KWMG provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, philanthropic planning, and tax planning.
KWMG reports 1,018 clients. They include 610 individual clients, 404 high-net-worth individuals and 2 charitable organizations. Of its assets, 99.9% ($1.23B across 2,914 accounts) are managed with discretion; $654K across 2 accounts are not. A wrap fee program the firm both sponsors and manages holds $1.16B.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 60% | 18% |
| High-net-worth individuals | 40% | 81% |
| Pension and profit-sharing plans | <1% | <1% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 610 | $225M | 18.3% | $369K |
| High-net-worth individuals | 404 | $1B | 81.0% | $2.47M |
| Pension and profit-sharing plans | Fewer than 5 | $2.6M | 0.2% | $2.6M |
| Charitable organizations | Fewer than 5 | $5.27M | 0.4% | $2.64M |
| Corporations and other businesses | Fewer than 5 | $552K | 0.0% | $552K |
| Total | 1,018 | $1.23B | 100% | — |
- Clients
- 610
- Regulatory AUM
- $225M
- AUM share
- 18.3%
- Avg. per client
- $369K
- Clients
- 404
- Regulatory AUM
- $1B
- AUM share
- 81.0%
- Avg. per client
- $2.47M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.6M
- AUM share
- 0.2%
- Avg. per client
- $2.6M
- Clients
- Fewer than 5
- Regulatory AUM
- $5.27M
- AUM share
- 0.4%
- Avg. per client
- $2.64M
- Clients
- Fewer than 5
- Regulatory AUM
- $552K
- AUM share
- 0.0%
- Avg. per client
- $552K
Total
- Clients
- 1,018
- Regulatory AUM
- $1.23B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
KWMG charges up to 2.00% a year for its Wrap Comprehensive Portfolio Management. The fee is billed in advance. The brochure also prices one other service, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Financial planning and consulting billed hourly or at a fixed fee, negotiable on a limited basis; rates are set in the client agreement.
Kwa Holdings, LLC owns 75% or more of KWMG and is in turn owned by William T. Keen Trust Dated August 27, 2008 (75% or more). The leadership team of KWMG includes President Matthew Wilson. It has 30 employees.
Leadership
- Matthew WilsonPresident
- Matthew WilsonChief Compliance Officer
- William KeenManaging Member
- Matthew WilsonChief Investment Officer
Investment adviser representatives
22 representatives listed in the SEC register as of 9 October 2026.
- Sherri Louise Bliss
- Abel Bart Bonga
- Lisa Marie Brummett
- Noah Elijah Camfield
- Luke Taylor Dandar
- Elijah Steele Fleming
- Jeb Michael Flynn
- James Forsyth
- Emma Eloise Gustin
- Paul Joseph Hefferon
- Joshua Martin Hill
- Tyler Rodney Jouret
- William Trell Keen
- Ryan Alex Kohr
- William Tate McDonald
- Matthew Anthony Miller
- Dione Argelia Ramos
- Hunter Ryan Earl Smith
- Quinton John Vlach
- Raquel Wheeler
- Noah Joseph Wildman
- Matthew David Wilson
Staff
- 30 employees
- 30 in advisory functions
- 18 state-registered reps
- 2 broker-dealer reps
- 2 insurance agents
- Owns 75% or more of KWMG, LLC
Kwa Holdings, LLC
Control person · since January 2021
- Owns 75% or more of Kwa Holdings, LLC
William T. Keen Trust Dated August 27, 2008
Control person · since January 2021
- Owns 75% or more of William T. Keen Trust Dated August 27, 2008
William Keen
Control person · since August 2008
- Owns 5% to 10% of KWMG, LLC
MDW Holdings, LLC
Control person · since April 2021
- Owns 75% or more of MDW Holdings, LLC
Matthew Wilson
Control person · since December 2009
KWMG’s regulatory assets grew 2.0× from $606M (July 2021) to $1.23B (March 2026); clients rose from 649 to 1,018 and employees from 16 to 30.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.23B | 1,018 | 30 | 1 |
| March 2025 | $1.04B | 930 | 29 | 1 |
| March 2024 | $915M | 860 | 24 | 1 |
| March 2023 | $743M | 789 | 23 | 1 |
| June 2022 | $781M | 729 | 18 | 1 |
| July 2021 | $606M | 649 | 16 | 1 |
Besides its headquarters, KWMG has 0 offices, with 1 listed address in Kansas.
Kansas · 1 listed address
- 7500 College BLVD., Suite 1000, Overland ParkHQ
Contact and registration details
- Legal name
- KWMG, LLC
- Headquarters
- 7500 College BLVD., Suite 1000, Overland Park, KS 66210
- Website
- keenwealthadvisors.com
- Phone
- 913-624-1841
- @18693072
- SEC file
- 801-79725
- Founded
- 2014
- Structure
- Missouri LLC
- Fiscal year end
- December
KWMG uses Charles Schwab ($1.23B) as custodian for its separately managed accounts. KWMG has custody of $607M in client assets for 566 clients.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $1.23B100%
At year end, KWMG’s separately managed accounts were mostly in funds (64%) and stocks (32%). Its reported 13F holdings for the quarter ended 30 June 2026 total $1.38B across 153 positions; the largest are Vanguard Tax-managed Fds (5.3%), Select Sector SPDR TR (4.2%) and Vanguard Index Fds (3.3%).
What the accounts hold
- Stocks32%
- Funds64%
- Cash4%
Reported 13F holdings
- $1.38B
- Reported 13F value
- 153
- Positions
- 32.0%
- In the 10 largest
- +15.5%
- Value vs. prior quarter
- Vanguard Tax-managed Fds · Van FTSE Dev Mkt5.3%
- Select Sector SPDR TR · ST Str Techn ETF4.2%
- Vanguard Index Fds · Mcap GR Idxvip3.3%
- Vanguard Index Fds · Mcap VL Idxvip3.1%
- Dimensional ETF Trust · US Small Cap ETF3.0%
- Seagate Technology Hldngs PL3.0%
- Invesco Qqq TR · Unit Ser 12.7%
- iShares TR · S&P 500 Grwt ETF2.6%
- iShares TR · Tips BD ETF2.4%
- Vanguard BD Index Fds · Total Bnd Mrkt2.4%
Together, the ten largest are 32.0% of reported value.
How many clients does KWMG have?
KWMG has 1,018 clients and manages $1.23 billion for them, as of March 2026. They include 610 individual clients, 404 high-net-worth individuals and 2 charitable organizations.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 20 March 2026
What services does KWMG offer?
KWMG provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, pension consulting, selecting other managers, educational seminars, education planning, estate planning, insurance, philanthropic planning, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does KWMG charge?
KWMG charges up to 2.00% a year for its Wrap Comprehensive Portfolio Management. The fee is billed in advance.
Source: FORM ADV PART 2A - APPENDIX 1: WRAP FEE PROGRAM BROCHURE, filed 20 March 2026
Which custodians does KWMG use?
KWMG’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $1.23B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 20 March 2026
How many financial advisors does KWMG have?
KWMG has 18 investment adviser representatives registered with state securities authorities, out of 30 employees, and 30 perform investment advisory functions. 2 employees are registered representatives of a broker-dealer and 2 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does KWMG invest in?
At the end of its last fiscal year, KWMG’s separately managed accounts held 64% registered funds (mutual funds, ETFs, BDCs), 32% exchange-traded equities and 4% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns KWMG?
KWMG is owned through a chain of holding companies by Matthew Wilson and William Keen. Its direct owners are Kwa Holdings, LLC (75% or more) and MDW Holdings, LLC (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 20 March 2026
How does KWMG get paid?
KWMG is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is KWMG registered with the SEC?
Yes, KWMG has been registered with the SEC as an investment adviser since 23 May 2014. Its CRD number is 170293 and its SEC file number is 801-79725.
Source: Form ADV Part 1A, Item 1, filed 20 March 2026; IAPD firm record
How do I contact KWMG?
KWMG’s main office is at 7500 College BLVD., Suite 1000, Overland Park, KS 66210. Its phone number is 913-624-1841. Its website is keenwealthadvisors.com.