48B
- AUM share
- 100%
- Avg. per client
- $130K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
M1 Advisory Services is paid through a percentage of assets under management. Brochure fee details have not yet been processed for this profile. Find its brochure on the SEC’s site.
M1 Holdings Inc. owns 75% or more of M1 Advisory Services. The leadership team of M1 Advisory Services includes President Brian Barnes and Chief Compliance Officer Tealee Hinger. It has 14 employees.
Staff
- 14 employees
- 14 state-registered reps
- 14 broker-dealer reps
- Owns 75% or more of M1 Advisory Services LLC
M1 Holdings Inc.
Control person · since February 2015
- Owns 10% to 25% of M1 Advisory Services LLC
Brian Barnes
Control person · since December 2022
M1 Advisory Services’ regulatory assets grew Infinity× from $0 (March 2021) to $1.48B (October 2026); employees rose from 13 to 14.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Oct 2026October 2026 | $1.48B | 11,400 | 14 | 1 |
| Mar 2025March 2025 | $0 | 0 | 17 | 1 |
| May 2024May 2024 | $0 | 0 | 24 | 1 |
| Jul 2023July 2023 | $0 | 0 | 20 | 1 |
| Feb 2022February 2022 | $0 | 0 | 20 | 1 |
| Mar 2021March 2021 | $0 | 0 | 13 | 1 |
Besides its headquarters, M1 Advisory Services has 0 offices, with 1 listed address in 1 state.
Illinois · 1 listed address
- 200 North Lasalle Street, Suite 810, ChicagoHQ
Contact and registration details
- Legal name
- M1 Advisory Services LLC
- Headquarters
- 200 North Lasalle Street, Suite 810, Chicago, IL 60601
- Website
- m1.com
- Phone
- 312-600-2883
- SEC file
- 801-106511
- Structure
- Delaware LLC
- Fiscal year end
- December
M1 Advisory Services’ named custodian for separately managed accounts is Apex Clearing ($380K). M1 Advisory Services has custody of client assets.
- Apex ClearingApex Clearing Corporation · Dallas, TX · $380K100%
At year end, M1 Advisory Services’ separately managed accounts were mostly in funds (84%) and stocks (14%).
What the accounts hold
- Stocks14%
- Funds84%
- Cash2%
How many clients does M1 Advisory Services have?
M1 Advisory Services has 11,400 clients and manages $1.48 billion for them, as of October 2026. They include 11,400 individuals.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 1 October 2026
What services does M1 Advisory Services offer?
M1 Advisory Services provides portfolio management for individuals and small businesses, portfolio management for pooled vehicles, and portfolio management for institutions.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
Which custodians does M1 Advisory Services use?
M1 Advisory Services’ separately managed account assets are held at Apex Clearing Corporation (Dallas, TX), with $380K. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 1 October 2026
How many financial advisors does M1 Advisory Services have?
M1 Advisory Services has 14 investment adviser representatives registered with state securities authorities, out of 14 employees, and 0 perform investment advisory functions. 14 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does M1 Advisory Services invest in?
At the end of its last fiscal year, M1 Advisory Services’ separately managed accounts held 84% registered funds (mutual funds, ETFs, BDCs), 14% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns M1 Advisory Services?
M1 Advisory Services’ direct owners are M1 Holdings Inc. (75% or more) and Brian Barnes (10% to 25%).
Source: Form ADV Part 1A, Schedules A and B, filed 1 October 2026
How does M1 Advisory Services get paid?
M1 Advisory Services is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact M1 Advisory Services?
M1 Advisory Services’ main office is at 200 North Lasalle Street, Suite 810, Chicago, IL 60601. Its phone number is 312-600-2883. Its website is m1.com.