Kelly Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, and insurance. Financial planning was provided to 1,000 clients last fiscal year.
Kelly Financial Group reports 1,113 clients. They include 840 individual clients, 247 high-net-worth individuals, and 14 pension and profit-sharing plans. Of its assets, 93.3% ($1.06B across 2,987 accounts) are managed with discretion; $75.5M across 56 accounts are not. It advised 11 clients without assets under management last fiscal year.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 75% | 36% |
| High-net-worth individuals | 22% | 57% |
| Pension and profit-sharing plans | 1% | 6% |
| Charitable organizations | <1% | <1% |
| Corporations and other businesses | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 840 | $403M | 35.6% | $479K |
| High-net-worth individuals | 247 | $646M | 57.1% | $2.62M |
| Pension and profit-sharing plans | 14 | $72.6M | 6.4% | $5.19M |
| Charitable organizations | 6 | $3.47M | 0.3% | $579K |
| Corporations and other businesses | 6 | $6.43M | 0.6% | $1.07M |
| Total | 1,113 | $1.13B | 100% | $1.02M |
- Clients
- 840
- Regulatory AUM
- $403M
- AUM share
- 35.6%
- Avg. per client
- $479K
- Clients
- 247
- Regulatory AUM
- $646M
- AUM share
- 57.1%
- Avg. per client
- $2.62M
- Clients
- 14
- Regulatory AUM
- $72.6M
- AUM share
- 6.4%
- Avg. per client
- $5.19M
- Clients
- 6
- Regulatory AUM
- $3.47M
- AUM share
- 0.3%
- Avg. per client
- $579K
- Clients
- 6
- Regulatory AUM
- $6.43M
- AUM share
- 0.6%
- Avg. per client
- $1.07M
Total
- Clients
- 1,113
- Regulatory AUM
- $1.13B
- AUM share
- 100%
- Avg. per client
- $1.02M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 11
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 1000
Kelly Financial Group charges 0.50%–1.50% a year for its Standard AUM Fee Schedule. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $2,200 annual minimum. The brochure also prices 3 other services, listed under fee details.
| Asset band | Annual rate |
|---|---|
| $0–$100K | 1.50% |
| $100K–$200K | 1.40% |
| $200K–$300K | 1.30% |
| $300K–$400K | 1.20% |
| $400K–$500K | 1.10% |
| $500K–$1M | 1.00% |
| $1M–$2M | 0.95% |
| $2M and above | 0.50% |
Fee details and sources
Other fees
- Annuity Sub-Account Management
- Management of annuities and their investment sub-accounts is charged 1.0% of market value under $1 million and 0.50% at $1 million or more.
- Financial Planning
- Financial planning is a fixed fee, generally $1,500 to $3,500 and up to $10,000 or more for complex plans.
- Qualified Plan Services
- Qualified plan fees run generally from 0.95% for lower asset values to 0.25% for higher asset values.
The Darlington Company, Inc. owns 75% or more of Kelly Financial Group and is in turn owned by The Kelly Family Revocable Trust (75% or more). The leadership team of Kelly Financial Group includes Chief Compliance Officer Anika Jones. It has 22 employees, 13 of them in advisory roles.
Leadership
- Anika JonesChief Compliance Officer
- Bryan KellyManaging Member
- Chad ArringtonMember
- Thomas CusickMember
Investment adviser representatives
16 representatives listed in the SEC register as of 9 October 2026.
- Jacob Peter Adkins
- Chad Thomas Arrington
- Michael Joseph Bertrand
- Candace Alise Clipper
- Thomas Joseph Cusick
- Richard Alan Fletcher
- Jordan Lee Heaps
- Bryan Elliott Kelly
- Lauren Madison
- Michael Robert Pirolli
- William John Doyle Ruff
- Emily C Smith
- Isaiah Smith
- Zachary Michael Smith
- Quinn Charles Sutker
- Charles Robert Wolpoff
Staff
- 22 employees
- 13 in advisory functions
- 13 state-registered reps
- Owns 75% or more of Kelly Financial Group, LLC
The Darlington Company, Inc.
Control person · since December 2017
- Owns 75% or more of The Darlington Company, Inc.
The Kelly Family Revocable Trust
Control person · since April 2021
Bryan Kelly
Trustee · Control person · since April 2021
Katherine Kelly
Trustee · Control person · since April 2021
- Owns 10% to 25% of Kelly Financial Group, LLC
Chad Arrington
Control person · since January 2018
- Owns 5% to 10% of Kelly Financial Group, LLC
Anika Jones
Control person · since May 2022
- Owns 5% to 10% of Kelly Financial Group, LLC
Thomas Cusick
Control person · since January 2023
Kelly Financial Group’s regulatory assets grew 1.9× from $586M (July 2021) to $1.13B (March 2026); clients rose from 891 to 1,113 and employees from 17 to 22.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $1.13B | 1,113 | 22 | 3 |
| March 2025 | $953M | 1,104 | 23 | 4 |
| March 2024 | $811M | 1,060 | 20 | 3 |
| March 2023 | $682M | 1,028 | 21 | 3 |
| June 2022 | $744M | 964 | 19 | 2 |
| July 2021 | $586M | 891 | 17 | 2 |
Besides its headquarters, Kelly Financial Group has 2 offices (1 private residence, listed without an address), with 2 listed addresses in Maryland.
Maryland · 2 listed addresses
- 48 East Gordon Street, Bel AirHQ
- 54 East Gordon Street, Bel Air
Contact and registration details
- Legal name
- Kelly Financial Group, LLC
- Headquarters
- 48 East Gordon Street, Bel Air, MD 21014
- Website
- thekellygroup.com
- Phone
- 410-893-0560
- @kelly-limited
- SEC file
- 801-119450
- Founded
- 1997
- Structure
- Maryland LLC
- Fiscal year end
- December
Kelly Financial Group uses Fidelity ($1.04B) as custodian for its separately managed accounts. Kelly Financial Group has custody of $279M in client assets for 412 clients.
- FidelityNational Financial Services LLC · Boston, MA · $1.04B100%
At year end, Kelly Financial Group’s separately managed accounts were mostly in funds (90%).
What the accounts hold
- Stocks3%
- Funds90%
- Bonds1%
- Cash6%
How many clients does Kelly Financial Group have?
Kelly Financial Group has 1,113 clients and manages $1.13 billion for them, as of March 2026. They include 840 individual clients, 247 high-net-worth individuals, and 14 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026
What services does Kelly Financial Group offer?
Kelly Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, and insurance.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4
How much does Kelly Financial Group charge?
Kelly Financial Group charges 0.50%–1.50% a year for its Standard AUM Fee Schedule. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $2,200 annual minimum.
Source: THE KELLY GROUP - BROCHURE - MARCH 30, 2026, filed 30 March 2026
Which custodians does Kelly Financial Group use?
Kelly Financial Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.04B. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026
How many financial advisors does Kelly Financial Group have?
Kelly Financial Group has 13 investment adviser representatives registered with state securities authorities, out of 22 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Kelly Financial Group invest in?
At the end of its last fiscal year, Kelly Financial Group’s separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents, 3% exchange-traded equities and 1% U.S. government and agency bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Kelly Financial Group?
Kelly Financial Group’s direct owners are Chad Arrington (10% to 25%), the Darlington Company, Inc. (75% or more), Anika Jones (5% to 10%) and Thomas Cusick (5% to 10%).
Source: Form ADV Part 1A, Schedules A and B, filed 31 March 2026
How does Kelly Financial Group get paid?
Kelly Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Kelly Financial Group?
Kelly Financial Group’s main office is at 48 East Gordon Street, Bel Air, MD 21014. Its phone number is 410-893-0560. Its website is thekellygroup.com.