Itrust Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Itrust Asset Management reports 463 clients. They include 407 individual clients, 50 high-net-worth individuals, and 5 pension and profit-sharing plans. Of its assets, 88.9% ($188M across 457 accounts) are managed with discretion; $23.6M across 5 accounts are not. A wrap fee program the firm both sponsors and manages holds $187M.
| Client type | Clients | Assets |
|---|---|---|
| Individuals (other than HNW) | 88% | 37% |
| High-net-worth individuals | 11% | 51% |
| Pension and profit-sharing plans | 1% | 11% |
| Charitable organizations | <1% | <1% |
Client breakdown and activity details
| Client type | Clients | Regulatory AUM | AUM share | Avg. per client |
|---|---|---|---|---|
| Individuals (other than HNW) | 407 | $79M | 37.3% | $194K |
| High-net-worth individuals | 50 | $108M | 50.7% | $2.15M |
| Pension and profit-sharing plans | 5 | $23.6M | 11.1% | $4.71M |
| Charitable organizations | 1 | $1.85M | 0.9% | $1.85M |
| Total | 463 | $212M | 100% | $458K |
- Clients
- 407
- Regulatory AUM
- $79M
- AUM share
- 37.3%
- Avg. per client
- $194K
- Clients
- 50
- Regulatory AUM
- $108M
- AUM share
- 50.7%
- Avg. per client
- $2.15M
- Clients
- 5
- Regulatory AUM
- $23.6M
- AUM share
- 11.1%
- Avg. per client
- $4.71M
- Clients
- 1
- Regulatory AUM
- $1.85M
- AUM share
- 0.9%
- Avg. per client
- $1.85M
Total
- Clients
- 463
- Regulatory AUM
- $212M
- AUM share
- 100%
- Avg. per client
- $458K
- Clients outside the U.S.
- 0%
- Clients advised without assets under management last fiscal year
- 0
- Private funds advised
- 0
- Financial planning clients last fiscal year
- 0
Itrust Asset Management charges up to 3.00% a year for its Asset Management. The fee is billed in advance. The brochure also prices 2 other services, listed under fee details.
Fee details and sources
Other fees
- Financial Planning and Consulting
- Hourly at a maximum of $250 per hour, or a flat fee generally from $2,500, with a retainer of 50% of the ultimate fee.
- Pension Consulting
- Annual percentage of plan assets: 1.5% up to $499,999.99, 1.3% to $999,999.99, 1.1% to $1,999,999.99, 1.0% to $4,999,999.99; negotiable at $5,000,000 and over. Hourly up to $400 or flat fees from $1,000.
Joseph Stricklin owns 25% to 50% of Itrust Asset Management. The leadership team of Itrust Asset Management includes Chief Compliance Officer Joseph Stricklin. It has 4 employees, 3 of them in advisory roles.
Staff
- 4 employees
- 3 in advisory functions
- 3 state-registered reps
- 3 broker-dealer reps
- 3 insurance agents
- Owns 25% to 50% of Itrust Asset Management, LLC
Joseph Stricklin
Control person · since May 2012
- Owns 25% to 50% of Itrust Asset Management, LLC
John Gettler
Control person · since May 2012
- Owns 25% to 50% of Itrust Asset Management, LLC
William Conner
Control person · since May 2012
Itrust Asset Management’s regulatory assets grew from $154M (March 2021) to $212M (March 2026); clients rose from 380 to 463 and employees were 4 in both filings.
Figures from each annual filing
| Filed | Regulatory AUM | Clients | StaffEmployees | Offices |
|---|---|---|---|---|
| Mar 2026March 2026 | $212M | 463 | 4 | 1 |
| Mar 2025March 2025 | $174M | 433 | 4 | 1 |
| Mar 2024March 2024 | $176M | 425 | 4 | 1 |
| Mar 2023March 2023 | $141M | 412 | 4 | 1 |
| Mar 2022March 2022 | $164M | 404 | 4 | 1 |
| Mar 2021March 2021 | $154M | 380 | 4 | 1 |
Besides its headquarters, Itrust Asset Management has 0 offices, with 1 listed address in 1 state.
Kentucky · 1 listed address
- 3320 Tates Creek Road, Suite 100, LexingtonHQ
Contact and registration details
- Legal name
- Itrust Asset Management, LLC
- Headquarters
- 3320 Tates Creek Road, Suite 100, Lexington, KY 40502
- Website
- Not reported
- Phone
- 859-425-1222
- SEC file
- 801-115048
- Structure
- Kentucky LLC
- Fiscal year end
- December
Itrust Asset Management’s named custodians for separately managed accounts are LPL Financial ($122M, 86%) and Ascensus Broker Dealer Services ($20.3M, 14%). Itrust Asset Management does not have custody of client assets.
- LPL FinancialLPL Financial LLC · Boston, MA · $122M86%
- Ascensus Broker Dealer ServicesAscensus Broker Dealer Services, LLC · Fargo, ND · $20.3M14%
At year end, Itrust Asset Management’s separately managed accounts were mostly in stocks (98%).
What the accounts hold
- Stocks98%
- Cash2%
How many clients does Itrust Asset Management have?
Itrust Asset Management has 463 clients and manages $212 million for them, as of March 2026. They include 407 individual clients, 50 high-net-worth individuals, and 5 pension and profit-sharing plans.
Source: Form ADV Part 1A, Items 5.D and 5.F, filed 3 March 2026
What services does Itrust Asset Management offer?
Itrust Asset Management provides financial planning, portfolio management for individuals and small businesses, portfolio management for institutions, and pension consulting.
Source: Form ADV Part 1A, Item 5.G, from the SEC's 2 October 2026 data file
How much does Itrust Asset Management charge?
Itrust Asset Management charges up to 3.00% a year for its Asset Management. The fee is billed in advance.
Which custodians does Itrust Asset Management use?
Itrust Asset Management’s separately managed account assets are held at LPL Financial LLC (Boston, MA), with $122M and Ascensus Broker Dealer Services, LLC (Fargo, ND), with $20.3M. Only custodians holding at least a tenth of those assets are named.
Source: Form ADV Part 1A, Schedule D, Section 5.K.(3), filed 3 March 2026
How many financial advisors does Itrust Asset Management have?
Itrust Asset Management has 3 investment adviser representatives registered with state securities authorities, out of 4 employees, and 3 perform investment advisory functions. 3 employees are registered representatives of a broker-dealer and 3 employees are licensed insurance agents.
Source: Form ADV Part 1A, Items 5.A and 5.B, from the SEC's 2 October 2026 data file
What does Itrust Asset Management invest in?
At the end of its last fiscal year, Itrust Asset Management’s separately managed accounts held 98% exchange-traded equities and 2% cash and equivalents.
Source: Form ADV Part 1A, Items 5.K.(1) and 7.B, from the SEC's 2 October 2026 data file
Who owns Itrust Asset Management?
Itrust Asset Management’s direct owners are Joseph Stricklin, John Gettler and William Conner, each holding 50% or less.
Source: Form ADV Part 1A, Schedules A and B, filed 3 March 2026
How does Itrust Asset Management get paid?
Itrust Asset Management is paid through a percentage of assets under management, hourly charges and fixed fees. Its Form ADV lists no commissions or performance-based fees among how it is paid.
Source: Form ADV Part 1A, Item 5.E, from the SEC's 2 October 2026 data file
How do I contact Itrust Asset Management?
Itrust Asset Management’s main office is at 3320 Tates Creek Road, Suite 100, Lexington, KY 40502. Its phone number is 859-425-1222.