{"url":"https://nivawealth.com/firms/kelly-financial-group-310140","iapdUrl":"https://adviserinfo.sec.gov/firm/summary/310140","regulatoryAum":1131076741,"crd":"310140","adviserRoster":{"asOf":"2026-10-09","items":[{"crd":"6808246","suffix":null,"lastName":"Adkins","firstName":"Jacob","middleName":"Peter"},{"crd":"5675731","suffix":null,"lastName":"ARRINGTON","firstName":"CHAD","middleName":"THOMAS"},{"crd":"2217748","suffix":null,"lastName":"BERTRAND","firstName":"MICHAEL","middleName":"JOSEPH"},{"crd":"6306899","suffix":null,"lastName":"Clipper","firstName":"Candace","middleName":"Alise"},{"crd":"6670047","suffix":null,"lastName":"CUSICK","firstName":"THOMAS","middleName":"JOSEPH"},{"crd":"2234683","suffix":null,"lastName":"FLETCHER","firstName":"RICHARD","middleName":"ALAN"},{"crd":"6442311","suffix":null,"lastName":"HEAPS","firstName":"JORDAN","middleName":"LEE"},{"crd":"2284469","suffix":null,"lastName":"KELLY","firstName":"BRYAN","middleName":"ELLIOTT"},{"crd":"7431698","suffix":null,"lastName":"Madison","firstName":"Lauren","middleName":null},{"crd":"6999179","suffix":null,"lastName":"Pirolli","firstName":"Michael","middleName":"Robert"},{"crd":"8338165","suffix":null,"lastName":"Ruff","firstName":"William","middleName":"John Doyle"},{"crd":"7996820","suffix":null,"lastName":"Smith","firstName":"Emily","middleName":"C"},{"crd":"8127429","suffix":null,"lastName":"Smith","firstName":"Isaiah","middleName":null},{"crd":"6959970","suffix":null,"lastName":"Smith","firstName":"Zachary","middleName":"Michael"},{"crd":"7908446","suffix":null,"lastName":"SUTKER","firstName":"QUINN","middleName":"CHARLES"},{"crd":"4432165","suffix":null,"lastName":"WOLPOFF","firstName":"CHARLES","middleName":"ROBERT"}],"total":16,"loadedAt":"2026-10-10T00:20:19.761928+00:00","sourceUrl":"https://reports.adviserinfo.sec.gov/reports/CompilationReports/IA_INDVL_Feed_10_09_2026.xml.zip"},"history":[{"filedOn":"2021-07-30","regulatoryAum":585989689,"clients":891,"employees":17,"offices":2},{"filedOn":"2022-06-02","regulatoryAum":744363798,"clients":964,"employees":19,"offices":2},{"filedOn":"2023-03-31","regulatoryAum":682137668,"clients":1028,"employees":21,"offices":3},{"filedOn":"2024-03-28","regulatoryAum":810923460,"clients":1060,"employees":20,"offices":3},{"filedOn":"2025-03-31","regulatoryAum":953228816,"clients":1104,"employees":23,"offices":4},{"filedOn":"2026-03-31","regulatoryAum":1131076741,"clients":1113,"employees":22,"offices":3}],"secFileNumber":"801-119450","legalName":"Kelly Financial Group, LLC","displayName":"Kelly Financial Group","slug":"kelly-financial-group-310140","website":"https://thekellygroup.com/","classification":{"segment":"individuals","segmentLabel":"Wealth management","type":"independent_wealth_manager","typeLabel":"RIA","feeDisclosure":"full"},"linkedinUrl":"https://www.linkedin.com/company/kelly-limited/","founded":"1997","organization":"Maryland limited liability company","fiscalYearEnd":"December","headquarters":{"street":"48 East Gordon Street","city":"Bel Air","state":"MD","stateName":"Maryland","country":"United States","postalCode":"21014"},"tradeNames":[],"registration":{"secApproved":"2 October 2020","noticeFilings":null,"latestNoticeFiling":null},"wealthAumPerClient":964612.2750689973,"staff":{"employees":22,"advisory":13,"brokerDealerReps":0,"insuranceAgents":0,"promoters":0},"aum":{"regulatory":1131076741,"discretionary":1055607403,"discretionaryAccounts":2987,"nonDiscretionary":75469338,"nonDiscretionaryAccounts":56,"wrapProgram":null,"nonUsClientsPct":0,"nonAumClients":11},"clientTypes":[{"label":"Individuals (other than HNW)","clients":840,"regulatoryAum":402602313},{"label":"High-net-worth individuals","clients":247,"regulatoryAum":645931230},{"label":"Pension and profit-sharing plans","clients":14,"regulatoryAum":72641405},{"label":"Charitable organizations","clients":6,"regulatoryAum":3474628},{"label":"Corporations and other businesses","clients":6,"regulatoryAum":6427165}],"feePrograms":[{"role":"main","program":"Standard AUM Fee Schedule","feeBasis":"marginal","fee_tiers":[{"to":100000,"pct":1.5,"from":0},{"to":200000,"pct":1.4,"from":100000},{"to":300000,"pct":1.3,"from":200000},{"to":400000,"pct":1.2,"from":300000},{"to":500000,"pct":1.1,"from":400000},{"to":1000000,"pct":1,"from":500000},{"to":2000000,"pct":0.95,"from":1000000},{"to":null,"pct":0.5,"from":2000000}],"sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033772","versionId":1033772,"ratePeriod":"annual","fee_billing":"advance","submittedOn":"2026-03-30","documentName":"THE KELLY GROUP - BROCHURE - MARCH 30, 2026","fee_rate_low":0.5,"fee_rate_high":1.5,"fee_negotiable":true,"minimum_account":null,"feeMinimumPeriod":"quarterly","fee_minimum_annual":2200},{"role":"other","program":"Annuity Sub-Account Management","summary":"Management of annuities and their investment sub-accounts is charged 1.0% of market value under $1 million and 0.50% at $1 million or more.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033772","versionId":1033772,"submittedOn":"2026-03-30","documentName":"THE KELLY GROUP - BROCHURE - MARCH 30, 2026"},{"role":"other","program":"Financial Planning","summary":"Financial planning is a fixed fee, generally $1,500 to $3,500 and up to $10,000 or more for complex plans.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033772","versionId":1033772,"submittedOn":"2026-03-30","documentName":"THE KELLY GROUP - BROCHURE - MARCH 30, 2026"},{"role":"other","program":"Qualified Plan Services","summary":"Qualified plan fees run generally from 0.95% for lower asset values to 0.25% for higher asset values.","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033772","versionId":1033772,"submittedOn":"2026-03-30","documentName":"THE KELLY GROUP - BROCHURE - MARCH 30, 2026"}],"brochureCoverage":{"scope":"sec_inventory","status":"reviewed","checkedAt":"2026-10-22T07:42:11.063587+00:00","documents":[{"name":"THE KELLY GROUP - BROCHURE - MARCH 30, 2026","status":"read","sourceUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033772","versionId":1033772,"submittedOn":"2026-03-30"}]},"custodians":[{"name":"National Financial Services LLC","shortName":"Fidelity","location":"Boston, MA","smaAssets":1043481563}],"custodyNote":"Kelly Financial Group has custody of $279M in client assets for 412 clients.","otherCustodians":[],"leadership":[{"name":"Anika Jones","title":"Chief Compliance Officer","crd":"6934751"},{"name":"Bryan Kelly","title":"Managing Member","crd":"2284469"},{"name":"Chad Arrington","title":"Member","crd":"5675731"},{"name":"Thomas Cusick","title":"Member","crd":"6670047"}],"ownership":[{"label":"Chad Arrington","detail":"Member in the 10% to 25% ownership band and a control person, since January 2018."},{"label":"The Darlington Company, Inc.","detail":"Owner in the 75% or more ownership band and a control person, since December 2017."},{"label":"Anika Jones","detail":"Chief compliance officer in the 5% to 10% ownership band and a control person, since May 2022."},{"label":"Thomas Cusick","detail":"Member in the 5% to 10% ownership band and a control person, since January 2023."},{"label":"The Kelly Family Revocable Trust","detail":"Indirect owner: a owner of The Darlington Company, Inc. in the 75% or more band and a control person, since April 2021.","parent":"The Darlington Company, Inc."},{"label":"Bryan Kelly","detail":"Indirect owner: trustee of The Kelly Family Revocable Trust and a control person, since April 2021.","parent":"The Kelly Family Revocable Trust"},{"label":"Katherine Kelly","detail":"Indirect owner: trustee of The Kelly Family Revocable Trust and a control person, since April 2021.","parent":"The Kelly Family Revocable Trust"}],"branchOffices":null,"filedOffices":{"otherThanPrincipal":2,"privateResidences":1},"listedOfficeAddresses":2,"foreignOffices":[],"officesByState":[{"state":"Maryland","offices":2,"addresses":[{"street":"48 East Gordon Street","city":"Bel Air","headquarters":true},{"street":"54 East Gordon Street","city":"Bel Air"}]}],"brochureServices":["business succession planning","education planning","estate planning","insurance"],"advFacts":{"source":{"file":"ia100226.zip","asOf":"2 October 2026"},"telephone":"410-893-0560","stateRegisteredReps":13,"otherAdviserReps":0,"compensation":["A percentage of assets under management","Hourly charges","Fixed fees (other than subscription fees)"],"activities":["Financial planning services","Portfolio management for individuals and/or small businesses","Pension consulting services","Selection of other advisers (including private fund managers)"],"financialPlanningClients":"1000","assetMix":[{"label":"Exchange-traded equity securities","percent":3},{"label":"U.S. government/agency bonds","percent":1},{"label":"Securities issued by registered investment companies or business development companies","percent":90},{"label":"Cash and cash equivalents","percent":6}],"privateFunds":0},"sources":{"adv1FilingDate":"31 March 2026","adv1Url":"https://reports.adviserinfo.sec.gov/reports/ADV/310140/PDF/310140.pdf","brochureDate":"30 March 2026","brochureUrl":"https://files.adviserinfo.sec.gov/IAPD/Content/Common/crd_iapd_Brochure.aspx?BRCHR_VRSN_ID=1033772","iapdCompiledDate":null,"retrievedDate":"15 October 2026","retrievedOn":"2026-10-15","updatedOn":"2026-10-22","holdingsUpdatedOn":"2026-10-21","adv1Pages":{},"brochurePages":{}},"otherBusiness":[],"faq":[{"question":"How many clients does Kelly Financial Group have?","answer":"Kelly Financial Group has 1,113 clients and manages $1.13 billion for them, as of March 2026. They include 840 individual clients, 247 high-net-worth individuals, and 14 pension and profit-sharing plans.","source":"Form ADV Part 1A, Items 5.D and 5.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What services does Kelly Financial Group offer?","answer":"Kelly Financial Group provides financial planning, portfolio management for individuals and small businesses, pension consulting, selecting other managers, business succession planning, education planning, estate planning, and insurance.","source":"Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file; Part 2A brochure, Item 4","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How much does Kelly Financial Group charge?","answer":"Kelly Financial Group charges 0.50%–1.50% a year for its Standard AUM Fee Schedule. Each asset band is charged at its own rate. The fee is billed in advance, is negotiable and has a $2,200 annual minimum.","source":"THE KELLY GROUP - BROCHURE - MARCH 30, 2026, filed 30 March 2026","sourceRef":{"doc":"brochure","section":"fees"}},{"question":"Which custodians does Kelly Financial Group use?","answer":"Kelly Financial Group’s separately managed account assets are held at National Financial Services LLC (Boston, MA), with $1.04B. Only custodians holding at least a tenth of those assets are named.","source":"Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 31 March 2026","sourceRef":{"doc":"adv1","section":"custodians"}},{"question":"How many financial advisors does Kelly Financial Group have?","answer":"Kelly Financial Group has 13 investment adviser representatives registered with state securities authorities, out of 22 employees, and 13 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.","source":"Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"What does Kelly Financial Group invest in?","answer":"At the end of its last fiscal year, Kelly Financial Group’s separately managed accounts held 90% registered funds (mutual funds, ETFs, BDCs), 6% cash and equivalents, 3% exchange-traded equities and 1% U.S. government and agency bonds.","source":"Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"Who owns Kelly Financial Group?","answer":"Kelly Financial Group’s direct owners are Chad Arrington (10% to 25%), the Darlington Company, Inc. (75% or more), Anika Jones (5% to 10%) and Thomas Cusick (5% to 10%).","source":"Form ADV Part 1A, Schedules A and B, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"scheduleA"}},{"question":"How does Kelly Financial Group get paid?","answer":"Kelly Financial Group is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.","source":"Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file","sourceRef":{"doc":"adv1","section":"employees"}},{"question":"How do I contact Kelly Financial Group?","answer":"Kelly Financial Group’s main office is at 48 East Gordon Street, Bel Air, MD 21014. Its phone number is 410-893-0560. Its website is thekellygroup.com.","source":"Form ADV Part 1A, Item 1.F, filed 31 March 2026","sourceRef":{"doc":"adv1","section":"offices"}}],"holdings":null,"notice":"Compiled from public SEC Form ADV filings on the dates in `sources`. Facts as filed; not a rating, ranking, or recommendation. Niva is not affiliated with this firm. Disciplinary history is deliberately not included here or on the page; the SEC publishes the complete record at the `iapdUrl` above."}