{"url":"https://nivawealth.com/firms/key-financial-116240","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/116240","regulatoryAum":2839149609,"crd":"116240","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6135449","suffix":null,"lastName":"BRENNAN","firstName":"MICHAEL","middleName":"PATRICK"},{"crd":"1454607","suffix":null,"lastName":"BRENNAN","firstName":"PATRICIA","middleName":"CLARK"},{"crd":"5254694","suffix":null,"lastName":"EVERETT","firstName":"RICHARD","middleName":"BRADLEY"},{"crd":"4437818","suffix":null,"lastName":"FUHRMAN","firstName":"ERIC","middleName":"RYAN"},{"crd":"6628363","suffix":null,"lastName":"KRAINIK","firstName":"DIANE","middleName":"L"},{"crd":"7393770","suffix":null,"lastName":"MAINWARING","firstName":"MATTHEW","middleName":"DOUGLAS"},{"crd":"2399228","suffix":null,"lastName":"MILLER","firstName":"ELIZABETH","middleName":"JANE"},{"crd":"7286850","suffix":null,"lastName":"PEET","firstName":"SPENCER","middleName":"PAUL"}],"total":8,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-03-25","regulatoryAum":1476906293,"clients":832,"employees":25,"offices":2},{"filedOn":"2022-04-12","regulatoryAum":1874023734,"clients":1303,"employees":29,"offices":2},{"filedOn":"2023-08-01","regulatoryAum":1752668690,"clients":1406,"employees":32,"offices":2},{"filedOn":"2024-03-15","regulatoryAum":2166191568,"clients":2075,"employees":29,"offices":2},{"filedOn":"2025-03-15","regulatoryAum":2457029591,"clients":2155,"employees":35,"offices":2},{"filedOn":"2026-07-17","regulatoryAum":2839149609,"clients":1418,"employees":36,"offices":1}],"secFileNumber":"801-107742","legalName":"Key Financial, Inc.","displayName":"Key Financial","slug":"key-financial-116240","website":"https://keyfinancialinc.com/","logo":{"src":"https://rmkhnxnbeclogprvkfyl.supabase.co/storage/v1/object/public/firm-logos/116240/4a3fa80a7b98756d-r1.webp","tone":"light","width":551,"height":200,"sourceUrl":"https://keyfinancialinc.com/","sourceLabel":"KEY Financial, Inc., website"},"classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/key-financial-inc","founded":"1997","organization":"Pennsylvania corporation","fiscalYearEnd":"December","headquarters":{"street":"1045a Andrew Drive","city":"West Chester","state":"PA","stateName":"Pennsylvania","country":"United States","postalCode":"19380"},"tradeNames":[],"registration":{"secApproved":"5 May 2016","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":1998262.2363378282,"staff":{"employees":36,"advisory":10,"brokerDealerReps":13,"insuranceAgents":10,"promoters":0},"aum":{"regulatory":2839149609,"discretionary":2548454796,"discretionaryAccounts":3781,"nonDiscretionary":290694813,"nonDiscretionaryAccounts":667,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":21},"clientTypes":[{"label":"Individuals (other than HNW)","clients":722,"regulatoryAum":266805757},{"label":"High-net-worth individuals","clients":687,"regulatoryAum":2548745734},{"label":"Pension and profit-sharing plans","clients":null,"fewerThan5":true,"regulatoryAum":2979076},{"label":"State or municipal government entities","clients":null,"fewerThan5":true,"regulatoryAum":7752707},{"label":"Corporations and other businesses","clients":9,"regulatoryAum":12866335}],"feePrograms":[{"role":"other","program":"Additional Consulting Services","summary":"Consulting on estates, divorce settlements, trust attorney consultations or project work is estimated in advance and billed after the work is completed.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052159","versionId":1052159,"submittedOn":"2026-07-17","documentName":"FORM ADV PART 2A"},{"role":"other","program":"Phase One Financial Planning","summary":"A fixed fee for the comprehensive initial financial plan, estimated at the initial meeting.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052159","versionId":1052159,"submittedOn":"2026-07-17","documentName":"FORM ADV PART 2A"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed_no_numerical_schedule","checkedAt":"2026-10-22T04:24:20.530152+00:00","documents":[{"name":"FORM ADV PART 2A","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052159","versionId":1052159,"submittedOn":"2026-07-17"}]},"custodians":[{"name":"Pershing LLC","shortName":"Pershing","location":"Jersey City, NJ","smaAssets":2761698088}],"custodyNote":"Key Financial does not have custody of client assets.","leadership":[{"name":"Richard Everett","title":"Chief Investment Officer","crd":"5254694"},{"name":"Eric Fuhrman","title":"Chief Planning Officer","crd":"4437818"},{"name":"Patricia Brennan","title":"CEO and CCO","crd":"1454607"}],"ownership":[{"label":"Patricia Brennan","detail":"Ceo and cco in the 75% or more ownership band and a control person, since January 1997."}],"filedOffices":{"otherThanPrincipal":0,"privateResidences":0},"listedOfficeAddresses":1,"foreignOffices":[],"officesByState":[{"state":"Pennsylvania","offices":1,"addresses":[{"street":"1045a Andrew Drive","city":"West Chester","headquarters":true}]}],"brochureServices":["divorce planning","education planning","estate planning","insurance","retirement plan services","tax planning"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"610-429-9050","stateRegisteredReps":10,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Fixed fees (other than subscription fees)","Commissions","Other"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Educational seminars/workshops"],"financialPlanningClients":"1500","assetMix":[{"label":"Exchange-traded equity securities","percent":8},{"label":"Securities issued by registered investment companies or business development companies","percent":87},{"label":"Cash and cash equivalents","percent":4},{"label":"Other","percent":1,"detail":"U.S. Government/Agency Bonds;u.s. State and Local Bonds;  Investment Grade Corporate Bonds"}],"privateFunds":0},"sources":{"adv1FilingDate":"17 July 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/116240/PDF/116240.pdf","brochureDate":"17 July 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1052159","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Key Financial have?","answer":"Key Financial has 1,418 clients and manages $2.84 billion for them, as of July 2026. They include 722 individual clients, 687 high-net-worth individuals, and 9 corporations and other businesses.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 17 July 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Key Financial offer?","answer":"Key Financial provides financial planning, portfolio management for individuals and small businesses, educational seminars, divorce planning, education planning, estate planning, insurance, retirement plan services, and tax planning.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Which custodians does Key Financial use?","answer":"Key Financial’s separately managed account assets are held at Pershing LLC (Jersey City, NJ), with $2.76B. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 17 July 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Key Financial have?","answer":"Key Financial has 10 investment adviser representatives registered with state securities authorities, out of 36 employees, and 10 perform investment advisory functions. 13 employees are registered representatives of a broker-dealer and 10 employees are licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Key Financial invest in?","answer":"At the end of its last fiscal year, Key Financial’s separately managed accounts held 87% registered funds (mutual funds, ETFs, BDCs), 8% exchange-traded equities, 4% cash and equivalents and 1% other. The 1% other category is described as: U.S. Government/Agency Bonds;u.s. State and Local Bonds;  Investment Grade Corporate Bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Key Financial?","answer":"Key Financial’s direct owner is Patricia Brennan (75% or more).","source":"Form ADV Part 1A, Schedules A and B, filed 17 July 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Key Financial get paid?","answer":"Key Financial is paid through a percentage of assets under management, fixed fees, commissions and other compensation. Its Form ADV lists no performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Is Key Financial registered with the SEC?","answer":"Yes, Key Financial has been registered with the SEC as an investment adviser since 5 May 2016. Its CRD number is 116240 and its SEC file number is 801-107742.","source":"Form ADV Part 1A, Item 1, filed 17 July 2026; IAPD firm record","sourceRef":{"doc":"adv1","section":"identity"}},{"question":"How do I contact Key Financial?","answer":"Key Financial’s main office is at 1045a Andrew Drive, West Chester, PA 19380. Its phone number is 610-429-9050. Its website is keyfinancialinc.com.","source":"Form ADV Part 1A, Item 1.F, filed 17 July 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":{"url":"https://nivawealth.com/firms/key-financial-116240/holdings","form":"13F-HR","periodOfReport":"2026-06-30","filedOn":"2026-07-24","filingIndexUrl":"https://www.sec.gov/Archives/edgar/data/1801720/000142050626001284/0001420506-26-001284-index.html","totalValue":610559962,"positionCount":1356,"top10Share":0.29647214240359904,"top10":[{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":29744313,"shares":102793,"shareType":"SH","priorValue":26260134,"priorShares":103472},{"issuer":"WISDOMTREE TR","titleOfClass":"TRUE DEV INTL FD","cusip":"97717W794","value":22778931,"shares":306315,"shareType":"SH","priorValue":21846410,"priorShares":321335},{"issuer":"WISDOMTREE TR","titleOfClass":"GLOB EX US QU FD","cusip":"97717W844","value":20885754,"shares":452268,"shareType":"SH","priorValue":18684544,"priorShares":462832},{"issuer":"WISDOMTREE TR","titleOfClass":"US SMALLCAP FUND","cusip":"97717W562","value":19928531,"shares":293975,"shareType":"SH","priorValue":16720260,"priorShares":288039},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP600SM C","cusip":"78464A300","value":19718763,"shares":180724,"shareType":"SH","priorValue":17311800,"priorShares":183039},{"issuer":"ISHARES TR","titleOfClass":"US TREAS BD ETF","cusip":"46429B267","value":19620710,"shares":861313,"shareType":"SH","priorValue":17716990,"priorShares":773330},{"issuer":"FIRST TR EXCHNG TRADED FD VI","titleOfClass":"FT LADD BUFF ETF","cusip":"33740F755","value":14701608,"shares":402453,"shareType":"SH","priorValue":13857722,"priorShares":410356},{"issuer":"ISHARES TR","titleOfClass":"EAFE GRWTH ETF","cusip":"464288885","value":12465640,"shares":100190,"shareType":"SH","priorValue":10021073,"priorShares":89980},{"issuer":"MICROSOFT CORP","titleOfClass":"COM","cusip":"594918104","value":10784008,"shares":28910,"shareType":"SH","priorValue":10613144,"priorShares":28671},{"issuer":"FIRST TR EXCHANGE TRADED FD","titleOfClass":"INTL DEV STRNGTH","cusip":"33738R662","value":10385762,"shares":248600,"shareType":"SH","priorValue":9746724,"priorShares":249690}],"positionsListed":200,"positions":[{"issuer":"APPLE INC","titleOfClass":"COM","cusip":"037833100","value":29744313,"shares":102793,"shareType":"SH","priorValue":26260134,"priorShares":103472},{"issuer":"WISDOMTREE TR","titleOfClass":"TRUE DEV INTL FD","cusip":"97717W794","value":22778931,"shares":306315,"shareType":"SH","priorValue":21846410,"priorShares":321335},{"issuer":"WISDOMTREE TR","titleOfClass":"GLOB EX US QU FD","cusip":"97717W844","value":20885754,"shares":452268,"shareType":"SH","priorValue":18684544,"priorShares":462832},{"issuer":"WISDOMTREE TR","titleOfClass":"US SMALLCAP FUND","cusip":"97717W562","value":19928531,"shares":293975,"shareType":"SH","priorValue":16720260,"priorShares":288039},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP600SM C","cusip":"78464A300","value":19718763,"shares":180724,"shareType":"SH","priorValue":17311800,"priorShares":183039},{"issuer":"ISHARES TR","titleOfClass":"US TREAS BD ETF","cusip":"46429B267","value":19620710,"shares":861313,"shareType":"SH","priorValue":17716990,"priorShares":773330},{"issuer":"FIRST TR EXCHNG TRADED FD VI","titleOfClass":"FT LADD BUFF ETF","cusip":"33740F755","value":14701608,"shares":402453,"shareType":"SH","priorValue":13857722,"priorShares":410356},{"issuer":"ISHARES TR","titleOfClass":"EAFE GRWTH ETF","cusip":"464288885","value":12465640,"shares":100190,"shareType":"SH","priorValue":10021073,"priorShares":89980},{"issuer":"MICROSOFT CORP","titleOfClass":"COM","cusip":"594918104","value":10784008,"shares":28910,"shareType":"SH","priorValue":10613144,"priorShares":28671},{"issuer":"FIRST TR EXCHANGE TRADED FD","titleOfClass":"INTL DEV STRNGTH","cusip":"33738R662","value":10385762,"shares":248600,"shareType":"SH","priorValue":9746724,"priorShares":249690},{"issuer":"EXXON MOBIL CORP","titleOfClass":"COM","cusip":"30231G102","value":9940422,"shares":72706,"shareType":"SH","priorValue":8037714,"priorShares":47375},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP600GRWO","cusip":"78464A201","value":9569117,"shares":80325,"shareType":"SH","priorValue":8031731,"priorShares":83127},{"issuer":"WISDOMTREE TR","titleOfClass":"US LARGECAP DIVD","cusip":"97717W307","value":9248197,"shares":96015,"shareType":"SH","priorValue":8534350,"priorShares":95537},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR P500VAL","cusip":"78464A508","value":9244275,"shares":152069,"shareType":"SH","priorValue":8599651,"priorShares":151991},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR P500GRW","cusip":"78464A409","value":8984756,"shares":75509,"shareType":"SH","priorValue":8083596,"priorShares":82562},{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"INTERNL GWT","cusip":"46641Q324","value":8967605,"shares":102869,"shareType":"SH","priorValue":7562309,"priorShares":101863},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULSHS 2027 MUNI","cusip":"46138J494","value":8690253,"shares":367608,"shareType":"SH","priorValue":8090993,"priorShares":342056},{"issuer":"BROADCOM INC","titleOfClass":"COM","cusip":"11135F101","value":7342327,"shares":19437,"shareType":"SH","priorValue":6337217,"priorShares":20475},{"issuer":"FIRST TR EXCH TRADED FD III","titleOfClass":"INSTL PFD SECS","cusip":"33739P855","value":7103909,"shares":368269,"shareType":"SH","priorValue":7515393,"priorShares":395547},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULSHS 2026 MUNI","cusip":"46138J510","value":6893199,"shares":292767,"shareType":"SH","priorValue":4574225,"priorShares":193618},{"issuer":"NVIDIA CORPORATION","titleOfClass":"COM","cusip":"67066G104","value":6589764,"shares":32934,"shareType":"SH","priorValue":5872746,"priorShares":33674},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST INTER ETF","cusip":"78464A672","value":6503986,"shares":229094,"shareType":"SH","priorValue":6813664,"priorShares":237741},{"issuer":"JOHNSON & JOHNSON","titleOfClass":"COM","cusip":"478160104","value":6373584,"shares":25096,"shareType":"SH","priorValue":6321915,"priorShares":25863},{"issuer":"WISDOMTREE TR","titleOfClass":"US SMALLCAP DIVD","cusip":"97717W604","value":6322416,"shares":155418,"shareType":"SH","priorValue":5703725,"priorShares":158701},{"issuer":"AMAZON COM INC","titleOfClass":"COM","cusip":"023135106","value":6273347,"shares":26321,"shareType":"SH","priorValue":5752417,"priorShares":27620},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL A","cusip":"02079K305","value":6114243,"shares":17109,"shareType":"SH","priorValue":4993767,"priorShares":17366},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST SHO TREAS ETF","cusip":"78468R101","value":6037851,"shares":208130,"shareType":"SH","priorValue":6083592,"priorShares":208485},{"issuer":"JPMORGAN CHASE & CO","titleOfClass":"COM","cusip":"46625H100","value":5782939,"shares":17667,"shareType":"SH","priorValue":6488581,"priorShares":22058},{"issuer":"ISHARES TR","titleOfClass":"EAFE VALUE ETF","cusip":"464288877","value":5135127,"shares":67082,"shareType":"SH","priorValue":4354977,"priorShares":58574},{"issuer":"ISHARES TR","titleOfClass":"RUS 1000 GRW ETF","cusip":"464287614","value":5053719,"shares":40700,"shareType":"SH","priorValue":4441382,"priorShares":10416},{"issuer":"SPDR INDEX SHS FDS","titleOfClass":"ST PORT MARK ETF","cusip":"78463X509","value":5048912,"shares":97507,"shareType":"SH","priorValue":4556884,"priorShares":97141},{"issuer":"PROSHARES TR","titleOfClass":"MSCI EAFE DIVD","cusip":"74347B839","value":4699112,"shares":109687,"shareType":"SH","priorValue":3794182,"priorShares":92671},{"issuer":"WISDOMTREE TR","titleOfClass":"INTL EQUITY FD","cusip":"97717W703","value":4592367,"shares":62725,"shareType":"SH","priorValue":4459579,"priorShares":63808},{"issuer":"AMERICAN CENTY ETF TR","titleOfClass":"US QUALITY GROW","cusip":"025072307","value":4362656,"shares":36956,"shareType":"SH","priorValue":3035892,"priorShares":28905},{"issuer":"ABBVIE INC","titleOfClass":"COM","cusip":"00287Y109","value":4135425,"shares":16434,"shareType":"SH","priorValue":3600178,"priorShares":16553},{"issuer":"DOUBLELINE ETF TRUST","titleOfClass":"MORTGAGE ETF","cusip":"25861R402","value":3760747,"shares":76610,"shareType":"SH"},{"issuer":"ISHARES TR","titleOfClass":"S&P 500 GRWT ETF","cusip":"464287309","value":3506740,"shares":25498,"shareType":"SH","priorValue":2888377,"priorShares":25536},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULSHS 2026 CB","cusip":"46138J791","value":3015226,"shares":154429,"shareType":"SH","priorValue":3464876,"priorShares":177413},{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"ULTRA SHRT ETF","cusip":"46641Q837","value":2961834,"shares":58569,"shareType":"SH","priorValue":1293895,"priorShares":25566},{"issuer":"MERCK & CO INC","titleOfClass":"COM","cusip":"58933Y105","value":2913923,"shares":22676,"shareType":"SH","priorValue":3032805,"priorShares":25212},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P500 ETF","cusip":"464287200","value":2897385,"shares":3869,"shareType":"SH","priorValue":2526523,"priorShares":3868},{"issuer":"ALPHABET INC","titleOfClass":"CAP STK CL C","cusip":"02079K107","value":2877166,"shares":8143,"shareType":"SH","priorValue":2203085,"priorShares":7680},{"issuer":"THE CIGNA GROUP","titleOfClass":"COM","cusip":"125523100","value":2855783,"shares":10359,"shareType":"SH","priorValue":2763277,"priorShares":10359},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"GROWTH ETF","cusip":"922908736","value":2848504,"shares":33068,"shareType":"SH","priorValue":2414271,"priorShares":5527},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULSHS 2028 MUNI","cusip":"46138J486","value":2592487,"shares":110601,"shareType":"SH","priorValue":3432544,"priorShares":146720},{"issuer":"BERKSHIRE HATHAWAY INC DEL","titleOfClass":"CL B NEW","cusip":"084670702","value":2562497,"shares":5121,"shareType":"SH","priorValue":2435774,"priorShares":5083},{"issuer":"ISHARES TR","titleOfClass":"MRGSTR SM CP GR","cusip":"464288604","value":2376153,"shares":36255,"shareType":"SH","priorValue":1998392,"priorShares":36467},{"issuer":"S & T BANCORP INC","titleOfClass":"COM","cusip":"783859101","value":2365901,"shares":48205,"shareType":"SH","priorValue":2094930,"priorShares":50082},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULSHS 2027 CB","cusip":"46138J783","value":2243858,"shares":114395,"shareType":"SH","priorValue":2679617,"priorShares":136541},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"S&P 500 ETF SHS","cusip":"922908363","value":2232132,"shares":3250,"shareType":"SH","priorValue":1924709,"priorShares":3221},{"issuer":"MCDONALDS CORP","titleOfClass":"COM","cusip":"580135101","value":2169508,"shares":8026,"shareType":"SH","priorValue":2517710,"priorShares":8101},{"issuer":"PROCTER & GAMBLE CO","titleOfClass":"COM","cusip":"742718109","value":2100460,"shares":14324,"shareType":"SH","priorValue":2351392,"priorShares":16279},{"issuer":"ORACLE CORP","titleOfClass":"COM","cusip":"68389X105","value":2083941,"shares":14220,"shareType":"SH","priorValue":2089403,"priorShares":14203},{"issuer":"PALANTIR TECHNOLOGIES INC","titleOfClass":"CL A","cusip":"69608A108","value":2082443,"shares":17849,"shareType":"SH","priorValue":2893711,"priorShares":19782},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"VALUE ETF","cusip":"922908744","value":2057240,"shares":9440,"shareType":"SH","priorValue":1852111,"priorShares":9440},{"issuer":"ISHARES TR","titleOfClass":"MORNINGSTAR GRWT","cusip":"464287119","value":1953064,"shares":16690,"shareType":"SH","priorValue":1435828,"priorShares":15038},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR P400MID","cusip":"78464A847","value":1929716,"shares":28563,"shareType":"SH","priorValue":1747582,"priorShares":29510},{"issuer":"VANGUARD WORLD FD","titleOfClass":"INF TECH ETF","cusip":"92204A702","value":1911364,"shares":15992,"shareType":"SH","priorValue":1394742,"priorShares":1999},{"issuer":"AUTOMATIC DATA PROCESSING IN","titleOfClass":"COM","cusip":"053015103","value":1899320,"shares":8481,"shareType":"SH","priorValue":2190484,"priorShares":10781},{"issuer":"INVESCO QQQ TR","titleOfClass":"UNIT SER 1","cusip":"46090E103","value":1873310,"shares":2544,"shareType":"SH","priorValue":1481549,"priorShares":2567},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULSHS 2029 MUNI","cusip":"46138J478","value":1835445,"shares":79698,"shareType":"SH","priorValue":2550484,"priorShares":110776},{"issuer":"ISHARES TR","titleOfClass":"RUS 1000 VAL ETF","cusip":"464287598","value":1821158,"shares":7512,"shareType":"SH","priorValue":1637140,"priorShares":7662},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"INVSC 30 MUNI BD","cusip":"46138J445","value":1777766,"shares":81108,"shareType":"SH","priorValue":2484001,"priorShares":113875},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"TOTAL STK MKT","cusip":"922908769","value":1694413,"shares":4579,"shareType":"SH","priorValue":1468989,"priorShares":4579},{"issuer":"ABBOTT LABORATORIES","titleOfClass":"COM","cusip":"002824100","value":1689148,"shares":18615,"shareType":"SH","priorValue":1939088,"priorShares":18887},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"INVSCO BLSH 28","cusip":"46138J643","value":1668443,"shares":81927,"shareType":"SH","priorValue":2151195,"priorShares":105332},{"issuer":"STATE STR SPDR S&P 500 ETF T","titleOfClass":"TR UNIT","cusip":"78462F103","value":1648008,"shares":2207,"shareType":"SH","priorValue":1433251,"priorShares":2204},{"issuer":"WISDOMTREE TR","titleOfClass":"US TOTAL DIVIDND","cusip":"97717W109","value":1639948,"shares":17587,"shareType":"SH","priorValue":1458377,"priorShares":16887},{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"HEDG EQU LAD ETF","cusip":"46654Q724","value":1636382,"shares":24214,"shareType":"SH","priorValue":977887,"priorShares":15301},{"issuer":"GE AEROSPACE","titleOfClass":"COM NEW","cusip":"369604301","value":1626847,"shares":4353,"shareType":"SH","priorValue":1133661,"priorShares":3995},{"issuer":"TESLA INC","titleOfClass":"COM","cusip":"88160R101","value":1618889,"shares":3849,"shareType":"SH","priorValue":1486628,"priorShares":3999},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"LARGE CAP ETF","cusip":"922908637","value":1596086,"shares":4641,"shareType":"SH","priorValue":1386963,"priorShares":4641},{"issuer":"ISHARES TR","titleOfClass":"RUS 1000 ETF","cusip":"464287622","value":1588860,"shares":3880,"shareType":"SH","priorValue":1303227,"priorShares":3655},{"issuer":"INVESCO EXCHANGE TRADED FD T","titleOfClass":"S&P500 QUALITY","cusip":"46137V241","value":1586210,"shares":17605,"shareType":"SH","priorValue":1247177,"priorShares":16587},{"issuer":"VANGUARD TAX-MANAGED FDS","titleOfClass":"VAN FTSE DEV MKT","cusip":"921943858","value":1582657,"shares":22213,"shareType":"SH","priorValue":1417881,"priorShares":22127},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP600 SML","cusip":"78468R853","value":1528024,"shares":26496,"shareType":"SH","priorValue":1284201,"priorShares":26577},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULLETSHS 31 MUN","cusip":"46138J411","value":1509745,"shares":71944,"shareType":"SH","priorValue":2207340,"priorShares":105714},{"issuer":"BERKSHIRE HATHAWAY INC DEL","titleOfClass":"CL A","cusip":"084670108","value":1497700,"shares":2,"shareType":"SH","priorValue":1436280,"priorShares":2},{"issuer":"INVESCO EXCH TRADED FD TR II","titleOfClass":"S&P 500 REVENUE","cusip":"46138G698","value":1473073,"shares":11530,"shareType":"SH","priorValue":1009369,"priorShares":8784},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP400GRW","cusip":"78464A821","value":1468155,"shares":13098,"shareType":"SH","priorValue":1519719,"priorShares":15837},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"INVSCO BLSH 26","cusip":"46138J635","value":1460879,"shares":63641,"shareType":"SH","priorValue":1493003,"priorShares":64423},{"issuer":"CHEVRON CORPORATION","titleOfClass":"COM","cusip":"166764100","value":1457362,"shares":8792,"shareType":"SH","priorValue":2026172,"priorShares":9793},{"issuer":"CISCO SYS INC","titleOfClass":"COM","cusip":"17275R102","value":1444637,"shares":12299,"shareType":"SH","priorValue":1478010,"priorShares":19049},{"issuer":"CORNING INC","titleOfClass":"COM","cusip":"219350105","value":1443946,"shares":5653,"shareType":"SH","priorValue":768638,"priorShares":5653},{"issuer":"ISHARES TR","titleOfClass":"CONV BD ETF","cusip":"46435G102","value":1379077,"shares":11328,"shareType":"SH","priorValue":1153083,"priorShares":11328},{"issuer":"VANGUARD WHITEHALL FDS","titleOfClass":"HIGH DIV YLD","cusip":"921946406","value":1376441,"shares":8710,"shareType":"SH","priorValue":1289951,"priorShares":8710},{"issuer":"MARATHON PETE CORP","titleOfClass":"COM","cusip":"56585A102","value":1374993,"shares":5378,"shareType":"SH","priorValue":1313200,"priorShares":5378},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULLETSHS 32 MUN","cusip":"46139W833","value":1374781,"shares":54685,"shareType":"SH","priorValue":1227852,"priorShares":49403},{"issuer":"COCA COLA CO","titleOfClass":"COM","cusip":"191216100","value":1373366,"shares":16899,"shareType":"SH","priorValue":1659336,"priorShares":21819},{"issuer":"ADVANCED MICRO DEVICES INC","titleOfClass":"COM","cusip":"007903107","value":1369786,"shares":2358,"shareType":"SH","priorValue":499014,"priorShares":2453},{"issuer":"PEPSICO INC","titleOfClass":"COM","cusip":"713448108","value":1338835,"shares":9888,"shareType":"SH","priorValue":1541253,"priorShares":9925},{"issuer":"GE VERNOVA INC","titleOfClass":"COM","cusip":"36828A101","value":1262974,"shares":1075,"shareType":"SH","priorValue":855442,"priorShares":980},{"issuer":"PFIZER INC","titleOfClass":"COM","cusip":"717081103","value":1262178,"shares":52416,"shareType":"SH","priorValue":1694853,"priorShares":60358},{"issuer":"ISHARES TR","titleOfClass":"RUSSELL 2000 ETF","cusip":"464287655","value":1249572,"shares":4159,"shareType":"SH","priorValue":1061440,"priorShares":4280},{"issuer":"ISHARES TR","titleOfClass":"S&P SML 600 GWT","cusip":"464287887","value":1231626,"shares":6896,"shareType":"SH","priorValue":997920,"priorShares":6896},{"issuer":"TJX COS INC NEW","titleOfClass":"COM","cusip":"872540109","value":1228059,"shares":8106,"shareType":"SH","priorValue":1291334,"priorShares":8086},{"issuer":"UNITEDHEALTH GROUP INC","titleOfClass":"COM","cusip":"91324P102","value":1224446,"shares":2946,"shareType":"SH","priorValue":804193,"priorShares":2972},{"issuer":"INVESCO EXCH TRADED FD TR II","titleOfClass":"RAFI DVLPD MRKTS","cusip":"46138E743","value":1189515,"shares":15726,"shareType":"SH","priorValue":1093725,"priorShares":15647},{"issuer":"MERIDIAN CORP","titleOfClass":"COM","cusip":"58958P104","value":1189101,"shares":59366,"shareType":"SH","priorValue":1125579,"priorShares":59366},{"issuer":"SPDR INDEX SHS FDS","titleOfClass":"ST STR PO EX ETF","cusip":"78463X889","value":1188045,"shares":23577,"shareType":"SH","priorValue":1062002,"priorShares":23264},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULLE MUN ETF","cusip":"46139W791","value":1182101,"shares":45809,"shareType":"SH","priorValue":1051945,"priorShares":41385},{"issuer":"HOME DEPOT INC","titleOfClass":"COM","cusip":"437076102","value":1169972,"shares":3317,"shareType":"SH","priorValue":1112759,"priorShares":3383},{"issuer":"MOODYS CORP","titleOfClass":"COM","cusip":"615369105","value":1161287,"shares":2564,"shareType":"SH","priorValue":1118545,"priorShares":2564},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"SML CP GRW ETF","cusip":"922908595","value":1150126,"shares":3145,"shareType":"SH","priorValue":924280,"priorShares":3058},{"issuer":"NORFOLK SOUTHN CORP","titleOfClass":"COM","cusip":"655844108","value":1126547,"shares":3581,"shareType":"SH","priorValue":1027747,"priorShares":3581},{"issuer":"ISHARES INC","titleOfClass":"CORE MSCI EMKT","cusip":"46434G103","value":1125420,"shares":13586,"shareType":"SH","priorValue":948842,"priorShares":13604},{"issuer":"BLACKSTONE INC","titleOfClass":"COM","cusip":"09260D107","value":1124850,"shares":9559,"shareType":"SH","priorValue":1154213,"priorShares":10038},{"issuer":"SPDR INDEX SHS FDS","titleOfClass":"ST S&P INTL ETF","cusip":"78463X772","value":1115899,"shares":24280,"shareType":"SH","priorValue":1107214,"priorShares":24280},{"issuer":"FULTON FINL CORP PA","titleOfClass":"COM","cusip":"360271100","value":1084510,"shares":44833,"shareType":"SH","priorValue":911903,"priorShares":44833},{"issuer":"ISHARES TR","titleOfClass":"RUS MD CP GR ETF","cusip":"464287481","value":1041268,"shares":7112,"shareType":"SH","priorValue":961541,"priorShares":7505},{"issuer":"RTX CORPORATION","titleOfClass":"COM","cusip":"75513E101","value":1038772,"shares":5475,"shareType":"SH","priorValue":1094515,"priorShares":5674},{"issuer":"VERIZON COMMUNICATIONS INC","titleOfClass":"COM","cusip":"92343V104","value":1032821,"shares":24394,"shareType":"SH","priorValue":1569269,"priorShares":31260},{"issuer":"ISHARES TR","titleOfClass":"MORNINGSTAR VALU","cusip":"464288109","value":1029003,"shares":10164,"shareType":"SH","priorValue":883153,"priorShares":9482},{"issuer":"PACER FDS TR","titleOfClass":"DEVELOPED MRKT","cusip":"69374H873","value":995165,"shares":23905,"shareType":"SH","priorValue":1014528,"priorShares":23905},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR CONV ETF","cusip":"78464A359","value":993993,"shares":9219,"shareType":"SH","priorValue":843723,"priorShares":9219},{"issuer":"ELI LILLY & CO","titleOfClass":"COM","cusip":"532457108","value":988330,"shares":824,"shareType":"SH","priorValue":748693,"priorShares":814},{"issuer":"VISA INC","titleOfClass":"COM CL A","cusip":"92826C839","value":983639,"shares":2867,"shareType":"SH","priorValue":878309,"priorShares":2906},{"issuer":"VANGUARD INTL EQUITY INDEX F","titleOfClass":"FTSE EMR MKT ETF","cusip":"922042858","value":964291,"shares":16155,"shareType":"SH","priorValue":725997,"priorShares":13432},{"issuer":"BNY MELLON ETF TRUST","titleOfClass":"US MDCP CORE EQT","cusip":"09661T206","value":954609,"shares":7705,"shareType":"SH","priorValue":800049,"priorShares":7253},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P SCP ETF","cusip":"464287804","value":950865,"shares":6411,"shareType":"SH","priorValue":777472,"priorShares":6254},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR P500ETF","cusip":"78464A854","value":941810,"shares":10717,"shareType":"SH","priorValue":808262,"priorShares":10560},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULETSHS 2027","cusip":"46138J585","value":918114,"shares":41087,"shareType":"SH","priorValue":910144,"priorShares":40695},{"issuer":"DIMENSIONAL ETF TRUST","titleOfClass":"US MKTWIDE VALUE","cusip":"25434V724","value":915091,"shares":16635,"shareType":"SH","priorValue":840829,"priorShares":17351},{"issuer":"COSTCO WHOLESALE CORPORATION","titleOfClass":"COM","cusip":"22160K105","value":906470,"shares":969,"shareType":"SH","priorValue":831023,"priorShares":834},{"issuer":"SCHWAB STRATEGIC TR","titleOfClass":"US DIVIDEND EQ","cusip":"808524797","value":906367,"shares":28583,"shareType":"SH","priorValue":876221,"priorShares":28560},{"issuer":"JANUS DETROIT STR TR","titleOfClass":"HENDRSON AAA CL","cusip":"47103U845","value":885898,"shares":17546,"shareType":"SH","priorValue":779274,"priorShares":15471},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULLETSHARE 2034","cusip":"46139W767","value":878079,"shares":35620,"shareType":"SH","priorValue":766425,"priorShares":31595},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULTSHS 2035 MUN","cusip":"46138J353","value":868389,"shares":33875,"shareType":"SH","priorValue":767378,"priorShares":30535},{"issuer":"INTERNATIONAL BUSINESS MACHS","titleOfClass":"COM","cusip":"459200101","value":867252,"shares":3084,"shareType":"SH","priorValue":765952,"priorShares":3160},{"issuer":"ISHARES TR","titleOfClass":"MRNING SM CP ETF","cusip":"464288703","value":862443,"shares":11012,"shareType":"SH","priorValue":766765,"priorShares":11031},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P MCP ETF","cusip":"464287507","value":829192,"shares":10753,"shareType":"SH","priorValue":732923,"priorShares":10853},{"issuer":"ESSENTIAL UTILS INC","titleOfClass":"COM","cusip":"29670G102","value":829127,"shares":21643,"shareType":"SH","priorValue":1015148,"priorShares":25209},{"issuer":"CONSTELLATION ENERGY CORP","titleOfClass":"COM","cusip":"21037T109","value":823861,"shares":3317,"shareType":"SH","priorValue":928227,"priorShares":3324},{"issuer":"TOLL BROTHERS INC","titleOfClass":"COM","cusip":"889478103","value":811683,"shares":4927,"shareType":"SH","priorValue":672355,"priorShares":4927},{"issuer":"MASTERCARD INCORPORATED","titleOfClass":"CL A","cusip":"57636Q104","value":808406,"shares":1574,"shareType":"SH","priorValue":795459,"priorShares":1592},{"issuer":"INVESCO EXCH TRADED FD TR II","titleOfClass":"S&P SMALLCAP 600","cusip":"46138G664","value":784329,"shares":13182,"shareType":"SH","priorValue":712374,"priorShares":14112},{"issuer":"ASTRAZENECA PLC","titleOfClass":"ORD","cusip":"G0593M107","value":783417,"shares":4187,"shareType":"SH","priorValue":818137,"priorShares":4224},{"issuer":"PROSHARES TR","titleOfClass":"S&P MDCP 400 DIV","cusip":"74347B680","value":779627,"shares":8514,"shareType":"SH","priorValue":755137,"priorShares":8739},{"issuer":"JANUS DETROIT STR TR","titleOfClass":"HENDERSN CAP ETF","cusip":"47103U100","value":770309,"shares":8278,"shareType":"SH","priorValue":455753,"priorShares":6508},{"issuer":"ISHARES TR","titleOfClass":"CORE MSCI EAFE","cusip":"46432F842","value":768124,"shares":7953,"shareType":"SH","priorValue":717564,"priorShares":7926},{"issuer":"HERSHEY CO","titleOfClass":"COM","cusip":"427866108","value":765313,"shares":4362,"shareType":"SH","priorValue":906816,"priorShares":4362},{"issuer":"MONDELEZ INTL INC","titleOfClass":"CL A","cusip":"609207105","value":760205,"shares":13143,"shareType":"SH","priorValue":757355,"priorShares":13139},{"issuer":"ISHARES TR","titleOfClass":"S&P 500 VAL ETF","cusip":"464287408","value":749298,"shares":3300,"shareType":"SH","priorValue":706086,"priorShares":3344},{"issuer":"INTEL CORP","titleOfClass":"COM","cusip":"458140100","value":749271,"shares":5366,"shareType":"SH","priorValue":232394,"priorShares":5266},{"issuer":"META PLATFORMS INC","titleOfClass":"CL A","cusip":"30303M102","value":733967,"shares":1303,"shareType":"SH","priorValue":798693,"priorShares":1396},{"issuer":"CATERPILLAR INC","titleOfClass":"COM","cusip":"149123101","value":732651,"shares":688,"shareType":"SH","priorValue":1905049,"priorShares":2689},{"issuer":"COHEN & STEERS ETF TRUST","titleOfClass":"PFD IN OP AC ETF","cusip":"19249U203","value":722859,"shares":27717,"shareType":"SH","priorValue":470966,"priorShares":18372},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULETSHS 2029","cusip":"46138J577","value":720840,"shares":38807,"shareType":"SH","priorValue":1137295,"priorShares":60947},{"issuer":"INVESCO EXCH TRADED FD TR II","titleOfClass":"RAFI EMRGNG MRKT","cusip":"46138E727","value":716906,"shares":25714,"shareType":"SH","priorValue":194828,"priorShares":7240},{"issuer":"SALESFORCE INC","titleOfClass":"COM","cusip":"79466L302","value":705597,"shares":4504,"shareType":"SH","priorValue":852895,"priorShares":4569},{"issuer":"BANK OF AMER CORP","titleOfClass":"COM","cusip":"060505104","value":698774,"shares":12264,"shareType":"SH","priorValue":919888,"priorShares":18870},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"INVSCO 28 HYCORP","cusip":"46138J452","value":684011,"shares":31456,"shareType":"SH","priorValue":613187,"priorShares":28277},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"MCAP VL IDXVIP","cusip":"922908512","value":681522,"shares":3449,"shareType":"SH","priorValue":682573,"priorShares":3704},{"issuer":"ISHARES TR","titleOfClass":"RUS 2000 VAL ETF","cusip":"464287630","value":677314,"shares":3062,"shareType":"SH","priorValue":580525,"priorShares":3062},{"issuer":"SELECT SECTOR SPDR TR","titleOfClass":"ST STR FINL ETF","cusip":"81369Y605","value":668601,"shares":12472,"shareType":"SH","priorValue":566756,"priorShares":11480},{"issuer":"PACER FDS TR","titleOfClass":"US SM CAP CA ETF","cusip":"69374H857","value":652717,"shares":12897,"shareType":"SH","priorValue":578688,"priorShares":12897},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR DOW REIT","cusip":"78464A607","value":647318,"shares":5730,"shareType":"SH","priorValue":578558,"priorShares":5730},{"issuer":"QUALCOMM INC","titleOfClass":"COM","cusip":"747525103","value":646026,"shares":3496,"shareType":"SH","priorValue":451116,"priorShares":3503},{"issuer":"MORGAN STANLEY","titleOfClass":"COM NEW","cusip":"617446448","value":636355,"shares":3044,"shareType":"SH","priorValue":538027,"priorShares":3269},{"issuer":"GOLDMAN SACHS GROUP INC","titleOfClass":"COM","cusip":"38141G104","value":633118,"shares":626,"shareType":"SH","priorValue":307940,"priorShares":364},{"issuer":"UNITED RENTALS INC","titleOfClass":"COM","cusip":"911363109","value":626488,"shares":553,"shareType":"SH","priorValue":402894,"priorShares":553},{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"EQUITY PREMIUM","cusip":"46641Q332","value":623878,"shares":11046,"shareType":"SH","priorValue":544185,"priorShares":9601},{"issuer":"CITIGROUP INC","titleOfClass":"COM NEW","cusip":"172967424","value":620863,"shares":4436,"shareType":"SH","priorValue":467249,"priorShares":4120},{"issuer":"ISHARES TR","titleOfClass":"S&P MC 400GR ETF","cusip":"464287606","value":617698,"shares":5257,"shareType":"SH","priorValue":601607,"priorShares":5979},{"issuer":"SPDR SERIES TRUST","titleOfClass":"ST STR SP DIV","cusip":"78464A763","value":613133,"shares":4029,"shareType":"SH","priorValue":587992,"priorShares":4029},{"issuer":"WALMART INC","titleOfClass":"COM","cusip":"931142103","value":607640,"shares":5365,"shareType":"SH","priorValue":680184,"priorShares":5473},{"issuer":"ISHARES TR","titleOfClass":"SP SMCP600VL ETF","cusip":"464287879","value":605492,"shares":4430,"shareType":"SH","priorValue":531130,"priorShares":4484},{"issuer":"DISNEY WALT CO","titleOfClass":"COM","cusip":"254687106","value":602682,"shares":6261,"shareType":"SH","priorValue":613134,"priorShares":6361},{"issuer":"VANGUARD INDEX FDS","titleOfClass":"SMALL CP ETF","cusip":"922908751","value":597739,"shares":1972,"shareType":"SH","priorValue":515185,"priorShares":1967},{"issuer":"ISHARES TR","titleOfClass":"MSCI EAFE ETF","cusip":"464287465","value":597102,"shares":5748,"shareType":"SH","priorValue":558303,"priorShares":5748},{"issuer":"ISHARES TR","titleOfClass":"RUS 2000 GRW ETF","cusip":"464287648","value":593304,"shares":1506,"shareType":"SH","priorValue":472598,"priorShares":1506},{"issuer":"MARRIOTT INTL INC NEW","titleOfClass":"CL A","cusip":"571903202","value":587756,"shares":1586,"shareType":"SH","priorValue":574335,"priorShares":1756},{"issuer":"CROWDSTRIKE HLDGS INC","titleOfClass":"CL A","cusip":"22788C105","value":581513,"shares":762,"shareType":"SH","priorValue":297492,"priorShares":762},{"issuer":"YUM BRANDS INC","titleOfClass":"COM","cusip":"988498101","value":576615,"shares":3607,"shareType":"SH","priorValue":560816,"priorShares":3607},{"issuer":"ISHARES TR","titleOfClass":"MSCI EMG MKT ETF","cusip":"464287234","value":569513,"shares":8325,"shareType":"SH","priorValue":494641,"priorShares":8710},{"issuer":"DIREXION SHARES ETF TRUST","titleOfClass":"NASDAQ 100 EQ WT","cusip":"25459Y207","value":567224,"shares":4649,"shareType":"SH","priorValue":458066,"priorShares":4649},{"issuer":"DOMINION ENERGY INC","titleOfClass":"COM","cusip":"25746U109","value":561412,"shares":8221,"shareType":"SH","priorValue":652943,"priorShares":10562},{"issuer":"AMGEN INC","titleOfClass":"COM","cusip":"031162100","value":552957,"shares":1527,"shareType":"SH","priorValue":543608,"priorShares":1545},{"issuer":"GILEAD SCIENCES INC","titleOfClass":"COM","cusip":"375558103","value":537829,"shares":4257,"shareType":"SH","priorValue":592044,"priorShares":4248},{"issuer":"INVESCO EXCH TRD SLF IDX FD","titleOfClass":"BULETSHS 2029 HG","cusip":"46138J395","value":536533,"shares":25392,"shareType":"SH","priorValue":450128,"priorShares":21399},{"issuer":"VANGUARD SPECIALIZED FUNDS","titleOfClass":"DIV APP ETF","cusip":"921908844","value":531922,"shares":2248,"shareType":"SH","priorValue":503886,"priorShares":2343},{"issuer":"ISHARES TR","titleOfClass":"MSCI USA QLT FCT","cusip":"46432F339","value":528607,"shares":2409,"shareType":"SH","priorValue":462070,"priorShares":2409},{"issuer":"J P MORGAN EXCHANGE TRADED F","titleOfClass":"ULTRA SHT MUNCPL","cusip":"46641Q654","value":520710,"shares":10210,"shareType":"SH","priorValue":723355,"priorShares":14189},{"issuer":"CONSOLIDATED EDISON INC","titleOfClass":"COM","cusip":"209115104","value":515276,"shares":4658,"shareType":"SH","priorValue":564276,"priorShares":4986},{"issuer":"ISHARES TR","titleOfClass":"ESG AWARE MSCI","cusip":"46435U663","value":513046,"shares":9173,"shareType":"SH","priorValue":470200,"priorShares":10000},{"issuer":"EATON CORP PLC","titleOfClass":"SHS","cusip":"G29183103","value":508361,"shares":1193,"shareType":"SH","priorValue":461037,"priorShares":1289},{"issuer":"WISDOMTREE TR","titleOfClass":"EMER MKT HIGH FD","cusip":"97717W315","value":500517,"shares":9305,"shareType":"SH","priorValue":464635,"priorShares":9351},{"issuer":"WISDOMTREE TR","titleOfClass":"EM EX ST-OWNED","cusip":"97717X578","value":494407,"shares":10053,"shareType":"SH","priorValue":355005,"priorShares":8853},{"issuer":"VANGUARD STAR FDS","titleOfClass":"VG TL INTL STK F","cusip":"921909768","value":491311,"shares":5747,"shareType":"SH","priorValue":426958,"priorShares":5537},{"issuer":"SONY GROUP CORP","titleOfClass":"SPONSORED ADR","cusip":"835699307","value":486756,"shares":24265,"shareType":"SH","priorValue":514747,"priorShares":24867},{"issuer":"3M CO","titleOfClass":"COM","cusip":"88579Y101","value":486182,"shares":3003,"shareType":"SH","priorValue":436041,"priorShares":3002},{"issuer":"UNION PAC CORP","titleOfClass":"COM","cusip":"907818108","value":484976,"shares":1783,"shareType":"SH","priorValue":441811,"priorShares":1821},{"issuer":"ISHARES TR","titleOfClass":"U.S. TECH ETF","cusip":"464287721","value":472931,"shares":1875,"shareType":"SH","priorValue":343972,"priorShares":1896},{"issuer":"WISDOMTREE TR","titleOfClass":"INTL QULTY DIV","cusip":"97717X131","value":464489,"shares":10782,"shareType":"SH","priorValue":433954,"priorShares":10811},{"issuer":"SPDR INDEX SHS FDS","titleOfClass":"ST INTL CAP ETF","cusip":"78463X871","value":463200,"shares":10585,"shareType":"SH","priorValue":447005,"priorShares":10585},{"issuer":"TAIWAN SEMICONDUCTOR MANUFAC","titleOfClass":"SPONSORED ADS","cusip":"874039100","value":458467,"shares":960,"shareType":"SH","priorValue":358565,"priorShares":1061},{"issuer":"BRISTOL-MYERS SQUIBB CO","titleOfClass":"COM","cusip":"110122108","value":457445,"shares":7939,"shareType":"SH","priorValue":481501,"priorShares":7939},{"issuer":"AFLAC INC","titleOfClass":"COM","cusip":"001055102","value":453171,"shares":3865,"shareType":"SH","priorValue":424029,"priorShares":3865},{"issuer":"ISHARES TR","titleOfClass":"CORE DIV GRWTH","cusip":"46434V621","value":452997,"shares":5977,"shareType":"SH","priorValue":383042,"priorShares":5458},{"issuer":"ISHARES TR","titleOfClass":"CORE S&P US GWT","cusip":"464287671","value":451416,"shares":2400,"shareType":"SH","priorValue":372264,"priorShares":2400}]},"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}