M Financial Asset Management provides portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, educational seminars, and retirement plan services.
M Financial Asset Management reports 1,021 clients. They include 960 individual clients, 35 high-net-worth individuals, and 17 corporations and other businesses. Of its assets, 100.0% ($1.23B across 1,998 accounts) are managed with discretion. A wrap fee program the firm both sponsors and manages holds $386M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 94% | 57% |
| High-net-worth individuals | 3% | 38% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | 2% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 960 | $701M | 56.8% | $731K |
| High-net-worth individuals | 35 | $472M | 38.2% | $13.5M |
| Pension and profit-sharing plans | 7 | $8.92M | 0.7% | $1.27M |
| Charitable organizations | 2 | $381K | 0.0% | $190K |
| Corporations and other businesses | 17 | $51.9M | 4.2% | $3.06M |
| Total | 1,021 | $1.23B | 100% | $1.21M |
- Clients
- 960
- Regulatory AUM
- $701M
- AUM share
- 56.8%
- Avg. per client
- $731K
- Clients
- 35
- Regulatory AUM
- $472M
- AUM share
- 38.2%
- Avg. per client
- $13.5M
- Clients
- 7
- Regulatory AUM
- $8.92M
- AUM share
- 0.7%
- Avg. per client
- $1.27M
- Clients
- 2
- Regulatory AUM
- $381K
- AUM share
- 0.0%
- Avg. per client
- $190K
- Clients
- 17
- Regulatory AUM
- $51.9M
- AUM share
- 4.2%
- Avg. per client
- $3.06M
Total
- Clients
- 1,021
- Regulatory AUM
- $1.23B
- AUM share
- 100%
- Avg. per client
- $1.21M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
M Financial Asset Management charges 1.05%–1.30% for its Investment Management Services. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable. The brochure also prices 2 other services, listed under fee details.
| Asset band | Rate (period not stated) |
|---|---|
| $0–$1M | 1.30% |
| $1M–$3M | 1.25% |
| $3M–$5M | 1.20% |
| $5M–$10M | 1.10% |
| $10M and above | 1.05% |
Fee details and sources
Other fees
- Model Management Services
- Maximum fees are 1.22% on the first $1,000,000, 1.20% on the next $2,000,000 and 1.17% on the next $3,000,000; below $35,715 the fee is $25 plus 1.15%.
- MPP Wrap Program
- Wrap fees vary by custodian but will not exceed 1.36% for accounts with at least $500,000, covering advice and trade execution in one fee.
M Financial Holdings Incorporated owns 75% or more of M Financial Asset Management. The leadership team of M Financial Asset Management includes President Robert Olson and Chief Compliance Officer Steven Charles Ludwig. It has 5 employees, 4 of them in advisory roles.
Leadership
- Robert OlsonPresident
- Steven Charles LudwigChief Compliance Officer
- Brittany GramboTreasurer
- David LeesSecretary
Investment adviser representatives
3 representatives listed in the SEC register as of 9 October 2026.
- Jamie Alworden
- Nathan Allan Perry
- John Hogan Wendland
Staff
- 5 employees
- 4 in advisory functions
- 4 state-registered reps
- 3 broker-dealer reps
- Owns 75% or more of M Financial Asset Management, Inc.
M Financial Holdings Incorporated
Control person · since June 2005
M Financial Asset Management’s regulatory assets grew from $991M (April 2021) to $1.23B (March 2026); clients fell from 2,441 to 1,021 and employees rose from 4 to 5.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.23B | 1,021 | 5 | 2 |
| March 2025 | $1.5B | 2,305 | 5 | 2 |
| July 2024 | $1.3B | 1,513 | 5 | 2 |
| June 2023 | $1.11B | 2,572 | 5 | 1 |
| July 2022 | $1.22B | 2,543 | 4 | 1 |
| April 2021 | $991M | 2,441 | 4 | 1 |
Besides its headquarters, M Financial Asset Management has 1 office, with 2 listed addresses in Oregon and Texas.
Oregon · 1 listed address
- 1125 NW Couch St, Ste 900, PortlandHQ
Texas · 1 listed address
- 2699 Howell St., Dallas
Contact and registration details
- Legal name
- M Financial Asset Management, Inc.
- Headquarters
- 1125 NW Couch St, Ste 900, Portland, OR 97209
- Website
- mfin.com
- Phone
- 503-232-6960
- SEC file
- 801-66320
- Founded
- 2006
- Structure
- Oregon corporation
- Fiscal year end
- December
M Financial Asset Management uses Fidelity ($990M, 89%) and Charles Schwab ($118M, 11%) as custodians for its separately managed accounts. M Financial Asset Management does not have custody of client assets.
- FidelityNational Financial Services LLC · Boston, MA · $990M89%
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $118M11%
At year end, M Financial Asset Management’s separately managed accounts were mostly in funds (70%) and stocks (25%).
What the accounts hold
- Stocks25%
- Funds70%
- Cash5%
How many clients does M Financial Asset Management have?
M Financial Asset Management has 1,021 clients and manages $1.23 billion for them, as of March 2026. They include 960 individual clients, 35 high-net-worth individuals, and 17 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does M Financial Asset Management offer?
M Financial Asset Management provides portfolio management for individuals and small businesses, portfolio management for institutions, selecting other managers, publishing newsletters, educational seminars, and retirement plan services.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does M Financial Asset Management charge?
M Financial Asset Management charges 1.05%–1.30% for its Investment Management Services. The brochure does not state whether the rate is annual. Each asset band is charged at its own rate. The fee is billed in arrears and is negotiable.
Which custodians does M Financial Asset Management use?
M Financial Asset Management’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $990M and Charles Schwab & Co., Inc. (San Francisco, CA), with $118M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does M Financial Asset Management have?
M Financial Asset Management has 4 investment adviser representatives registered with state securities authorities, out of 5 employees, and 4 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 0 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does M Financial Asset Management invest in?
At the end of its last fiscal year, M Financial Asset Management’s separately managed accounts held 70% pooled vehicles (private funds and similar), 25% exchange-traded equities and 5% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns M Financial Asset Management?
M Financial Asset Management’s direct owner is M Financial Holdings Incorporated (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does M Financial Asset Management get paid?
M Financial Asset Management is paid through a percentage of assets under management. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is M Financial Asset Management registered with the SEC?
Yes, M Financial Asset Management has been registered with the SEC as an investment adviser since 24 February 2006. Its CRD number is 136694 and its SEC file number is 801-66320.
Source: Form ADV Part 1A, Item 1, filed 31 March 2026; IAPD firm record
How do I contact M Financial Asset Management?
M Financial Asset Management’s main office is at 1125 NW Couch St, Ste 900, Portland, OR 97209. Its phone number is 503-232-6960. Its website is mfin.com.