Keen Capital provides financial planning and portfolio management for individuals and small businesses. Financial planning was provided to 51–100 clients last fiscal year.
Keen Capital reports 62 clients. They include 33 high-net-worth individuals and 29 individual clients. Of its assets, 100.0% ($150M across 295 accounts) are managed with discretion.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 47% | 10% |
| High-net-worth individuals | 53% | 90% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 29 | $15.2M | 10.1% | $523K |
| High-net-worth individuals | 33 | $135M | 89.9% | $4.08M |
| Total | 62 | $150M | 100% | $2.42M |
- Clients
- 29
- Regulatory AUM
- $15.2M
- AUM share
- 10.1%
- Avg. per client
- $523K
- Clients
- 33
- Regulatory AUM
- $135M
- AUM share
- 89.9%
- Avg. per client
- $4.08M
Total
- Clients
- 62
- Regulatory AUM
- $150M
- AUM share
- 100%
- Avg. per client
- $2.42M
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 51–100
Keen Capital charges up to 1.25% a year for its Investment Management. The fee is billed in arrears, is negotiable, has a $10,000 annual minimum and requires an account of at least $500,000.
Fee details and sources
Thomas Jennings owns 50% to 75% of Keen Capital. The leadership team of Keen Capital includes Chief Compliance Officer Jerry McDonnell. It has 2 employees.
Leadership
- Jerry McDonnellManaging Partner; Chief Compliance Officer
- Thomas JenningsManaging Partner
Investment adviser representatives
2 representatives listed in the SEC register as of 9 October 2026.
Staff
- 2 employees
- 2 in advisory functions
- 2 state-registered reps
- Owns 50% to 75% of Keen Capital, LLC
Thomas Jennings
Control person · since September 2017
- Owns 25% to 50% of Keen Capital, LLC
Jerry McDonnell
Control person · since April 2016
Keen Capital’s regulatory assets grew from $111M (May 2023) to $150M (March 2026); clients rose from 32 to 62 and employees were 2 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | Employees | Offices |
|---|---|---|---|---|
| March 2026 | $150M | 62 | 2 | 1 |
| March 2025 | $143M | 42 | 2 | 1 |
| March 2024 | $130M | 39 | 2 | 1 |
| May 2023 | $111M | 32 | 2 | 1 |
Besides its headquarters, Keen Capital has 0 offices, with 1 listed address with no US state reported.
Contact and registration details
- Legal name
- Keen Capital, LLC
- Headquarters
- Not reported
- Website
- keencapital.net
- Phone
- 303-898-6584
- @keen-capital-llc
- SEC file
- 801-128059
- Structure
- Colorado LLC
- Fiscal year end
- December
Keen Capital uses Charles Schwab ($62.4M) as custodian for its separately managed accounts. Keen Capital does not have custody of client assets.
- Charles SchwabCharles Schwab & Co., Inc. · San Francisco, CA · $62.4M100%
At year end, Keen Capital’s separately managed accounts were mostly in funds (80%) and cash (10%).
What the accounts hold
- Stocks6%
- Funds80%
- Registered funds52%
- Pooled vehicles28%
- Bonds4%
- U.S. government and agency bonds3%
- State and local bonds1%
- Cash10%
How many clients does Keen Capital have?
Keen Capital has 62 clients and manages $150 million for them, as of March 2026. They include 33 high-net-worth individuals and 29 individual clients.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 27 March 2026
What services does Keen Capital offer?
Keen Capital provides financial planning and portfolio management for individuals and small businesses.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Keen Capital charge?
Keen Capital charges up to 1.25% a year for its Investment Management. The fee is billed in arrears, is negotiable, has a $10,000 annual minimum and requires an account of at least $500,000.
Which custodians does Keen Capital use?
Keen Capital’s separately managed account assets are held at Charles Schwab & Co., Inc. (San Francisco, CA), with $62.4M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 27 March 2026
How many financial advisors does Keen Capital have?
Keen Capital has 2 investment adviser representatives registered with state securities authorities, out of 2 employees, and 2 perform investment advisory functions. None are registered representatives of a broker-dealer or licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Keen Capital invest in?
At the end of its last fiscal year, Keen Capital’s separately managed accounts held 52% registered funds (mutual funds, ETFs, BDCs), 28% pooled vehicles (private funds and similar), 10% cash and equivalents, 6% exchange-traded equities, 3% U.S. government and agency bonds and 1% state and local bonds.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Does Keen Capital have a minimum investment?
Yes, Keen Capital’s minimum account size for its Investment Management is $500K. It charges a $10K annual minimum fee.
Who owns Keen Capital?
Keen Capital’s direct owners are Jerry McDonnell (25% to 50%) and Thomas Jennings (50% to 75%).
Source: Form ADV Part 1A, Schedules A and B, filed 27 March 2026
How does Keen Capital get paid?
Keen Capital is paid through a percentage of assets under management and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Keen Capital?
Its phone number is 303-898-6584. Its website is keencapital.net.