Lane Brothers & Co provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, pension consulting, and selecting other managers. Financial planning was provided to 11–25 clients last fiscal year. The firm advises 1 private fund.
Lane Brothers & Co reports 342 clients. They include 290 individual clients, 43 high-net-worth individuals and 4 charitable organizations. Of its assets, 100.0% ($240M across 979 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 85% | 42% |
| High-net-worth individuals | 13% | 50% |
| Pooled investment vehicles | <1% | <1% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | 1% | 3% |
| Other client typesCorporations and other businesses | <1% | 4% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 290 | $101M | 42.2% | $349K |
| High-net-worth individuals | 43 | $120M | 50.2% | $2.8M |
| Pooled investment vehicles | 1 | $386K | 0.2% | $386K |
| Pension and profit-sharing plans | Fewer than 5 | $1.11M | 0.5% | $1.11M |
| Charitable organizations | Fewer than 5 | $7.04M | 2.9% | $1.76M |
| Corporations and other businesses | Fewer than 5 | $9.81M | 4.1% | $3.27M |
| Total | 342 | $240M | 100% | — |
- Clients
- 290
- Regulatory AUM
- $101M
- AUM share
- 42.2%
- Avg. per client
- $349K
- Clients
- 43
- Regulatory AUM
- $120M
- AUM share
- 50.2%
- Avg. per client
- $2.8M
- Clients
- 1
- Regulatory AUM
- $386K
- AUM share
- 0.2%
- Avg. per client
- $386K
- Clients
- Fewer than 5
- Regulatory AUM
- $1.11M
- AUM share
- 0.5%
- Avg. per client
- $1.11M
- Clients
- Fewer than 5
- Regulatory AUM
- $7.04M
- AUM share
- 2.9%
- Avg. per client
- $1.76M
- Clients
- Fewer than 5
- Regulatory AUM
- $9.81M
- AUM share
- 4.1%
- Avg. per client
- $3.27M
Total
- Clients
- 342
- Regulatory AUM
- $240M
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 1
- Financial planning clients last fiscal year
- 11–25
Lane Brothers & Co charges 0.75%–1.15% a year for its Portfolio management services. The fee is billed in advance and is negotiable. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial consulting
- Financial consulting is a negotiable fixed fee, payable on completion of the agreed consulting services.
- Standalone financial planning
- Standalone financial planning is a fixed fee that generally ranges from $1,500 to $5,000, negotiable depending on complexity and scope.
Kevin Lane owns 75% or more of Lane Brothers & Co. The leadership team of Lane Brothers & Co includes President Kevin Lane. It has 6 employees, 5 of them in advisory roles.
Leadership
Kevin LanePresident/CEO
Megan LaneCCO, Shareholder- Joseph AllenShareholder
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 6 employees
- 5 in advisory functions
- 5 state-registered reps
- 4 insurance agents
- 2 soliciting firms
- Owns 75% or more of Lane Brothers & Co Inc
Kevin Lane
Control person · since January 1990
- Owns 5% to 10% of Lane Brothers & Co Inc
Joseph Allen
since February 2024
Lane Brothers & Co’s regulatory assets grew from $193M (May 2025) to $240M (March 2026); clients rose from 317 to 342 and employees were 6 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $240M | 342 | 6 | 2 |
| May 2025 | $193M | 317 | 6 | 2 |
Besides its headquarters, Lane Brothers & Co has 1 office, with 2 listed addresses in Arizona.
Arizona · 2 listed addresses
- 1560 Plaza West Drive, PrescottHQ
- 7373 E. Doubletree Ranch RD, #200, Scottsdale
Contact and registration details
- Legal name
- Lane Brothers & Co Inc
- Headquarters
- 1560 Plaza West Drive, Prescott, AZ 86303
- Website
- lanebrothers.com
- Phone
- 928-776-8870
- @lane-brothers-company-inc
- SEC file
- 801-130414
- Structure
- Arizona corporation
- Fiscal year end
- December
Lane Brothers & Co uses Charles Schwab ($220M) as custodian for its separately managed accounts. Lane Brothers & Co has custody of $87.7M in client assets for 283 clients.
- Charles SchwabCharles Schwab & Co., Inc. · Westlake, TX · $220M100%
At year end, Lane Brothers & Co’s separately managed accounts were mostly in stocks (65%) and funds (27%). Its reported 13F holdings for the quarter ended 30 June 2026 total $153M across 95 positions; the largest are J P Morgan Exchange Traded F (11.3%), Vaneck ETF Trust (11.2%) and American Centy ETF TR (6.3%).
What the accounts hold
- Stocks65%
- Exchange-traded equities64%
- Non-exchange-traded equities1%
- Funds27%
- Registered funds26%
- Pooled vehicles1%
- Bonds5%
- Cash2%
- Other1%
- 1031 real estate rcx1%
Reported 13F holdings
- $153M
- Reported 13F value
- 95
- Positions
- 56.3%
- In the 10 largest
- +11.4%
- Value vs. prior quarter
- J P Morgan Exchange Traded F · Ultra Shrt ETF11.3%
- Vaneck ETF Trust · IG Floa Rate ETF11.2%
- American Centy ETF TR · US EQT ETF6.3%
- American Centy ETF TR · Intl EQT ETF6.3%
- Invesco Actively Managed Exc · S&P 500 Equa ETF5.2%
- iShares TR · Core S&P500 ETF4.4%
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt3.8%
- Simplify Exchange Traded Fun · Treasury Opt Inc.2.7%
- iShares TR · US Infrastruc2.5%
- Global X Fds · US Infr Dev ETF2.5%
Together, the ten largest are 56.3% of reported value.
How many clients does Lane Brothers & Co have?
Lane Brothers & Co has 342 clients and manages $240 million for them, as of March 2026. They include 290 individual clients, 43 high-net-worth individuals and 4 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Lane Brothers & Co offer?
Lane Brothers & Co provides financial planning, portfolio management for individuals and small businesses, portfolio management for pooled vehicles, pension consulting, and selecting other managers.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Lane Brothers & Co charge?
Lane Brothers & Co charges 0.75%–1.15% a year for its Portfolio management services. The fee is billed in advance and is negotiable.
Source: 2A BROCHURE, filed 27 March 2026
Which custodians does Lane Brothers & Co use?
Lane Brothers & Co’s separately managed account assets are held at Charles Schwab & Co., Inc. (Westlake, TX), with $220M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Lane Brothers & Co have?
Lane Brothers & Co has 5 investment adviser representatives registered with state securities authorities, out of 6 employees, and 5 perform investment advisory functions. 0 employees are registered representatives of a broker-dealer and 4 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Lane Brothers & Co invest in?
At the end of its last fiscal year, Lane Brothers & Co’s separately managed accounts held 64% exchange-traded equities, 26% registered funds (mutual funds, ETFs, BDCs), 5% state and local bonds, 2% cash and equivalents, 1% non-exchange-traded equities, 1% pooled vehicles (private funds and similar) and 1% other. The 1% other category is described as: 1031 Real Estate RCX. It advises 1 private fund.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Lane Brothers & Co?
Lane Brothers & Co’s direct owners are Kevin Lane (75% or more) and Joseph Allen (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Lane Brothers & Co get paid?
Lane Brothers & Co is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Lane Brothers & Co?
Lane Brothers & Co’s main office is at 1560 Plaza West Drive, Prescott, AZ 86303. Its phone number is 928-776-8870. Its website is lanebrothers.com.