Key Financial provides financial planning, portfolio management for individuals and small businesses, educational seminars, divorce planning, education planning, estate planning, insurance, retirement plan services, and tax planning. Financial planning was provided to 1,500 clients last fiscal year.
Key Financial reports 1,418 clients. They include 722 individual clients, 687 high-net-worth individuals, and 9 corporations and other businesses. Of its assets, 89.8% ($2.55B across 3,781 accounts) are managed with discretion; $291M across 667 accounts are not. It advised 21 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 51% | 9% |
| High-net-worth individuals | 48% | 90% |
| Pension and profit-sharing plans | Fewer than 5 | <1% |
| State or municipal government entities | Fewer than 5 | <1% |
| Corporations and other businesses | <1% | <1% |
Client shares use reported counts. Client types without a reported count are excluded from that total.
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 722 | $267M | 9.4% | $370K |
| High-net-worth individuals | 687 | $2.55B | 89.8% | $3.71M |
| Pension and profit-sharing plans | Fewer than 5 | $2.98M | 0.1% | — |
| State or municipal government entities | Fewer than 5 | $7.75M | 0.3% | — |
| Corporations and other businesses | 9 | $12.9M | 0.5% | $1.43M |
| Total | 1,418 | $2.84B | 100% | — |
- Clients
- 722
- Regulatory AUM
- $267M
- AUM share
- 9.4%
- Avg. per client
- $370K
- Clients
- 687
- Regulatory AUM
- $2.55B
- AUM share
- 89.8%
- Avg. per client
- $3.71M
- Clients
- Fewer than 5
- Regulatory AUM
- $2.98M
- AUM share
- 0.1%
- Avg. per client
- —
- Clients
- Fewer than 5
- Regulatory AUM
- $7.75M
- AUM share
- 0.3%
- Avg. per client
- —
- Clients
- 9
- Regulatory AUM
- $12.9M
- AUM share
- 0.5%
- Avg. per client
- $1.43M
Total
- Clients
- 1,418
- Regulatory AUM
- $2.84B
- AUM share
- 100%
- Avg. per client
- —
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 21
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1500
Key Financial is paid through a percentage of assets under management, fixed fees (other than subscription fees), commissions and other compensation. The reviewed brochures do not disclose an asset-based fee rate. Read the SEC-filed brochure. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Additional Consulting Services
- Consulting on estates, divorce settlements, trust attorney consultations or project work is estimated in advance and billed after the work is completed.
- Phase One Financial Planning
- A fixed fee for the comprehensive initial financial plan, estimated at the initial meeting.
Patricia Brennan owns 75% or more of Key Financial. The leadership team of Key Financial includes Chief Investment Officer Richard Everett. It has 36 employees, 10 of them in advisory roles.
Leadership
- Richard EverettChief Investment Officer
- Eric FuhrmanChief Planning Officer
- Patricia BrennanCEO and CCO
Investment adviser representatives
8 representatives listed in the SEC register as of 9 October 2026.
- Michael Patrick Brennan
- Patricia Clark Brennan
- Richard Bradley Everett
- Eric Ryan Fuhrman
- Diane L Krainik
- Matthew Douglas Mainwaring
- Elizabeth Jane Miller
- Spencer Paul Peet
Staff
- 36 employees
- 10 in advisory functions
- 10 state-registered reps
- 13 broker-dealer reps
- 10 insurance agents
- Owns 75% or more of Key Financial, Inc.
Patricia Brennan
Control person · since January 1997
Key Financial’s regulatory assets grew 1.9× from $1.48B (March 2021) to $2.84B (July 2026); clients rose from 832 to 1,418 and employees from 25 to 36.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| July 2026 | $2.84B | 1,418 | 36 | 1 |
| March 2025 | $2.46B | 2,155 | 35 | 2 |
| March 2024 | $2.17B | 2,075 | 29 | 2 |
| August 2023 | $1.75B | 1,406 | 32 | 2 |
| April 2022 | $1.87B | 1,303 | 29 | 2 |
| March 2021 | $1.48B | 832 | 25 | 2 |
Besides its headquarters, Key Financial has 0 offices, with 1 listed address in Pennsylvania.
Pennsylvania · 1 listed address
- 1045a Andrew Drive, West ChesterHQ
Contact and registration details
- Legal name
- Key Financial, Inc.
- Headquarters
- 1045a Andrew Drive, West Chester, PA 19380
- Website
- keyfinancialinc.com
- Phone
- 610-429-9050
- @key-financial-inc
- SEC file
- 801-107742
- Founded
- 1997
- Structure
- Pennsylvania corporation
- Fiscal year end
- December
Key Financial uses Pershing ($2.76B) as custodian for its separately managed accounts. Key Financial does not have custody of client assets.
- PershingPershing LLC · Jersey City, NJ · $2.76B100%
At year end, Key Financial’s separately managed accounts were mostly in funds (87%). Its reported 13F holdings for the quarter ended 30 June 2026 total $611M across 1,356 positions; the largest are Apple Inc. (4.9%), Wisdomtree TR (3.7%) and Wisdomtree TR (3.4%).
What the accounts hold
- Stocks8%
- Funds87%
- Cash4%
- Other1%
- U.s. government/agency bonds;u.s. state and local bonds; investment grade corporate bonds1%
Reported 13F holdings
- $611M
- Reported 13F value
- 1,356
- Positions
- 29.6%
- In the 10 largest
- +8.7%
- Value vs. prior quarter
- Apple Inc.4.9%
- Wisdomtree TR · True Dev Intl FD3.7%
- Wisdomtree TR · Glob EX US QU FD3.4%
- Wisdomtree TR · US Smallcap Fund3.3%
- SPDR Series Trust · ST Str Sp600sm C3.2%
- iShares TR · US Treas BD ETF3.2%
- First TR Exchng Traded FD VI · FT Ladd Buff ETF2.4%
- iShares TR · Eafe Grwth ETF2.0%
- Microsoft Corp.1.8%
- First TR Exchange Traded FD · Intl Dev Strngth1.7%
Together, the ten largest are 29.6% of reported value.
How many clients does Key Financial have?
Key Financial has 1,418 clients and manages $2.84 billion for them, as of July 2026. They include 722 individual clients, 687 high-net-worth individuals, and 9 corporations and other businesses.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026
What services does Key Financial offer?
Key Financial provides financial planning, portfolio management for individuals and small businesses, educational seminars, divorce planning, education planning, estate planning, insurance, retirement plan services, and tax planning.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
Which custodians does Key Financial use?
Key Financial’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $2.76B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 July 2026
How many financial advisors does Key Financial have?
Key Financial has 10 investment adviser representatives registered with state securities authorities, out of 36 employees, and 10 perform investment advisory functions. 13 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Key Financial invest in?
At the end of its last fiscal year, Key Financial’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities, 4% cash and equivalents and 1% other. The 1% other category is described as: U.S. Government/Agency Bonds;u.s. State and Local Bonds; Investment Grade Corporate Bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Key Financial?
Key Financial’s direct owner is Patricia Brennan (75% or more).
Source: Form ADV Part 1A, Schedules A and B, filed 17 July 2026
How does Key Financial get paid?
Key Financial is paid through a percentage of assets under management, fixed fees, commissions and other compensation. Its Form ADV lists no performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
Is Key Financial registered with the SEC?
Yes, Key Financial has been registered with the SEC as an investment adviser since 5 May 2016. Its CRD number is 116240 and its SEC file number is 801-107742.
Source: Form ADV Part 1A, Item 1, filed 17 July 2026; IAPD firm record
How do I contact Key Financial?
Key Financial’s main office is at 1045a Andrew Drive, West Chester, PA 19380. Its phone number is 610-429-9050. Its website is keyfinancialinc.com.